Mark Harricks is a Creative Director at Synergy100. He possess expertise in creative direction, art direction, creative strategy, brand architecture, integrated marketing and 26 more skills. Colleagues describe him as "ECD's who are highly awarded, strategically sharp, sincerely humble, and truly genuine are hard to come by in this often cynical industry. Mark is one of these guys. I first heard of Mark in New Zealand when his work was one of the most awarded and talked about work in the country. He's well known for his ability to solve complex problems and approach things in unconventional ways. I've always looked up to him and wished to work with him at some point in my career. Several years later in Australia, I was lucky enough to have him welcome me into his JWT Sydney creative department where I immediately saw how much respect his staff and clients had for him. He embraced creativity, and even wrote a book for each creative on how to develop effective award winning work, and structured the department with a strong experiential focus to make JWT's offering ahead of other agencies. Under his guidance, I learnt very quickly, and together we made some notable pieces of work. Some of my proudest work in my book was conceived during my time in his awesome agency, because of Mark's strategic and creative direction. Today, I walk into my office everyday treating my staff the same way he treated me, and it's nice to know being genuine and sincere goes a long way in this industry. If you want someone who is creatively driven as well as winning great clients, then Mark is your guy. When I do return to Sydney, I would work for him in a heartbeat. We have some unfinished business... " and "Mark is truly an inspiring creative leader. He inspires greatness in others through his passion, his tenacity and, of course, his craft. But his brilliance, to those who work for him, comes not only from his ability to recognise a great idea, but from his ability to create great ideas himself. He's not one of those "do as I say" leaders. He's most definitely "do as I do". And that is all too rare these days."