Senior executive at the largest importer of Asian frozen seafoods in Canada. Responsible for market strategy and execution for the mainstream Grocery and Foodservice market for this high growth business focused initially on Asian channels. Also key to strategic planning around the future of the company.Have developed a stellar internal team and external network. Led major initiatives around in-house kitchen and chef, warehousing and technology.Introduced new products and worked with suppliers to develop value added products.Also responsible to QMPI and adherence to CFIA requirements.Recently have been instrumental to strategic initiative to export Canadian products (food and other) to China.Regularly meet with business executives in China and conduct significant communications daily in Mandarin.

Sold fresh and frozen seafood products to hotels and restaurants. Grew this business by establishing and servicing own accounts while building stronger market profile for the company.

Worked several roles in leading Tourism, Hospitality and Hotel organizations developing strong networking abilities, skills at team-building and an outstanding customer-first approach.

Worked and traveled extensively throughout Asia (Taiwan, PRC, Thailand, Vietnam). Taught English throughout while studying Mandarin and Vietnamese. Gigs included a role in a major motion picture and a stint as a Thai underwear model! Most importantly, developed fluency in Mandarin and Vietnamese and a tremendous understanding of various cultures.