Commercial Vehicle Distributorship

Held a Key Role in the acquisition and setting up the distributorship for the Chinese automotive brand - CheryConceptualized the bring to market strategies covering Sales, Aftersales, Network Development and Customer Relations Management

The designated dealer for Jaguar Land Rover brand in the Philippines by the newly appointed franchise holder, Coventry Motors, Inc. Tasked to oversee the strategic operations of the sales team with objectives to adhere to compliance to policies and sustained growth for vehicle sales. Concurrent head of sales for Coventry Motors, Inc.Implemented sales programs and activated new sales channels that have resulted in a 25% growth in sales. Part of the product planning team tasked to determine the JLR model and variant mix for the Philippine Market.

Branch Head of Honda Cars Pasig. Honda Cars Pasig was awarded 2017 Dealer of the Year by Honda Cars Philippines, Inc. for top performance in vehicle sales, service (unit intake) and parts sales as well as outstanding performance in customer service. This is the first time this award was given to an Ayala owned Honda Dealership.Restored positive income to the branch by end of 2017 by rationalizing expenses, fostering operational efficiency and increasing of sales.Rationalized and reorganize the department which increased productivity and reduced manpower costs by centralizing the functional set up. Conceptualized, planned and implemented the Phone Sales Channel Project that fosters ease of access of clients via a single calling number for their sales and after sales inquiries. Conceptualized, planned and implemented the outsourcing of Preventive Maintenance Service (PMS) reminder to a contact center to ensure a more effective, an enhanced and a standardized customer engagement experience.Also rationalized and reorganize the department which increased productivity and reduced manpower costs. Enhanced the online presence of the group by tapping social media as viable and potential sales channel for vehicles and aftersales.Conceptualized, communicated and monitored various marketing strategies for the Sales and Aftersales Functional Departments.

At one time, held the GM position for 4 business units of the Autohub Group namely:1. V-Kool Phils., Inc.Took over management of the distributorship business unit and doubled gross sales on the first year of assumption of the position. Innovated new sales and marketing strategies that have resulted in a steady increase in market share and further strengthened the brand equity. Focused efforts on propagating existing sales channels as well as developed new ones.2. Motoitalia Phils., Inc.Reorganized and redirected a problem-ridden distributorship business unit to a restored balance and revenue growth state. Reinforced the premiumness of the Vespa and Piaggio brand of scooters. Regained the distributorship right of the Vespa scooters from Piaggio Asia Pacific by Nov. 2015.3. Autoitalia Phils. Ent., Inc.cquired the distributorship for Piaggio Commercial Vehicles for the PhilippinesIncorporated Autoitalia Phils., Inc. as the business unit to handle the distributorship of Piaggio Commercial Vehicles.Spearheaded efforts to establish product acceptance, brand equity, dealership network, sales strategies and aftersales support structure. 4. Autohub Car Care Services, Inc.Assumed stewardship of the business unit with a mandate to grow the business and to diversify the product and services offering. Obtained various premium and quality bands for the automotive aftermarket segment.Increased body repair and paint department’s business throughput and productivity by centralizing operations.

Institutionalized the corporate planning structure of the group with integration of the various business units.Facilitated the vertical expansion of the group by acquiring V-Kool and Piaggio Ape.Facilitated the horizontal expansion of the group by acquiring Ford Bohol and Ford Gen San. Represented the Autohub Group in various chambers of commerce and interest groups like: AVID, MBD, AMCHAM, ECC and BCC among others.Founding organizer of the 10-10-10 Charity Fun Golf Tournament from 2010 to 2014.