Mark Horton Email and Phone Number
Known for pushing boundaries to new levels, I have delivered growth through product development and marketing at companies large and small for the last 15 years. I bring a nimble and creative 'small company' attitude, with the experiences and knowledge of working at large, publicly traded companies. I've been called; "a change agent", "unflappable", "someone I can count on for new ideas" as well as "someone with the rare ability to see 2 or 3 steps ahead, in order to solve (or avoid) problems and build strategies". I have been a leader of teams which had great success bringing consumer focused solutions to market. I have a passion for leadership; the strategic planning for a company and development of the team (and myself). I strive to be a leader worth following, who can build great teams and create clarity around a company's mission (purpose), vision and values.During my career I have enjoyed learning what life is like on 3 Continents. I've been fortunate enough to develop and market products that have been placed on the shelves of the largest retailers in the world as well as through B2B channels. Experience with communication and interaction with end consumers, retailers, businesses and municipal governments.Specialties: - Big picture, long range thinking- Brand positioning and channel strategy- Revenue growth driven by omni-channel marketing mediums- Pricing and profit maximization- Consumer focused marketing and advertising- Cross-functional team leadership and product development- Creative direction (product development, packaging, web and advertising) and sales.
The Rack Group
View- Website:
- therackgroup.com
- Employees:
- 42
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The Rack GroupKalamazoo, Mi, Us -
PresidentThe Rack Group Aug 2022 - PresentThe Rack Group consists of a number of business units and brands in the billiards industry. My role is to lead the organization and ensure our continued growth.Seybert’s Billiard Supply, Viking Cues, Whyte Carbon, and Penguin are part of The Rack Group, and this role continues my work with those brands and others as our M&A plans continue.
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Marketing Director To PresidentSeybert'S Billiard Supply Apr 2021 - PresentColdwater, Mi, Us -
General Manager To PresidentPenguin Amusements Oct 2021 - PresentShepherd, Mi, Us -
Brand ManagerWhirlpool Corporation Jan 2019 - Jul 2020Benton Harbor, Michigan, Us- Kitchen Y^Y growth of 17% prior to the COVID-19 recession.As Brand Manager for Maytag Kitchen appliances, I aided in setting a new visual brand language direction for the full product line and filled the product pipeline with 'on-brand' projects to recapture lost market share. Also led the branded launch of a new dishwasher product line, including working on the launch campaign attached. This position was eliminated during a reorganization needed in the wake of the COVID-19 induced recession. -
Brand StrategyNational Nail Oct 2016 - Dec 2017Grand Rapids, Michigan, Us- Delivered 17% revenue growth Exceeded all other annual targets during my time in role. As leader of the Camo product/brand team, I received multiple letters of recommendation from team members for bringing new systems and procedures to the company as well as marketing direction and overall leadership behavior. -
Group Manager - Corporate Product MarketingOdl, Inc Jul 2014 - Oct 2016Zeeland, Mi, Us- Secured over $3m in capital investment at this ~$200m company, all of which surpassed 10% ROI, 5% category growth and grew margin overall.Team Leader for Corporate Product Marketing - the organization's product development / management department. Lead groups of team members through the strategic planning cycle and then onto implementation including building business cases for multi-million dollar capital investments.Also, responsible for leading new product development projects and product management for 4 product portfolios. -
Senior Product ManagerCequent Consumer Products Feb 2013 - Jul 2014Plymouth, Michigan, Us- Improved top line revenue over 20%- Grew operating income (bottom line) by over 40%With Marketing, Engineering and Graphic Design personnel reporting to me, I was responsible for two brands' market positioning, strategy and growth in both the consumer and industrial market places. After the acquisition of two companies, my role was created to lead the final integration and create the go forward strategy including team leadership and product development for the newly unified division. Key first year tasks included; re-branding, cost control and capital planning, market research, strategy development, product development, presenting at key sales accounts, advertising and marketing. I have been named on two patent applications, helping to inject innovation into a stagnant product category. -
Senior Product ManagerTti Floor Care North America Jul 2010 - Feb 2013Charlotte, Nc, UsProduct Manager for all Hoover upright vacuums.Launched 6 new upright platforms in 12 months which resulted in market share growth at key national retailers and increased top and bottom line revenues - a turnaround for the brand/category based on recent years.Joined TTI as part of my previous employer's (Nutek) acquisition. -
Product ManagerNutek, Llc (Acquired By Tti Floorcare Na) Aug 2007 - Jul 2010Involved from the ground up at this startup business until successful exit (acquisition). A broad role, wearing many ‘hats’ for this small team. Responsible for new product development, supply chain and pricing strategies, in addition to sales work.
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General Manager And Other RolesVarious Health Clubs And Gyms Aug 2003 - Jun 2007I worked my way up to General Manager across 3 health clubs in London, England. I had up to 15 direct reports and memberships of over 6,000.
Mark Horton Education Details
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Middlesex UniversityManagment
Frequently Asked Questions about Mark Horton
What company does Mark Horton work for?
Mark Horton works for The Rack Group
What is Mark Horton's role at the current company?
Mark Horton's current role is President | Helping people feel alive through the competition, camaraderie, and personal growth offered by billiards.
What schools did Mark Horton attend?
Mark Horton attended Middlesex University.
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