Mark Horton

Mark Horton Email and Phone Number

President | Helping people feel alive through the competition, camaraderie, and personal growth offered by billiards @ The Rack Group
Kalamazoo, MI, US
Mark Horton's Location
Kalamazoo, Michigan, United States, United States
About Mark Horton

Known for pushing boundaries to new levels, I have delivered growth through product development and marketing at companies large and small for the last 15 years. I bring a nimble and creative 'small company' attitude, with the experiences and knowledge of working at large, publicly traded companies. I've been called; "a change agent", "unflappable", "someone I can count on for new ideas" as well as "someone with the rare ability to see 2 or 3 steps ahead, in order to solve (or avoid) problems and build strategies". I have been a leader of teams which had great success bringing consumer focused solutions to market. I have a passion for leadership; the strategic planning for a company and development of the team (and myself). I strive to be a leader worth following, who can build great teams and create clarity around a company's mission (purpose), vision and values.During my career I have enjoyed learning what life is like on 3 Continents. I've been fortunate enough to develop and market products that have been placed on the shelves of the largest retailers in the world as well as through B2B channels. Experience with communication and interaction with end consumers, retailers, businesses and municipal governments.Specialties: - Big picture, long range thinking- Brand positioning and channel strategy- Revenue growth driven by omni-channel marketing mediums- Pricing and profit maximization- Consumer focused marketing and advertising- Cross-functional team leadership and product development- Creative direction (product development, packaging, web and advertising) and sales.

Mark Horton's Current Company Details
The Rack Group

The Rack Group

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President | Helping people feel alive through the competition, camaraderie, and personal growth offered by billiards
Kalamazoo, MI, US
Website:
therackgroup.com
Employees:
42
Mark Horton Work Experience Details
  • The Rack Group
    The Rack Group
    Kalamazoo, Mi, Us
  • The Rack Group
    President
    The Rack Group Aug 2022 - Present
    The Rack Group consists of a number of business units and brands in the billiards industry. My role is to lead the organization and ensure our continued growth.Seybert’s Billiard Supply, Viking Cues, Whyte Carbon, and Penguin are part of The Rack Group, and this role continues my work with those brands and others as our M&A plans continue.
  • Seybert'S Billiard Supply
    Marketing Director To President
    Seybert'S Billiard Supply Apr 2021 - Present
    Coldwater, Mi, Us
  • Penguin Amusements
    General Manager To President
    Penguin Amusements Oct 2021 - Present
    Shepherd, Mi, Us
  • Whirlpool Corporation
    Brand Manager
    Whirlpool Corporation Jan 2019 - Jul 2020
    Benton Harbor, Michigan, Us
    - Kitchen Y^Y growth of 17% prior to the COVID-19 recession.As Brand Manager for Maytag Kitchen appliances, I aided in setting a new visual brand language direction for the full product line and filled the product pipeline with 'on-brand' projects to recapture lost market share. Also led the branded launch of a new dishwasher product line, including working on the launch campaign attached. This position was eliminated during a reorganization needed in the wake of the COVID-19 induced recession.
  • National Nail
    Brand Strategy
    National Nail Oct 2016 - Dec 2017
    Grand Rapids, Michigan, Us
    - Delivered 17% revenue growth Exceeded all other annual targets during my time in role. As leader of the Camo product/brand team, I received multiple letters of recommendation from team members for bringing new systems and procedures to the company as well as marketing direction and overall leadership behavior.
  • Odl, Inc
    Group Manager - Corporate Product Marketing
    Odl, Inc Jul 2014 - Oct 2016
    Zeeland, Mi, Us
    - Secured over $3m in capital investment at this ~$200m company, all of which surpassed 10% ROI, 5% category growth and grew margin overall.Team Leader for Corporate Product Marketing - the organization's product development / management department. Lead groups of team members through the strategic planning cycle and then onto implementation including building business cases for multi-million dollar capital investments.Also, responsible for leading new product development projects and product management for 4 product portfolios.
  • Cequent Consumer Products
    Senior Product Manager
    Cequent Consumer Products Feb 2013 - Jul 2014
    Plymouth, Michigan, Us
    - Improved top line revenue over 20%- Grew operating income (bottom line) by over 40%With Marketing, Engineering and Graphic Design personnel reporting to me, I was responsible for two brands' market positioning, strategy and growth in both the consumer and industrial market places. After the acquisition of two companies, my role was created to lead the final integration and create the go forward strategy including team leadership and product development for the newly unified division. Key first year tasks included; re-branding, cost control and capital planning, market research, strategy development, product development, presenting at key sales accounts, advertising and marketing. I have been named on two patent applications, helping to inject innovation into a stagnant product category.
  • Tti Floor Care North America
    Senior Product Manager
    Tti Floor Care North America Jul 2010 - Feb 2013
    Charlotte, Nc, Us
    Product Manager for all Hoover upright vacuums.Launched 6 new upright platforms in 12 months which resulted in market share growth at key national retailers and increased top and bottom line revenues - a turnaround for the brand/category based on recent years.Joined TTI as part of my previous employer's (Nutek) acquisition.
  • Nutek, Llc (Acquired By Tti Floorcare Na)
    Product Manager
    Nutek, Llc (Acquired By Tti Floorcare Na) Aug 2007 - Jul 2010
    Involved from the ground up at this startup business until successful exit (acquisition). A broad role, wearing many ‘hats’ for this small team. Responsible for new product development, supply chain and pricing strategies, in addition to sales work.
  • Various Health Clubs And Gyms
    General Manager And Other Roles
    Various Health Clubs And Gyms Aug 2003 - Jun 2007
    I worked my way up to General Manager across 3 health clubs in London, England. I had up to 15 direct reports and memberships of over 6,000.

Mark Horton Education Details

  • Middlesex University
    Middlesex University
    Managment

Frequently Asked Questions about Mark Horton

What company does Mark Horton work for?

Mark Horton works for The Rack Group

What is Mark Horton's role at the current company?

Mark Horton's current role is President | Helping people feel alive through the competition, camaraderie, and personal growth offered by billiards.

What schools did Mark Horton attend?

Mark Horton attended Middlesex University.

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