Mark Hanson

Mark Hanson Email and Phone Number

Member of the Board of Directors @ Excite Credit Union
San Jose, CA, US
Mark Hanson's Location
San Jose, California, United States, United States
Mark Hanson's Contact Details
About Mark Hanson

Extremely passionate about identifying and creating new customer value to springboard new startup businesses within large companies or working with new venture startups from scratch. Full life cycle experience in mobile and IT industries involving, ideation, business proposal and plan development, marketing research, product planning, business planning, product marketing, business development, and extensive press and marketing communications expertise. Expertise in Wireless Business Development, Strategy and ExecutionTechnologist with knowledge of mobile hardware, software, audio, digital imaging, and video, wireless technologies including LTE, EVDO, GSM, WiFi, WiMAX, WWAN Broad negotiation skills working with overseas design manufacturers, local suppliers, vendors, technology partners, and both consumer and commercial resellers. Diverse IT Marketing that spans Consumer, SMB and Enterprise segments for client PCs with top companies within the PC industry including; HP, Sony, Compaq Computers and Synnex. Innovative strategy and execution planning for new businesses including integrated business models that encompass a combination of hardware, software and services together with key strategic partnerships.Specialties: Business development and growth - successfully developed VAIO from zero to over multi-billion dollar business in 5 yearsEvangelist - key spokesperson for analyst, press, key accounts, vendors and partnersTeam Builder - successfully created and developed the industry’s leading Product Marketing and Product Planning teamsMarketing: Creativity for Digital, Print, Broadcast Media, Direct Marketing with a focus on lifestyle, entertainment and media.

Mark Hanson's Current Company Details
Excite Credit Union

Excite Credit Union

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Member of the Board of Directors
San Jose, CA, US
Website:
excitecu.org
Employees:
85
Mark Hanson Work Experience Details
  • Excite Credit Union
    Member Of The Board Of Directors
    Excite Credit Union
    San Jose, Ca, Us
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  • Sony Corporation Of America
    Sony Aitrios™ Vp Technology And Business Innovation, Head Of Marketing, Sony Semiconductors
    Sony Corporation Of America Apr 2016 - Present
    Tokyo, Jp
    Driving and Accelerating new business ideas, products and services for Sony's Component Division*Developing strategy for execution of new business incubation.*Responsibility for driving the the full line of Sony core component products for new usages in IOT and connected device space for consumer, commercial and enterprise channels.*Identification of new partnerships for enhance revenue and business opportunities through joint development, licensing, merger and acquisition investigation and execution.*Working with teams for Agile POC and product concept, development and testing of new business models and solutions for future revenue, margin and growth.
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  • Excite Credit Union
    Member Of The Board Of Directors
    Excite Credit Union Jul 2014 - Present
    San Jose, California, Us
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  • Silicon Valley Business Funding - Stealth Mode Startup
    President - Advisor
    Silicon Valley Business Funding - Stealth Mode Startup Jan 2012 - Dec 2016
    President and Advisor of Silicon Valley Business Funding. Asset based A/R Funding and Factoring for small and midsized business.www.SVBFunding.com
  • Sony Mobile Communications
    Executive Advisor To Cso And Dep Ceo
    Sony Mobile Communications Oct 2013 - Dec 2015
    Minato-Ku, Tokyo,, Jp
    · Canvassing SV, Israeli and European startups for potential new technologies and partnerships · Identification and prioritization of key partner’s technologies, platforms, and services.· Developing recommendations on approach; partner, license or M&A.· Overseeing quick prototype development for proof of concept with Sony Mobile technology, engineering and business development teams.· Performing feasibility on use of core mobile technologies for wearables, IoT and transportation.· Investigating, developing, and proposing new business model approaches to leadership team.
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  • Webroot
    Vp Of Strategic Alliances
    Webroot Jul 2012 - Jun 2013
    Broomfield, Co, Us
    *Developing comprehensive strategy, business plan, organization and GTM execution plan.*Driving key licensing and negotiations with partners.*Responsible for global BD staff.
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  • Hp
    Vp Of Strategy, Business Development And Marketing Global Desktop Business - Personal Systems Group
    Hp May 2010 - Oct 2011
    Palo Alto, Ca, Us
    *Created DTO Marketing Leadership Forum - Partnership with PSG Global Marketing and DTO.*Drove Beats integrated HP Touchscreen Marketing; TV, Online and Print advertising in cooperation with HP Corporate Marketing.*Developed new team focused on strategy and innovation process development.
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  • Sony Electronics
    Svp, Networked Mobile Products - Business Center, Sony Evangelist
    Sony Electronics Nov 2009 - Nov 2010
    San Diego - Us | Tokyo - Jp, Us
    Responsible for strategy and execution of Sony's wireless mobile enabled products for US and Latin America. Working across multiple product categories enabling new business models, optimization of mobile platforms, responsible for identifying, negotiating and contracting with carriers and wireless partners.
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  • Sony Electronics
    Svp & Gm Of Product Planning, Business Development, Vaio Evangelist
    Sony Electronics Apr 2003 - Nov 2009
    San Diego - Us | Tokyo - Jp, Us
    Reported to both the president of VAIO worldwide and president of VAIO of America.Proposed, established and manage two key departments of VAIO business: Business Development and Product Planning Departments ‣ Bridging product planning, business development and planning for creation of new business opportunities.Business Development Department – Responsible for non-hardware revenue, 3rd party cooperative marketing funds, strategic relationships and new business idea, planning and execution.‣ Established non-hardware revenue businesses; over 50% of NA’s net profit.‣ Developed strategic relationships with key vendors and partners expanding our level of cumulative co-marketing funds‣ Extending new business ideas to worldwide initiatives including greater Asia, Europe, and Latin America – accounting for a large percentage of WW profitability.Product Planning Department – Responsible for product strategy and execution.‣ Evaluated, proposed, user experiences tailored to US, Canada and Latin America consumer and business customers.‣ Researched, developed a business plan for SMB notebook segment – VAIO Professional• Developed comprehensive MRD, POR, negotiated with ODM and engineering teams and launched VAIO Professional line of notebooks.‣ Proposed, developed and executed the worlds first widely available Wireless Wide Area Network (WWAN) integrated notebook in US.•Lead end-to-end solution oriented new business model.•Negotiated with Verizon, ATT, Sprint, T-Mobile, Qualcomm, SonyEricsson, and Novatel.•Drove expansion and global line-up of VAIO WWAN enabled products.•Exceeded NIBT objectives for this launch.
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  • Sony Electronics
    Vice President And General Manager - Vaio Pc Product Marketing
    Sony Electronics Apr 2000 - Apr 2003
    San Diego - Us | Tokyo - Jp, Us
    Marketing and P&L responsibility of VAIO products in US including; desktops, notebooks, accessories.Achieved consolidated division profitability within one year as head of VAIO PC product marketing.Developed strategies and execution enabling VAIO to grow to a multibillion dollar level.Responsible for development of US based brand image of VAIO including management and strategy of nearly $100 million dollar annual judgmental budget.Proposed and implemented new business methodologies and processes – realtime non-inventory modeling, Storms system – automated business planning systemDeveloped and motivated a team of 21 including, product marketing, product planning, business planning, SMB and commercial business development teams. Successfully relocated VAIO Product Marketing team from San Jose, California to San Diego, California while steadily developing and growing the VAIO business.
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  • Sony Electronics
    Director And General Manager - Vaio Notebook Product Marketing
    Sony Electronics Apr 1998 - Apr 2000
    San Diego - Us | Tokyo - Jp, Us
    Marketing and P&L responsibility for VAIO notebooks in the United States.Successful in achieving US profitability within the first year at Sony.Established and drove key channel partnerships including: BestBuy, CompUSA, Circuit City, and Frys.Maintained the industry’s highest average selling price while achieving #2 in US Retail sales. Developed segmentation strategy and broadened the VAIO notebook product line.‣ Successfully re-introduced VAIO notebook PC into the U.S. market.‣ Lead team that developed VAIO 505 as the number one selling sub notebook in U.S.‣ Created marketing and promotion strategies providing, demand, awareness and positioning.Successfully used my press and marketing communications skills as demonstrated by numerous articles and accolades from press and analysts such as Walt Mossberg/WSJ, Steve Wildstrom/Businessweek.
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Mark Hanson Skills

Strategic Partnerships Product Marketing Strategy Product Management Mobile Devices Business Development Business Strategy Consumer Electronics Go To Market Strategy Marketing Strategy Management Team Building Entrepreneurship Leadership Enterprise Software Business Planning Integrated Marketing Key Account New Business Development P&l Management Marketing Product Development Wireless Product Planning Selling Mergers And Acquisitions Sales

Mark Hanson Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Strategy And Leadership In Business
  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Executive Studies - Business Management
  • San José State University
    San José State University
    Business Administration

Frequently Asked Questions about Mark Hanson

What company does Mark Hanson work for?

Mark Hanson works for Excite Credit Union

What is Mark Hanson's role at the current company?

Mark Hanson's current role is Member of the Board of Directors.

What is Mark Hanson's email address?

Mark Hanson's email address is mh****@****ast.net

What is Mark Hanson's direct phone number?

Mark Hanson's direct phone number is +140887*****

What schools did Mark Hanson attend?

Mark Hanson attended Stanford University Graduate School Of Business, Ucla Anderson School Of Management, San José State University.

What are some of Mark Hanson's interests?

Mark Hanson has interest in Football, Collecting Antiques, Exercise, Home Improvement, Vocals, Camping With My Family, Keyboards, Shooting, Donor, Gourmet Cooking.

What skills is Mark Hanson known for?

Mark Hanson has skills like Strategic Partnerships, Product Marketing, Strategy, Product Management, Mobile Devices, Business Development, Business Strategy, Consumer Electronics, Go To Market Strategy, Marketing Strategy, Management, Team Building.

Who are Mark Hanson's colleagues?

Mark Hanson's colleagues are Monaka Jackson, Pam Hodgin, Nathaniel Manning, Traci Zuberbier, Divya Mohanraj, Taylor Gruber, Patrick Cougill.

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