Creative Philosophy & Professional JourneyMy career as a creative director, enriched by extensive work across music, photography, and fashion, has always been driven by a profound belief in the transformative power of the human condition and experience. This unique, humanistic approach to production has not only defined my work but also resonated with icons like Quentin Tarantino. Quentin, who honored me with the role of executive producer, affectionately dubbed me "the Rainmaker" for my ability to bring visionary projects to life and connect deeply with any audience demographic.At XPERIENCE FACTORY, this core belief is woven into the fabric of every endeavor, underscoring the importance of tapping into each unique human experience to forge true connections. This philosophy, combined with my diverse background, offers a dynamic and innovative lens through which the hospitality and entertainment industries can be reimagined.I am committed to merging this perspective with my varied expertise to create memorable, meaningful experiences that resonate on a human level.

We produce and create content that embraces the user experience. Our motto since 2010: “YOU ARE THE BRAND” more relevant today than ever.

Creative Direction in Luxury HospitalityAs the Creative Director of the esteemed Fairmont Miramar Hotel in Santa Monica, I specialize in marrying innovation with strategic storytelling, fostering close collaborations with the General Manager, Ownership, and Marketing departments to translate visionary concepts into reality.Achievements & Responsibilities:Design Leadership: Spearhead the aesthetic design and branding of Soko Sushi named #1 New Sushi in LA "Eater Magazine" Source and Partner: With elite interior design team (Household UK) to redesign the Iconic Lobby Lounge, Fig Restaurant, Library, and Lloyds Barber Shop generating elevated Guest Experience and ROI.Editorial Innovation: Launched the first Fairmont Miramar Magazine, taking the helm as editor-in-chief to implement concept and theme, and photographer to weave the property's narrative into a compelling brand story. We are now in production on our 3rd Issue of the Fairmont Miramar magazine which embraces our community of Santa Monica and the Future !Strategic Collaboration: Work hand-in-hand with various sales and marketing teams for over a decade, producing high-impact property collateral and advertisements that align seamlessly with our strategic goals and brand guideline. Creative Management: Direct a team of freelance graphic designers, ensuring every piece of collateral meets our exacting standards for brand consistency and quality.

Strategic Initiative: Synergizing Music Video and Commercial ProductionObjective: Forge a collaborative production ecosystem that unites the creative energy of major record label artists with the strategic prowess of advertising agency campaigns.Key Benefits:1. Enhanced Brand-Artist Partnerships: Facilitate dynamic co-productions between labels and agencies, creating a platform for artists to amplify their visibility while offering brands the authenticity and appeal of music.2.Cost Efficiency for Labels: Leverage the production capabilities of ad agencies to produce high-quality music videos at a reduced cost, enabling labels to allocate resources more effectively.3. Deeper Brand Engagement: Brands gain the opportunity to embed themselves within the cultural narrative of music, establishing deeper, more resonant connections with audiences through integrated artist collaborations.This initiative aims to capitalize on the complementary strengths of the music and advertising industries, driving mutual growth and innovation. By aligning these creative forces, we can unlock unprecedented value for artists, brands, and consumers alike, fostering a new era of partnership in content creation.

Executive Producer at A Band ApartA Band Apart - Founded by Quentin Tarantino and Lawrence Bender Executive Producer at the iconic A Band Apart.Known by Quentin Tarantino as "the Rainmaker," my role encapsulates the art of navigating complex negotiations with a uniquely human touch, harmonizing the needs and visions of diverse stakeholders to foster consensus and propel projects to success.Key Responsibilities:Talent Acquisition and Development: Scout and nurture new directorial talent, offering a launchpad for emerging voices in filmmaking to shape the future of cinema under the mentorship of industry stalwarts.Project Creation and Production: Spearhead the development and production of projects tailored for new directorial talent in Music Video ensuring that each directors work not only aligns with A Band Apart’s standards of excellence but also paves new avenues for storytelling.Client and Talent Relations: Oversee and cultivate the relationships between our pool of extraordinary talent and our esteemed clients, ensuring a seamless, synergistic collaboration that results in groundbreaking cinematic achievements.

Position: Creative Director & Campaign Lead & Commercial DirectorCompany: C-Front, Boutique Marketing AgencyProject: Urban Marketing Campaign for Budweiser: MADE FROM HIP-HOPSOverview: As the driving creative force behind C-Front's urban marketing campaign for Budweiser, I spearheaded an initiative that not only breached conventional boundaries but also established a new benchmark for brand storytelling within the beverage industry. My role encompassed the full spectrum of campaign development, from initial concept to execution, delivering a compelling narrative that resonated deeply with our target demographics.Key Responsibilities:Concept Development: Crafted and refined innovative campaign concepts that aligned with Budweiser’s brand ethos while appealing to an urban audience, showcasing the ability to embrace and leverage cultural insights.Campaign Leadership: Directed the commercial campaign, overseeing all creative and production aspects to ensure the vision was accurately translated into a powerful advertising message. Budweiser "Made from Hip-Hops.Strategic Selling: Successfully pitched the campaign concept to Budweiser, navigating outside their traditional agencies of record to secure buy-in for a groundbreaking marketing initiative.Cross-functional Collaboration: Coordinated with marketing, production, and design teams to ensure a cohesive and integrated approach, maintaining high standards of excellence across all campaign elements.Achievements: Developed and launched a successful urban marketing campaign for Budweiser, achieving significant brand engagement and positive consumer response.Demonstrated exceptional creative leadership and strategic insight in selling a concept directly to a major brand, setting a precedent for future collaborations.

Mark Humphrey At the outset of my career, capturing the pulse of street trends for the iconic British magazine The Face, I honed my eye for the raw and the real. This early experience laid the groundwork for a dynamic journey into the heart of music and fashion. Transitioning from the streets to the spotlight, I've directed and photographed for music legends such as Wu-Tang Clan, Pharcyde, and Guru's Jazzmatazz, Snoop Dogg, Dr Dre, Tupac Shakur, etc etc... crafting visuals that resonate across genres and generations. My lens has traveled from the vibrant scenes of London and Paris to the bustling streets of New York and Los Angeles, directing and producing music videos that pulse with the beat of house and disco, and Hip-Hop to fashion editorials that capture the essence of each locale's unique style. Ive built a career on the foundation of authentic storytelling and visual innovation.