Mark Gannon Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

County Dublin, Ireland

Responsible for developing and executing programmatic marketing strategies to generate leads and drive revenue across EMEA. Leverage both first- and third-party data to implement account-based marketing (ABM) strategies across all major media buying platforms.Develop and execute programmatic marketing strategies to generate leads and drive revenue across all industriesWorking with the marketing team to create and launch targeted ad campaigns.Monitor and optimize campaign performance to ensure that we are reaching our target audience and achieving our goals. Analyse campaign results and report on key metrics to the marketing and sales teams

Dublin, County Dublin, Ireland

Dublin

Overseeing the trafficking, tagging, pacing and optimisation of programmatic display/VOD campaigns across multiple major DSPs including DV360, Amobee, Converge and Amazon.Collating campaign data from DSPs to communicate campaign performance and providing campaign commentary that delivers actionable insight and recommendations for clients.Managing award winning campaigns which combine both programmatic and direct buys while ensuring that all activity has correct tracking tags and UTM parameters implemented. Working on client Floodlight tagging projects to ensure that websites are set up to capture data and attribute conversions accurately.Building strong professional relationships with internal client teams, digital publishers and ad tech suppliers.Managing my workload effectively to consistently deliver exceptional work on time and with great attention to detail.Proactively build relationships within the wider company and to stay abreast of the constantly shifting dynamics of the online media industry.

Consulted with marketing managers and business owners to understand their commercial objectives/KPIs and demonstrate to them how Pinterest’s platform can support them in achieving business growth and measurable results.Launched and continually optimised marketing campaigns using data-driven insights by incorporating effective targeting and retargeting, efficient budget utilisation and impactful ad creative/copy ensuring that KPI goals are achieved and reported correctly.Proactively managed and organised a revenue pipeline, identifying opportunities to drive revenue growth within a closed book of business to achieve monthly and quarterly revenue targets.

Consulted with clients daily on their insurance requirements, pitched complex financial products and achieved buy-in from clients to meet daily, monthly and quarterly revenue targets.Proactively and strategically managed my revenue pipeline through outbounding to leads via email and phone in a client facing and results-driven sales environment.Worked autonomously to achieve consistently high call conversion rates and daily sales numbers.Promoted from junior position and given new responsibilities in mentoring and training new employees.

Blackrock, County Dublin, Ireland

Master'S Degree, Digital Marketing

Ba Economics

Education record