Mark Henson Email & Phone Number

London

Brand Growth ★ Scale-ups ★ Media Strategy ★ Media Buying ★ Media Barter ★ EventsAdvising clients how they can make their media budgets go further to fast track their growth. Independent advice that always has the client's interests at heart, tapping into a wide network of media buyers, event organizers, barter agencies and promotional agencies to enable brands to get what they want, not what they are given.

London

New Business ★ Sales ★ Media ★ Strategy ★ Scale-ups ★ Media BarterHired in brand-new role for the world’s largest barter agency, driving their first-ever UK venture to win scale-up business revenue. Typically working with Tech businesses to achieve more through corporate trade partnerships, (media barter). Key Achievements:• Identified a roadblock surrounding Client’s comprehension of how to utilise Barter for commercial gain. Responded with first-class presentations and was rewarded with multiple new business wins including Boots, AO.com, allbirds, Bulb, MyOptique and Thomas Cook• Steered an average of £3m of new traded billings into the business p.a.• Took a proactive lead with a previously unresponsive agency that resulted in gaining an unprecedented 60% of new independent agency business • Initiated/delivered single handed an Ecovadis sustainability accreditation

London, United Kingdom

Strategy ★ Freelance ★ OOH ★ B2B SalesVarious projects including 3 month contract with Clear Channel on ‘Brands Within Communities’

Business Development ★ B2B Marketing ★ Strategy ★ OOH ★ SalesElevated to a new role after earlier successes in business development. Leading a team of 10 across client relations, strategy, product, PR, social, design, and research. Key Achievements:• Wrote and directed pitch that won Campaign’s Grand Prix Commercial Team of the Year 2018, competing with giants such as Ch4, GNM, and Clear Channel • Drove 3 teams across client, strategy, and marketing that were instrumental in delivering a record 19.8% yoy growth in digital, traditional formats and airports • Developed partnership with a research company to launch an award-winning industry-first OOH campaign tracker, ‘The Big Impression’. • Increased Primesight’s social traffic by a colossal 85% in under 18 months• Maximised a front-line profile attending multiple industry events including Cannes Lions, Media360, AdWeek, Campaign’s Creative Dinner, and CreativePool. And also ran a panel session at the Festival of Marketing• Authored numerous thought leadership pieces that built Primesight’s profile

Appointed in new role growing Business Development & Strategy teams from scratch.Key Achievements:• Launched Primesight’s first-ever Business Development division and nurtured a client service team to punch above their weight. As a result, Primesight was OOH’s most successful challenger brand growing from 10% SoM to 12% in 2016• Oversaw organic growth of 4.2% above market for managed Clients• Created and led The Ultimate Canvas project to sell 96 sheets. This initiative sat outside of job remit, but resulted in a 14% increase in 96 sheet spend yoy• Introduced innovative client B2B marketing strategy. The resulting sales growth helped win high-profile awards including Media Week’s Brand of the Year 2016, and Campaign’s Out of Home Sales Team of the Year - twice, in 2016 and 2015• Led, wrote and directed Primesight’s entry that won MediaWeek’s Media Brand of the Year 2016 (beating Facebook, ITV, Instagram and Exterion)

Suffolk, England, United Kingdom

Strategy ★ Entrepreneur ★ Commerce During a recession, scratched an entrepreneurial itch and launched a successful Property business that subsequently ran for 15 years. Key Achievements:• Outperformed market, delivering rental yields of 6-15% vs. 4.5% market average • X 2.5 increase in asset value over 15 years

London, England, United Kingdom

Business Development ★ Media Planning and Buying ★ Strategy ★ OOH ★ FMCG Selected to grow the critical Mars OOH account (2nd largest agency account). Key Achievements:• Spearheaded a seven-fold growth of Mars OOH media spend to become the UK’s 2nd ranked OOH spender. Spend rose from £2m to £14m over 6 years • Achieved highest ever client appraisal rating from Mars out of all their 6 media, creative, and PR agencies, including Mediacom, Mediavest, and New PHD