Mark Harrison Email & Phone Number

Westminster, London, Gb

London, England, Gb

• Create and manage the strategic marketing plan for a new area of the ISG business focusing on office refurbishments• Project managed new website build and re-brand, including design, development and content delivery.• Managed multiple agencies including brand design, website development, PR and SEO• Developed eCRM strategy and automation – increasing database by over 120% of target• Managed brand messaging across all channels, including website, social and proposals• Increased growth across all social media channels by 150% year-on-year• Presented regularly at senior stakeholder level on marketing and comms

London, England, Gb

• Marketing and managing campaigns inviting clients to participate in AoC's events offerings• Campaign management, database management, email design/creation, HTML authoring, editorial and copywriting skills, and content design through Adobe suite• Managing multiple ongoing digital communications efforts simultaneously, building the AoC Jobs board and increasing traffic monthly• In-depth knowledge of email marketing through Dotmailer and CRM via MS Dynamics• Proactively monitor marketing metrics - open rates/click-through/GA - and provide analysis of marketing campaigns and recommendations for enhancing effectiveness• Manage marketing workflows and coordinate with Event Management, Recruitment and Consultancy teams to ensure that marketing requirements and corporate standards were met

London, London, Gb

• Managed and developed marketing campaigns, including a campaign aimed at lapsed or non-rail users to create new customer opportunities, delivering an ROI of 36:1• Managed digital touchpoints, database management of >1million contacts, email design/creation, HTML authoring, editorial and copywriting, and relationship management• Worked with Commercial Revenue team to develop campaign pricing points and ticket offers in line with business and Government requirements• Developed and maintained all third-party relationships with major attractions and transport hubs to produce additional revenue growth• Created and implemented Tactical Marketing Plan for digital channels and campaigns• Managed SWT website and strategic PPC, SEO and affiliate activity with agencies, delivering an ROI of over 9:1• Appointed new SEO agency and implemented meta data review, removed Google penalties and improved overall search rankings• Line management of a Deputy Marketing Manager

Egmore, Chennai, Tamil Nadu, In

• Developed and implemented the UK marketing strategy for specific value-added products and commercial market• Supported and developed a multi-million pound marketing campaign across B2B and B2C channels. Finalists in The Drum Marketing Awards 2012, B2B Marketing Awards 2012 and won at the G11 Glass Industry Awards• Led the UK team as part of an international website project to work with UK agency to develop and implement a new website design and structure adopted across the company worldwide• Developed an online portal for a national network of distributors• Worked with commercial team on price points, market and customer intelligence and product development• Implemented a full re-brand of the conservatory product range• Briefed and liaised with external design and PR agencies to produce both B2B and B2C promotional literature, content for websites and social media to drive traffic• Reported metrics to the Group head office in Paris on overall product performances and sales progress against budget

2.1, Ba Management Studies

Education record