Digital product marketing and product management leader, advisor and investor in Atlanta-based startups and early stage ventures.- Investor and product advisor in fantasy gaming startup based in the Atlanta Tech Village- Moved beta concept to market in 3 weeks for CampID.io, collaborating with founders, developers and designers to provide focus and vision for Atlanta-based startup.- Developed new web experience for sports ticket and hospitality provider in Columbus, OH- Developed WordPress sites for several Atlanta-based small businesses

I directed the marketing and GTM activities for the leading community engagement platform for associations. My responsibilities included managing a team that handled product marketing, content marketing, social media marketing, website marketing, design, and events focused on driving funnel activity, upsell opportunities, and net revenue retention.-Collaborated with product and sales leadership to develop go-to-market plans for new products targeting the association industry-Led development of quarterly marketing plans, including content, events, partnerships, and sales enablement- Developed quarterly KPI targets and report weekly on progress

Led the overall product marketing, content marketing, and campaign management function for Higher Logic's association vertical.- Built the launch plan and managed the GTM motion for the launch of the new Higher Logic Thrive platform- Hired, mentored, and coached a team of marketing professionals to support the Higher Logic association market

Led Product Management activities on multiple B2C agile product teams. Responsibilities included roadmap prioritization, requirements development for UX/CX teams, long-range strategic planning initiatives and portfolio reporting. - Led product activities for major North American B2C and B2B digital transformation initiatives- Created and executed plan that made access to credit reporting and credit notifications easier during the pandemic- Led e-commerce initiative to improve checkout process in Canada, including a country-wide initiative to begin collecting sales tax at point of sale.

- Managed the cross platform digital experience and e-commerce strategy for PrimeSport.com, with specific responsibility for online sales and revenue.- Re-designed core PrimeSport.com web experience with transition to a mobile responsive site. Selected lead design agency to assist in the effort, wrote all functional requirements, and served as executive sponsor for the project.- Delivered first PrimeSport mobile apps on both iOS and Android. Managed product launches from vendor selection and requirements definition through launch.- Greatly expanded feature set for PrimeSport.com including a lead generation microsite, online tools for ticket sellers, new payment methods and digital delivery options.- Introduced multiple initiatives to improve operational efficiency for ticket fulfillment process to help internal sales teams during high seasonal periods.

- Product lead for NCAA.com. Responsible for product strategies, planning and execution. Products in the current portfolio include numerous mobile applications, the desktop and mobile web destinations, the live and video on demand experiences and multiple initiatives involving March Madness.- Led a new effort to re-brand and re-focus the core NCAA Sports mobile app. Developed objectives and success criteria, wrote requirements, selected vendors to participate in RFP and managed launch. Result is a 5x improvement in downloads and a 10x improvement in pageviews in the first four months.- Launched a new Video on Demand initiative that increased video usage by 20% across all platforms.

- Led the day-to-day operations of the NASCAR.COM Products Team- a portfolio of multiple products with annual revenue of approximately $8 million. Work closely with Ad Sales, Operations, Marketing, Editorial, Creative, Finance and Web Development to prioritize efforts for TrackPass subscription service, Fantasy games, Social Media, Mobile development, Connected TV applications and other content initiatives.- Oversaw the development of product strategies, product plans and product roadmaps.- Launched the first native official NASCAR mobile applications for iOS and Android. Defined and documented requirements and managed complex business relationships with league, wireless provider (Sprint) and development partner.- Built and consulted with SI.com on the development of several 2011 Fantasy games including 2011 March Madness bracket game and the 2011 Fantasy Football game on Facebook.- Built and maintained strong partner relationships across all product lines including league relationships, customer service vendors, development partners, and various internal groups.- Defined and managed expense budgets and forecasts.- Restructured organization to improve effectiveness. Identified key skill sets, wrote new job requirement definitions, identified potential candidates and re-staffed 3 new Product Manager and 1 new Associate Product Manager positions. - Launched NASCAR.COM Mobile web site. Developed product requirements, chose vendor and managed roll-out plan.

fanBunker.com is an online sports hub that makes finding the best online sports content on your favorite team simple.

- Developed Internet-based tools and applications to drive traffic and exposure for CNN.com.- Business line owner of CNN Pipeline- a broadband subscription video service. Interfaced with all aspects of organization including Marketing, Research, IT, Business Development, Customer Service and Finance.- Developed and communicated ongoing business strategies and tactics for CNN Pipeline. Prioritize efforts based on opportunity size, level of effort and current development queue.- Worked closely with Business Development in the creation of partnerships that assist in distribution of CNN Pipeline. Provide guidance on financial and technical considerations, and lead the development teams on requirements once the deals are signed.- Managed one Product Manager and one Technical Director.

- Led the strategy and marketing execution of EarthLink's Value Added Services portfolio, including Home Networking, Security, Digital Music, Online Photos, Voice over IP and Web Hosting products. Responsibilities included developing messaging strategies, finding and optimizing channel opportunities, creating and executing marketing programs, budgeting and forecasting. - Led cross-functional team of Marketing, Sales, Product Management and Finance in developing an optimal upselling strategy that increased sales rates 200% from 2003 to 2004.- Prioritized all Value Added products by access type in terms of revenue contribution over a customer's lifetime.Identified several new EarthLink product opportunities, including EarthLink Accelerator and Pop-Up Blocker, through Consumer research. Launched EarthLink Plus with Acceleration in March 2003.- Worked closely with online, promotional and direct marketing agencies in the development and execution of marketing plans.Report on product line performance to senior management, including CEO, CFO and EVPs, on a quarterly basis.- Managed a staff of up to three Product Marketing Managers.

- Led the redesign efforts for www.earthlink.net. Activities included competitive analysis, creation of business case and requirements documentation, gaining executive level buy-in, and leading large cross-functional team through implementation.- Managed website marketing efforts for all EarthLink product groups, including the launch of EarthLink’s wireless offerings and several EarthLink high-speed initiatives.