Mark Heckman

Mark Heckman Email and Phone Number

Retail Technology Expert in Food, Drug, Liquor and Mass Channels @ Big Red Liquors
indianapolis, indiana, united states
Mark Heckman's Location
Bradenton, Florida, United States, United States
Mark Heckman's Contact Details

Mark Heckman personal email

n/a
About Mark Heckman

Solving difficult problems, profitably for retailer, brands and their partners

Mark Heckman's Current Company Details
Big Red Liquors

Big Red Liquors

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Retail Technology Expert in Food, Drug, Liquor and Mass Channels
indianapolis, indiana, united states
Website:
bigredliquors.com
Employees:
98
Mark Heckman Work Experience Details
  • Big Red Liquors
    Senior Director Of Business Development
    Big Red Liquors Jan 2023 - Present
    Indianapolis, Indiana, United States
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  • Trius Retail, Llc
    Co-Founder And Ceo
    Trius Retail, Llc Mar 2014 - Present
    Bradenton, Florida
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  • Shopper Scientist Llc
    Co-Founder
    Shopper Scientist Llc Mar 2015 - Present
    Us, Australia
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  • Mark Heckman Consulting
    Senior Retail Consultant
    Mark Heckman Consulting Feb 2011 - Sep 2024
    Bradenton, Fl Usa
    Retail Industry Speaker and Panel ModeratorOmni-Channel Communication StrategiesTechnology Adaptation PlanningCustomer Loyalty and Shopper EngagementMarket PositioningIn-store Layout (Traffic Flow) DesignDigital Content ApplicationsReturn on Investment ProcessMobile Shopper ApplicationsIntroducing New Technology to Retailers and Brand PartnersShopper Marketing Research and ApplicationsComprehensive Strategy Sessions
  • Marsh Supermarkets
    Vp Marketing
    Marsh Supermarkets Nov 2006 - Feb 2011
    9800 Crosspoint Blvd, Indianapolis, In 46268
     Managed all aspects of marketing, advertising, consumer research and card marketing efforts at Marsh Supermarkets (sales of $1.2 Billion) comprising an annual marketing budget of more than $20 million Devised “Re-discover Marsh” Campaign to re-introduce the Marsh brand to consumers following a series of remodels and banner changes Produced double digit comp sales during regrand opening periods and beyond Introduced numerous consumer research platforms to monitor key customer satisfaction metrics Led comprehensive efforts to transform Marsh website to one of consumer interactivity and customization Reduced advertising, marketing and sponsorship costs while maintaining media exposure and expanding circular coverage
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  • Sorensen Research
    Vp Retail Insights
    Sorensen Research 2005 - 2006
    Troutdale, Or
     Organizational and Strategic Leadership -- Led all retailer and brand shopper tracking research initiatives to introduce and integrate shopper tracking metrics leveraged to determine optimal in-store category and department locations. Introduced a “consulting” service to the Sorensen organization that enabled a service extension of the existing customer products and services. Consulted with Sweetbay Supermarkets, Tampa FL in the area of defining and ranking shopper metrics and providing site location analysis. Technology Leadership -- Developed new metrics and analysis techniques for RFID PathTracker® (shopper tracking technology) research combining category management principles with shopper tracking principles to produce projected outcomes of change. Increased targeted category and department exposure by 20% and improved conversion rates by 8%. Customer Focus -- Fostered a consensus among client retailers and brands regarding the importance of shopper paths, speed of shopping, and current fixture layouts play major roles in the success of a store or format. Further built to better understand the impact of category location on category performance which led to improving shopper exposure, dwell times .and increased sales conversion rates.Sales Focus -- Quickly built strong client base to include HEB, Hannaford, and Ahold, Pfizer, Coca Cola. and others Immediate success was achieved by initiating PathTracker® studies in major retailers including HEB, Walmart, Hannaford, and Food Lion generating $450,000 of billable revenue to Sorensen.
  • Valassis 1 To 1 Solutions
    Vp Marketing
    Valassis 1 To 1 Solutions 1999 - 2001
    Livonia, Mi
    Provided marketing leadership in acquiring and developing CRM assets for Valassis. Built marketing team and strategic platform for Valassis to build customer relationship marketing services for both brand and retail clients.
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  • Randalls Food Market
    Vp Marketing
    Randalls Food Market 1998 - 1999
    Houston, Texas Area
    Direct Reports 6 - Director of CRM, Director of Advertising, Marketing Manager (2), Database Marketing Manager, Consumer Research Manager Organizational and Strategic Leadership -- Recruited by Randall Onstead, CEO for the purpose of enhancing existing loyalty programs and marketing focus prior to joining forces with financial partner Kohlberg, Kravitz, and Roberts. Business Acumen -- Managed a $40 million marketing budget while enhancing advertising agency role, but reducing related expenses.  Business Acumen -- Devised and implemented plan for the intelligent reduction of print media and the transitioning of a direct marketing approach to build customer relationships, producing cost savings of over $500,000.  Sales Focus -- Developed comprehensive advertising campaign focusing on perishable departments that produced 12% positive comps in Produce. Sales Focus -- Devised new ways to “activate” sports sponsorships with the Houston Astros, Houston Rockets, Texas Rangers, and Dallas Stars that drove traffic to stores by creating store events with players and sports themes. Sales Focus -- Devised and launched first major supermarket “Air Miles” program in USA, partnering with American and Continental Airlines in Houston, Austin and Dallas TX.o Produced comp sales increase of 2.7% and positive ROI within first year of programs introduction
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  • Marsh Supermarkets
    Director Of Marketing And Research
    Marsh Supermarkets Apr 1980 - Apr 1998
    Direct Reports 5 - Director of CRM, Marketing Managers (2). Database Marketing Manager, Consumer Research Manager Organizational and Strategic Leadership – After completing a successful tenure as Store Manager, elevated to Director of Marketing Research and Site Location Analysis to guide a $1.5 million annual budget and a team of five. Customer Focus -- Established customer panels in select Marsh stores building strong and continuous consumer insights for Marsh at the store level. Sales Focus -- Provided site location analysis for all new store sites and remodel projects.o Improved sale projections to within a range of 5% variation from actual results.o Provided analysis that prompted the building of 7 new stores and 5 remodeled stores producing $135 million of new sales revenue for the company in four years. Sales and Technology Leadership -- 1992-93 Director of the Marsh Super Study, a landmark category-management study for the supermarket industry. Study received recognition internationally and was published in successive issues of Progressive Grocer Magazine in September of 1992.o Introduced traffic flow analysis and its impact on category and departmental locations.o Produced category level reports and case studies for partnering sponsors which included Lever Brothers, R.J Reynolds, Coca Cola, Sylvania, and others.o Presented results internationally, to include venues such as GMDC, CIES, NGA, and FMI.
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Mark Heckman Education Details

Frequently Asked Questions about Mark Heckman

What company does Mark Heckman work for?

Mark Heckman works for Big Red Liquors

What is Mark Heckman's role at the current company?

Mark Heckman's current role is Retail Technology Expert in Food, Drug, Liquor and Mass Channels.

What is Mark Heckman's email address?

Mark Heckman's email address is ma****@****man.com

What is Mark Heckman's direct phone number?

Mark Heckman's direct phone number is +194180*****

What schools did Mark Heckman attend?

Mark Heckman attended Indiana University Bloomington, Defense Language Institute, Monterey, Ca.

Who are Mark Heckman's colleagues?

Mark Heckman's colleagues are Brandy Miller, Caleb Lutz, Art Pretti, Lesley Hughes, Eric Swenson, William Webb, Joshua Billows.

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