Mark Giffin's Location
London, England, United Kingdom, United Kingdom
Mark Giffin's Contact Details
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About Mark Giffin
Business and Marketing leader with a strong record of global Marketing achievement. Experienced across both B2B and Consumer businesses in a wide range of sectors that include Finance, Professional Services, Technology, Travel and Entertainment and Business Services.Experienced in developing powerful company strategy for Business, Marketing, Product, Sales / Key Account Management and Brand. Track record of building and managing motivated teams to achieve great execution.Open, inclusive and positive approach to working life – determined, commercial, ambitious to achieve excellent delivery and results. Enjoys business and marketing.Specialities: Corporate Strategy & Planning, Building Marketing and Brand strategy from Business Strategy, Strategic Marketing, Building Brand Equity, C-level Business Development, Digital and Platform Marketing, Account Based Marketing, Client Acquisition and Retention, Internal Communication, Communications, Culture and Team Management
Mark Giffin's Current Company Details
Sales and Marketing executive with a strong record in USA and Europe including B2B management and consumer satisfaction.
Mark Giffin Work Experience Details
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Sales And Customer Leader Fine Wines TeamMajestic Wine Jul 2018 - Sep 2019London, United KingdomLeading the Fine Wines team in the Mayfair, Central London region. Selecting, Stocking and retailing fine wines direct to Central London customers and businesses. Creating and leading wine tasting events that cover the whole spectrum of global fine wines but with special focus on France and USA.Key metrics are reported customer satisfaction, gross revenue, margin and numbers for wine club / tasting events. -
Global Head Of Strategy And Product MarketingCpa Global Jul 2016 - Jun 2018London, United KingdomCPA Global is the world’s leading IP management and technology company. Trusted by many of the world’s most respected corporations and law firms, CPA Global empowers a global community to achieve excellence in IP management. Our integrated suite of IP software, services and insights is underpinned by an outstanding global team of over 2000 people, working together to help our customers deliver strategic value for the future of their organisations. I deliver strategy and product… Show more CPA Global is the world’s leading IP management and technology company. Trusted by many of the world’s most respected corporations and law firms, CPA Global empowers a global community to achieve excellence in IP management. Our integrated suite of IP software, services and insights is underpinned by an outstanding global team of over 2000 people, working together to help our customers deliver strategic value for the future of their organisations. I deliver strategy and product leadership for key software and service offerings targeting the world’s leading corporates and law firms who are looking for better solutions to managing their highly valuable Intellectual Property assets and international filings across the globe. I am managing often complex B2B products and delivering via tightly targeted channel marketing programmes. This role involves defining optimal marketing and positioning, leading the GTM plan, tight collaboration with Product and Sales leaders along with provision of strong Content to drive the company narrative and customer interest. Strong skills in achieving C suite level internal alignment and then driving a mixture of broad demand generation plus key account management are called for. Impressive annual results are being achieved regarding year sales, customer communication metrics, increasing number of qualified leads, building the product marketing discipline and team. Show less -
Global Marketing LeaderA.T. Kearney Jan 2015 - Jun 2016London, United KingdomDrive reputation, fame, interest and engagement for A.T. Kearney - a world leading management consultancy noted for excellence in delivering immediate, high impact solutions that strongly grow competitive advantage for our Clients.Work with the business to refine the proposition for new consultancy services that play to Client needs and broad market trends on a global scale : build and develop Go To Market campaigns that support Service and Industry expert teams.Help activate brand… Show more Drive reputation, fame, interest and engagement for A.T. Kearney - a world leading management consultancy noted for excellence in delivering immediate, high impact solutions that strongly grow competitive advantage for our Clients.Work with the business to refine the proposition for new consultancy services that play to Client needs and broad market trends on a global scale : build and develop Go To Market campaigns that support Service and Industry expert teams.Help activate brand themed marketing across priority Practices and markets with particular attention to the areas of Recruitment and Thought Leadership forums and initiatives.Actively assist and contribute in the journey of the Firm's change management programme. Show less -
Vice President, Head Of Go To Market (Gtm) V.Me By VisaVisa Europe Jan 2011 - Aug 2014Responsible for developing the GTM team leading the co-ordination and launch of V.me (Visa’s new digital payment wallet) in the first wave of key markets: UK, Spain, France and Poland. Built to offer greater user convenience and speed of on-line payments – ambition to service 50% of all Visa transactions in Europe and 400m customers in Europe • Prepared detailed central marketing strategy and local plans: appropriately flexed local plans to meet needs of individual markets, key internal… Show more Responsible for developing the GTM team leading the co-ordination and launch of V.me (Visa’s new digital payment wallet) in the first wave of key markets: UK, Spain, France and Poland. Built to offer greater user convenience and speed of on-line payments – ambition to service 50% of all Visa transactions in Europe and 400m customers in Europe • Prepared detailed central marketing strategy and local plans: appropriately flexed local plans to meet needs of individual markets, key internal and external stakeholders. Secured budget approval at Board level.• Researched, developed and validated detailed positioning and proposition for V.me to achieve commercial and consumer success in each of four launch markets.• Created Sales strategy and key account marketing team : Achieved circa 5% penetration of retailers in UK and France in first six months. Achieved first cohort of circa 10K consumer users.• Created Sales Enablement tools and Content : sales support tools, B2B platforms and event, B2C and B2B2C Communications templates along with regular reporting and analysis of metrics for the Board.• Recruited and led a talented and diverse team of 20 responsible for offering a “Centre of Marketing Excellence” to equip the Visa sales teams to with one clear and consistent narrative for both internal and external audiences. Show less -
Vice President : Head Of Brand Creative Content Visa EuropeVisa Europe 2005 - 2011London, United KingdomResponsible for all Communications strategy and Creative Content from Visa throughout Europe with management of internal team and external agencies dealing in research, advertising agencies (B2B and B2C) and sponsorship. Led the programme for 30 Visa European offices and many third parties. • Visa Brand Equity strengthened and by 2014 the brand had reached 7th place in Brand Z study - its highest ever position and had become the top financial trusted brand in Europe (Reader’s Digest… Show more Responsible for all Communications strategy and Creative Content from Visa throughout Europe with management of internal team and external agencies dealing in research, advertising agencies (B2B and B2C) and sponsorship. Led the programme for 30 Visa European offices and many third parties. • Visa Brand Equity strengthened and by 2014 the brand had reached 7th place in Brand Z study - its highest ever position and had become the top financial trusted brand in Europe (Reader’s Digest survey). Advertising campaign scored in top ten percent of Millward Brown’s impact assessment measures.• Created Visa’s enduring “Life Flows Better” campaign running new executions every year across digital, TV, Cinema, print, outdoor and B2B communications during the time period. • Turnkey Co- Marketing promotional campaigns prepared in all media formats and used by half of Visa’s banks achieving ROI of circa £100m per annum. • Developed all content for Visa’s 2012 Olympic Sponsorship programme held in European markets : Usain Bolt signed to highlight the speed of Visa’s new online products Trade launch of mobile interface with Samsung mobile. Show less
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Product And Sales Director : Visa Corporate And Business CardsVisa Europe Jan 1997 - Jan 2005Led product management, sales and marketing efforts for new, fast growing and profitable product line of cards that businesses issue to their staff via high street banks for cost control and procurement, and which directly compete with Amex offerings.• Developed B2B marketing strategy across Europe for Visa and co-marketing activities to work upon with key member banks that supported new cards issuance and growing existing portfolios of cards in value and volume.• Achieved +20%… Show more Led product management, sales and marketing efforts for new, fast growing and profitable product line of cards that businesses issue to their staff via high street banks for cost control and procurement, and which directly compete with Amex offerings.• Developed B2B marketing strategy across Europe for Visa and co-marketing activities to work upon with key member banks that supported new cards issuance and growing existing portfolios of cards in value and volume.• Achieved +20% growth rates of business card issuance and value growth of +7% : • Drove exposure and awareness by sponsoring key forums and venues: business card campaign in France and UK• Won valuable new bids with La Caixa, Iberia airlines, Barclays and HSBC. Show less
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Senior Account DirectorYoung & Rubicam Jan 1986 - Jan 1997London, United KingdomSenior Account Director for clients that included Kronenbourg, Beamish; House of Fraser and Courage. Implemented comarketing campaign with key States in the USA to drive business and leisure traffic. Launched Beamish, first new stout in the UK for 100 years.
Mark Giffin Skills
Customer Insight
Integrated Marketing
Digital Marketing
Marketing Communications
Marketing Strategy
Digital Strategy
Direct Marketing
Brand Architecture
Advertising
E Commerce
Online Advertising
Social Media
Marketing
Strategic Partnerships
Brand Management
Sponsorship
Digital Media
Product Marketing
Strategy
Business Strategy
Loyalty Programs
Creative Direction
Brand Development
Product Management
Business Development
Mobile Marketing
Frequently Asked Questions about Mark Giffin
What is Mark Giffin's role at the current company?
Mark Giffin's current role is Sales and Marketing executive with a strong record in USA and Europe including B2B management and consumer satisfaction..
What is Mark Giffin's email address?
Mark Giffin's email address is gi****@****isa.com
What is Mark Giffin's direct phone number?
Mark Giffin's direct phone number is +4415348*****
What schools did Mark Giffin attend?
Mark Giffin attended Ucl, Westminster School.
What skills is Mark Giffin known for?
Mark Giffin has skills like Customer Insight, Integrated Marketing, Digital Marketing, Marketing Communications, Marketing Strategy, Digital Strategy, Direct Marketing, Brand Architecture, Advertising, E Commerce, Online Advertising, Social Media.
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Mark Giffin
Los Angeles, Ca -
1agnvet.com.au
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