Acts as the key Brand Strategist for both the Horizon Land and Federal Land brands from affordable/upper middle market to upscale market segmentManages both vertical and horizontal residential developments in highly urbanized cities (NCR, Cebu) and key component cities (Cavite, Marikina): Managed 5 projects – Federal Land, 6 projects – Horizon Land, The Seasons Residences - SFNBLRDCConceptualized, developed, and completed pre-work and post launch 360 Integrated Marketing Campaign efforts (branding, digital, collaterals, OOH, AVP, 3D animation and rendering, scale model, exhibits, sponsorships, launches, project milestones, corporate events, etc.)Successfully launched 4 residential projects:- Marco Polo Residences Tower 5 – Federal Land’s estate development in Cebu- Quantum Residences Towers 2 & 3 – Horizon Land’s hottest project in Pasay- Siena Towers Tower 2 in Marikina

Worked for both Muntinlupa Center for Good Governance (MCGG) and Lingkod Muntinlupa Foundation (LMF) under the supervision of the PR & Communications HeadMonitored, facilitated, and launched Yan Ang Muntinlupa (YAM) mobile App which provides fast and latest city and national government newsLaunched Muntinlupa Care Card (MCC) Plus - dubbed as the most advanced LGU card in the country

Conceptualized, developed, and produced marketing campaign for private individuals and corporations on both local and international health and safety learning courses and programs – combined B2C and B2B marketingSuccessfully completed the accreditation of the British Safety Council International Diploma in Occupational Safety and Health (BSC IDipOSH) course – first in the PhilippinesProduced marketing and sales templates and documents for internal and external clients

Acted as the Visayas-Mindanao (VisMin) Marketing Lead Officer Supervised Horizontal and Vertical Land Developments: 4 Vertical ; 2 Horizontal ProjectsSuccessfully launched 3 projects:Amaia Scapes Cabuyao – 2nd horizontal development in LagunaAmaia Steps Mandaue – 1st vertical development in Mandaue Amaia Steps Capitol Central – 1st vertical development in Bacolod and part of Ayala Land’s estateConceptualized, developed, and completed pre-work for projects for launching:Marketing collaterals for sales office, site, and sales support; OOH plan, AVP, 3D animation and rendering, and scale model.Provided post-launch marketing efforts:Open houses, event sponsorships, additional OOHs, project milestones ceremony)Spearheads PR & Publicity effortsCreated and released articles to national and regional publications, print, and online for project launches, milestones, and marketing campaignsOrganized bloggers events for project and marketing campaignParticipated in Media sponsorshipsMonitored and computed for Amaia Market Share per quarterInitiated and produced studies relevant to the company

Ayala Land's affordable housing segment

Worked directly under the supervision of the AVP for Project Management in resolving projects concerns, land issues and permitsWorked closely with various departments on summarizing and consolidating business plans and presentation materials

Prime Product : Audio-Visual Electronic Equipments - Market and Consumer Research- Products and Brands Competition Analysis- Strategic Floor Plan Arrangement