Mark Ivens Email & Phone Number

Staines-Upon-Thames

Chertsey

Formerly Sagemcom, manufacturer of consumer electronics products, managing multiple brands, some under license and some new brand launches: Sagemcom, Philips, Xerox, Agfaphoto, Redmond, Z-cam and XSories. Managing products in several market sectors: consumer, Multi-function Printers, photo, AV, SDA & telecoms with sales predominantly via retailers.

Trade marcoms to a network of IT and Office Equipment dealers. Working with Northamber MD, Sales Director, sales team and manufacturers representatives.

Reporting to General Manager, responsible for £18M sales revenue target via dealers & distributors in the UK and 7 EU marketsManaging marketing communications strategy and budgets for Unified Communications products and applicationsResponsible for preparation of Marketing Plan, including strategy and Business Plan targets as well as implementation, tracking, reporting and follow-upCompleted quarterly Reseller Forums; multiple product launches including "Rocom's most successful product launch ever"; incentives; monthly trade bulletins; at least 2 major exhibitions pa; new brochures; a range of flyers and vertical market mailers; set-up an entirely new web site and re-structured how 'marketing support' was awarded to trade customersWorked with sales team to prepare forecasts, report results and set-up counter-measuresManaged strong relationships with agencies, trade press & PR contacts

Reporting to General Manager, responsible for £20M sales revenue target via dealers & distributorsManaged sales & marketing strategy for PBX products including, VoIP, voice mail, DECT and software for CTI solutions and call managementCompleted annual business plan, documented sales strategy and marketing plan with budgets for approval by DirectorsPrepared, completed and implemented product launch campaigns, annual dealer incentive, tactical incentives, trade communication process via CRM portal, at least 2 major exhibitions pa, new product literature, etc.Achieved 110% of sales target in first complete Business Plan at PanasonicIntroduced 'New Product Launch Sign-off' processSuccessful launch of entire Panasonic KXTDA product range increasing market share3 direct reports plus working with sales team, dealers & distributors

Reporting to Sales & Marketing Director, 4 direct reportsManaging OEM customers in the UK and EuropeAccount Manager for BT and their range of Cordless Telephones - successful submission of tender proposal to secure new product development for three new models of cordless telephone - Freestyle rangeSuccessful submission of tender proposal to Vodafone to provide Maxon cellular telephones branded 'Vodafone'. The product and sales strategy went on to become Vodafone's best selling Pay As You Go model.Achieved 'Best Individual Performance of GSM Sales' within the company in 1997Handling rapidly growing sales of mobile communication products such as cellular telephones, cordless telephones and LMR/PMRImplemented annual attendance at CeBIT, HannoverClose liaison with R&D (UK & Denmark) and factories

Joined as Marketing Assistant and gained several promotions before APMManaged facsimile products, Personal WP and Keyboard products.Seconded to Dealer Sales Executive, London - over achievement of 6 month sales target Successfully launched StarWriter Personal WP into the UK. Rapid market penetration, 25% market share in 12 months plus media award for advertising effectiveness

Chartered Institute Of Marketing Diploma, Marketing

Studied Chartered Institute of Marketing Diploma two nights a week for one year

Business Studies

Business Studies with Advertising and Marketing modules.