Responsibility for the development, delivery and performance of Choose Wisely’s commercial strategy. Leading Choose Wisely’s Product Development, B2B partnership development, Marketing, and Communications. Financial Inclusion Champion, regularly working with key industry contacts, trade and investment bodies to help drive innovation in the sector. Founder of Comuno (currently in development) - an initiative aimed at facilitating the growth and exposure of Community Finance online, to increase the number of fair and affordable credit options available to customers.

Responsible for the B2B growth and commercial performance of the Choose Wisely Credit Marketplace; a solution for authorised credit brokers to access and utilise the Choose Wisely lender panel. Aim being to scale lead generation through the expansion and management of our broker network and lending panel. Reporting directly to the group's C-suite. Key achievements - Positioned Choose Wisely as one of the primary introducer channels in the alternative consumer credit industry. - Processing and referring 100,000's of unique credit applications each month.- Grew annual affiliate marketing spend to over £3m- Developed and rolled out innovative and bespoke pricing models to profitably navigate market pressures throughout the COVID lockdowns.Key responsibilities- Continual growth and account management of the Choose Wisely lender panel and broker network- Negotiation, onboarding and contractual agreements with all third party introducers, lending partners and service providers.- The ears and eyes to the industry, building relationships with both new entrants and established players- Project management and launch of h34.co.uk, a proprietary analytics, onboarding and affiliate reporting platform built in-house to aid the management and optimisation of Choose Wisely.

Accountable for the development, growth and performance of the financial comparison website ChooseWisely.co.uk. Reporting directly to the group's C-suite and NEDs. Key achievements🏆 Winner Credit Strategy Awards 2018 - Choose Wisely “Game Changer Consumer Choice” Award 🏆 Inclusion in Sunday Times Tech Track 100 - Ratio in Top 100 fastest growing tech firms in UK 2017- Rebrand’s impact on key site metrics - Loan eligibility click out % (+450%) / Marketing Opt in % (+150%)- SEO strategy achieved #1 position in SERPs for multiple, highly competitive loan focused keywordsKey responsibilities - Leading the creation, development and delivery of the ChooseWisely.co.uk comparison site and it’s product roadmap- Led & delivered the “Money for the Many” proposition and ChooseWisely.co.uk’s award winning rebrand - CRM & communications - Launched automated both transactional and marketing communication channels- SEO - Creation and delivery of a full technical, content and link building strategy - Hired and managed a multi-discipline, 6 person marketing team- Recruited and managed multiple performance marketing agencies (SEO / PPC), content writers and freelancers - Submission of monthly board reports to C-suite and NEDS outlining commercial performance

Familio is a social enterprise, offering unsecured loans to young adults who struggle to get funding from highstreet banks or mainstream lenders. We're working hard to position ourselves as a lender of choice to help our community of borrowers get on the property ladder, develop their credit scores and enjoy a brighter financial future as a result.

Shortly after Ratio had been purchased as part of a management buyout I was hired to improve general business efficiency through the identification and reduction of excess costs. This work resulted in instant gains in both productivity and profitability.

Supported in the launch and management of multiple locations for the Urban Guild. Helping take the chain from 2 to 5 venues.

Based in Klosters/Davos in the heart of the Swiss mountains. Responsible for multiple elements of the guest's experience when visiting and staying in Berghaus Alte Schwendi.

Worked in Cologne for a boutique consultancy firm focused on D&I. Michael Stuber, the owner is still renowned across Europe as an authoritative figure in this field. We delivered D&I initiatives for a number of large household brands.

Worked within the automotive aftermarket department of Bosch UK, supporting the sales teams.