Responsible for digital marketing (including SEO, PPC, affiliates and email/CRM), analytics and CRO. Worked on the successful relaunch of the BHS site following acquisition. Relaunched the site within 8 weeks from first kick-off meeting through to go-live. Delivered a successful Q4 as part of a small team rebuilding the digital business. Responsible for Customer Care, working with a our partner Ascensos. Also worked closely with Advanced Supply Chain (3PL) on customer proposition.

Responsible for customer acquisition strategy and implementation across PPC, SEO, affiliates and display.Manage agency, network and supplier relationships as well as technical updates to marketing tags and analytics.Plan customer acquisition activity in-line with CPA targets in order to achieve ecommerce sales targets.Manage all elements of campaign reporting, web analytics and manage the use of website data within the ecommerce department to drive actionable insights.Implemented and now manage Qubit Deliver platform, delivering a programme of conversion rate optimisation tests.

Responsible for PPC, SEO and affiliate activity across international campaigns.Introduced deeper website analytics throughout the business, improving the company's use of Google Analytics and other data sources to drive decision making.Owned conversion rate optimisation project driving improvements through the checkout and website.Managed customer acquisition marketing budget in-line with CPA, ROI and margin.

Developed the online marketing strategy, utilising search, affiliates and email.Managed day-to-day optimisation of PPC campaigns through direct use of Google AdWords MMC and Editor.Worked closely with Google to execute new tests, apply best practices and increased search reach including utilising remarketing campaigns on generic categories.Implemented and managed new international paid search campaigns, focusing on key product categories.

Managed the Paid Search budget. Allocating budgets based on divisional requirements, tactical promotions and Return on Investment (ROI)Implemented new marketing campaign trials including remarketing and direct response activity on FacebookAttribution Analysis ProjectsDelivered all analysis for online marketing channels