Mark Griffey Email & Phone Number

New York, United States

Established new digital marketing team at Penn Engineering to drive growth and engagement across portfolio. Responsible for content strategy and editorial oversight of social media, website, branding, and newsletters.

New York, New York, United States

Led organic social team, overseeing content strategy, publishing, engagement, and community building across a wide range of clients. Key verticals included tech (Klarna, Intuit), education (KiwiCo) and entertainment (Bravo, HBO, Prime Video).• Managed 20+ member team of community managers and content strategists publishing 2,500 assets per quarter while optimizing resources, allocations, and vendors. • Revitalized underperforming videos, generating a 25-50% increase in click-through rates (CTR) for HBO Max, utilizing search data and A/B testing.• Defined departmental vision, team titles, career tracks, and role-specific responsibilities while ensuring adherence to best practices to achieve brand KPIs including watch time, engagement rates, and follower growth.• Served as subject matter expert on social platforms, delivering timely POVs and client updates on trends, platform changes, industry risks, and emerging platforms.• Maintained $2M team budget including promotions and raises• Defined and continually improved departmental processes with agency-wide stakeholders• Established platform and content best practices to drive client KPIs such as watch time, engagement rates, and follower growth• Developed content and engagement strategy playbooks for Lifetime, Klarna, Intuit, and HBO

New York, Ny

Directed content strategy and operations for TBS, TNT, and truTV social channels with a focus on driving subscribers and revenue. Managed two direct reports and worked with a team of stakeholders including agencies, editors, and writers to deliver +1,200 assets yearly. • Achieved 65% year-over-year increase in annual YouTube revenue to $5M in 2020 for TBS and TNT by developing comprehensive content strategy playbook to better monetize content.• Doubled TBS's annual content output by optimizing operations with Monday.com, providing a macro view of content management and enhancing collaboration.

New York, Ny

Promoted to serve dual role comprised of project manager for marketing campaigns and content strategist for truTV brand channels. Led large creative team to deliver print, video, and motion graphics for paid and organic campaigns while simultaneously overseeing operations for all short-form video assets on digital. Managed 2 direct reports, coordinator, and production assistant, managing $1M+ budget, contracts, and invoices.• Cultivated thriving audience of 2.5M subscribers for truTV’s YouTube channel, generating 800M views and $2M in annual revenue by implementing a strategic content approach.• Directed creative production and execution for media budgets exceeding $500K, driving delivery for hundreds of creative assets across projects simultaneously.• Improved operational efficiency and on-time delivery with Airtable database to track campaign progress and provide transparency. • Managed creative review process and ensured campaigns adhered to marketing goals and brand standards.• Negotiated deals with agencies and freelancers, writing MSAs and SOWs for all projects.

Developed digital content for truTV.com and social platforms. Served as CMS product owner and managed a staff of 4 direct reports plus 5 freelance editors.• Built audience of 2.5MM subs for truTV’s YouTube channel, driving 800MM views and 2MM in revenue annually• Partnered with social agencies to develop strategy and brand voice for show Facebook pages, surpassing 10MM followers across all accounts• Wrote user stories and acceptance criteria as product owner of proprietary CMS products• Collaborated with production companies to produce ancillary shoots including web series, behind-the-scenes, bloopers, and cast interviews• Delivered +1MM unique users and 200MM page views annually for truTV.com

New York, Ny

Managed digital content production which included everything from weekly show clips to large scale custom projects like animated webisodes and customized games.• Built passionate audience on usanetwork.com of 5MM unique users through an emphasis on both casual content (games, episode highlights) and deeper fan engagement experiences such as cast interviews, set tours, and bloopers• Established brand voice for short form video through web series, clip compilations, and other video content for apps and social, often in partnership with show writers• Led post-production process for digital video content, working with three in-house editors and producers• Served as project lead on integrated marketing initiatives such as a digital comic book for Burn Notice produced with DC comics and an online game for Covert Affairs produced with Capital One

Mba, Marketing

Ba, English