Mark Goodwin Email & Phone Number

Charlotte, North Carolina, United States

I introduced the concept of a customer-centric culture and a go-to-market approach to the >700-member customer contact North region whose success outpaced the competition in productivity, client experience, sales and risk. In this case, numbers speak louder than words:⇨ 94% Associate Engagement Score⇨ 93% Top 2 Box Score⇨ 111% to Plan in Total Products⇨.

I returned to replicate our earlier success at Merrill Edge sales across additional specialized products – in this case Small Business and Dealer Finance. I am proud of quickly moving the needle by building and leading a team of Sales Proficiency Coaches that supported New England and Mid-Atlantic Region Execs, Market Sales and Financial Center Managers.

Brought on to address the state’s poor performance track record, I catapulted its scorecard performance and increased national sales team rankings from 27th to 13th of 38 (Top 25%) in just 6 months. The strategy I directed encompassed consumer market manager influencing, competitive sales plan development and KPI accountability. Through sales training that.

Taking on a new niche after the Bank of America/Merrill Lynch acquisition, I grew NE region quality referrals 400% from inception – leading the country in Merrill Edge Advisory referral and quality metrics. I am proud of establishing relationships, and ensuring accountability, with Financial Center executives for this newly launched product.When it was.

Another example of influence through persuasion, I gained consumer marketing executive leadership buy-in that drove small business sales across the NE, SE and Midwest U.S. in the face of corporate downsizing that reduced headcount 60%.As a Sales Manager mentor, I spearheaded a Midwest performance turnaround and introduced small business banking sales as a.

Although in this role a short time, I was able to execute a strategy that facilitated the nationwide adoption of the Small Business Debit Card – then a greatly underused product – as a small business sales offering. I leveraged customer, product and financial center channel expertise to develop KPI reporting used nationwide.

New to Business Banking, I established a relationship network spanning investment and premier bankers, attorneys and accountants. In just 12 months, I stood as a Top 10% producer amongst 1,500 peers nationwide with a portfolio encompassing $2M to $20M businesses.I was named a Business Banking Super Star 14 times, based on success analyzing consumer banking.

During my first 5 years with Bank of America, I was repeatedly tasked with turning around underperforming, and often high-profile banking centers – including its flagship city-center location. My efforts were recognized in 2001 – when I received the President’s Club award reserved for Top 2% of all performers. Through smart hiring and restructure.