Mark Higgins Email & Phone Number

Dublin, Ie

Dublin, Ie

Kilmainham, Dubin , Ie

• Oversee margin governance for hardware and software sales totalling €100 million, driving fiscal prudence and profitability.• Lead a dedicated team of 40, fostering a culture of performance excellence in pricing and quotations.• Streamline distribution network and contracts to achieve cost reductions and operational efficiency.• Manage and vet comprehensive distribution partner network, enhancing partnership quality and operational leverage.• Direct order entry and renewal processes, maintaining high standards of customer retention and satisfaction.• Established a pricing and quotation team, augmenting profit margins on a €100 million revenue base.• Spearheaded optimisation projects reducing installation timelines from 14 to 10 weeks, markedly improving service delivery.• Catalysed a 20% growth in renewal business through strategic team integrations and system enhancements.

Kilmainham, Dubin , Ie

• Oversaw revenue streams of €50 million, ensuring robust financial growth and stability for all sales channels.• Managed 15 account managers across SME and mid-market sectors, spearheading sales and retention strategies.• Conducted due diligence for the acquisition of Evros business, assessing strategic fit and potential value within SME and Mid-Market segment.• Directed the largest B2B procurement platform in Ireland eSource, setting a benchmark in procurement efficiency.• Successfully co-led the merger with Evros, harmonising processes and effectively blending teams.• Unified telecommunications and IT portfolio teams to enhance cross-selling capabilities.• Addressed a declining segment by reinvigorating the team strategy, arresting the decline and expanding mobile market share, turning a flat growth trajectory into a positive incline.• Achieved 20% year-on-year revenue growth.

St Johns Road West, Dublin 8, Ie

• Oversaw €420 million in revenue from outsourced Field Marketing Sales Channels and Call Centre operations.• Managed and enhanced performance across a team of 350+ employees, ensuring high standards in sales and customer service delivery.• Directed key performance indicator (KPI) strategy across consumer and SMB segments, ensuring best practices from sales to activation.• Led the development and execution of Eir's Field Marketing and Telesales strategy in alignment with company acquisition targets.• Cultivated and maintained a high-performance environment and culture to minimised attrition and promote standards of excellence.• Maintained professional and technical knowledge by tracking emerging trends in call centre operations management.• Maximised Fixed and Mobile customer revenues at acquisition through driving the uptake of high-margin products in line with company goals.• Minimised the leakage and breakage of sales to installs and early customer churn by ensuring the quality of customer acquisition through Industry Best practices.• Implemented initiatives to boost sales volume and improve customer journey management.• Led the strategic in-sourcing of two major sales channels, Telesales and Field Sales, streamlining operations and enhancing collaboration across functional teams, yielding significant operational cost savings

St Johns Road West, Dublin 8, Ie

• Drove subscriptions across eir’s product portfolio via Field Marketing Sales Channels, enhancing consumer and SMB market penetration.• Managed Affiliate/Affinity Partnerships for new customer acquisition and win-back strategies.• Oversaw performance and KPI delivery of 4 sales channels, ensuring alignment with company acquisition strategy.• Spearheaded the drive for high-margin product uptake, significantly boosting Fixed and Mobile revenue.

St Johns Road West, Dublin 8, Ie

• Acted as the central point for telesales operations, achieving 57% of consumer sales targets for eir’s product range.• Managed strategic campaigns, optimising marketing activities and sales communication to enhance customer base management.• Implemented best practices to improve sales strategies and increase overall sales volume.

St Johns Road West, Dublin 8, Ie

• Led the training and development for the Field Sales Team, aligning educational strategies with sales targets.• Introduced innovative training methods and digital tools, resulting in improved sales performance and operational efficiency.• Collaborated with cross-functional teams to enhance service delivery and customer experience across sales channels.