Mark Howarth Email & Phone Number

Seattle, Washington, Us

Created scalable merchandising solutions for $1.5B beauty/grooming yearly sales initiatives in partnership with executive vice president, national merchandising managers, and market buyers.Reduced overall cost for semi-yearly promotions by 50% through revising current engineering practices and implementing the use of eco-friendly materials.Developed customer-led experience by defining and requiring customer focused design with global beauty partners including, shop installations, tester units and merchandising direction.Created and managed corporate beauty department merchandising and presentation standards between, brand, buyer, vendor and in-store visual teams.Led teams, planned, executed and streamlined processes for beauty department new store openings, remodels and closures; including 21 new store openings, 28 remodels and 3 closures.Opened first NYC Flagship store including a new beauty services concept. Determined fixture placement, merchandise and signing locations. Partnered with retailer and brand contractors to install specialty elements. Trained department leadership and floor team on latest design concept and how to leverage it to engage with and service the customer.Successfully increased merchandising fixtures functionality, employee ease of use and customer engagement through updated design and tiered, all-store roll-outs. Designed kit of build-able, on-shelf merchandising collateral and partnered with designers on signing concept and category identity to increase customer engagement of small scale brands. Increased customer ability to navigate beauty department through navigation signing redesign combining use of high contrast, recognizable brand logo layouts and current retailer aesthetics.Increased availability and employee ease of ordering commonly replaced beauty collateral through predictive vendor production, and company wide on-line ordering access.

Seattle, Washington, Us

Maintained double-digit increases by coaching 22 in-store visual teams to maintain corporate beauty standards throughout the San Diego/Mountain Region.Partnered with regional brand account executives to improve relationships and maintain consistent standards execution throughout all locations.Led corporate innovation test installation for “New Beauty” department concept to redefine the way the customer shops, ultimately putting them in control of their experience.Created volume driving and presentation improving contests to recognize team successes.

Seattle, Washington, Us

Hired, developed and managed the performance of in-store visual teams at 3 locations: Orem, UT, Littleton, CO, and Broomfield, COCoordinated, installed and removed large scale events including fashion shows and reward galas driving between $20K and $1M in sales per event.Increased department sales by an average of 18% through an aggressive approach to merchandise and visual statements that reflected local demographics.Partnered with department managers to drive item or category specific sales using creative and impactful merchandising presentations. Installed window, interior visual points and large scale trims to support corporate merchandising initiatives and calendar, tailoring presentation to individual store concept and local customer.

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Washington, Us

New York, Ny, Us