Mark Gustavson Email & Phone Number

New York, United States

Catskill, New York, United States

Mark is leading Strategic Development for clients across Multiple Vertical Markets

Greenville, New York

Mark joined KathodeRay with over 25 years of experience in marketing & selling products and service-solutions to businesses, consumers, and government agencies. He has led creative & production teams in advertising, technology, manufacturing, and distribution companies from start-ups to major industry players. Mark's diverse skill-set enables him to understand a client's business holistically, identify goals and challenges, and develop campaigns that deliver measurable results and tangible return on investment. A life-long producer, Mark finds the 'Inherent Truth'​ within a product or service, then creates the compelling story of its value and benefit to the specific needs of your most desirable customers.Mark was born in Catskill, NY, and grew up in Greene County. After receiving his Bachelor's Degree in History, Literaturature, Theatre, & Music, he relocated to Central New York in 1985. There he worked with both small specialty businesses and iconic brands like: Acer, Canon, Epson, Garmin, HP, Kodax, Lexar, Nikon, Olympus & SanDisk. He now applies the accumen and experience he gained nationally, to serving the needs of organizations seeking to compete in a digital age.

Upstate New York

*Created an “In-House Marketing Team On-Demand” service business addressing the needs of small manufacturers and service providers in Upstate New York*Conducts due-diligence research and develops comprehensive strategic marketing plans based on an holistic and sustainable approach to the client’s business*Assembles and directs appropriate teams of Creative & Production personnel to design, develop and execute marketing programs and initiatives

Syracuse, New York Area

*Lead an in-house, full-service marketing agency responsible for creating and reinforcing the corporate brand across multiple business units serving specific markets in the distribution of Consumer Electronics, Digital Photography, Wide-Format Printing, Security, Housewares, and Outdoor Leisure & Adventure products to over 4000 active resellers ranging from the largest national retailers to small, independent specialty outlets*Directed all aspects of corporate exhibits at major annual industry tradeshows including: CES, PMA, Outdoor Retailer, ISC West, ESX, SGA/RGA. Designed and implemented multi-use physical exhibit properties. *Directed design and implementation across industry trade publications both In print and on-line*Developed and directed channel programs and promotions for over 100 suppliers across relevant areas of the business*Directed the design, development, and execution of print and online catalogs containing over 20,000 SKUs across multiple markets*Created multiple specialty publications in support of market-specific business development efforts*Designed, developed and executed retail packaging and merchandising solutions for multiple supplier partners

Syracuse, New York Area

*Led start-up technology service company specializing in the conversion of legacy content (both electronic and hard-copy) into Interactive Electronic Technical Manuals (IETMs) compliant with MIL-STD specifications for XML and SGML documentation*Created processes and protocols that enabled high levels of document throughput while maintaining superior quality and minimizing costs*Executed the successful conversion of over 2,000,000 pages of content for USDoD, DND Canada, and major defense contractors over 6 years*Contributed to the development of the NATO Standard for Technical Documentation (S1000D) as member of the joint IETM task force

Syracuse, New York Area

*Developed and led a new business development team leveraging channel marketing and communications strategies for manufacturers & service providers*Awarded Agency of Record for OKI America (Okidata Printers & Peripherals) for Automotive Aftermarket, Healthcare, Multi-Function, and Color vertical markets*Developed & Executed multiple marketing programs for Frontrange Solutions (GoldMine CRM Software), Hand-Held Products scanning solutions, and Palm PDA products*Developed and hired dedicated teams for all accounts 