Mark Geiger Email & Phone Number

As a co-founder and Managing Partner I'm actively managing the scaling of our agency's rapidly growing operations, finance, I.T and marketing divisions. Under my leadership and in collaboration with my business partner we recruited over 400 agents achieving $17M in Annual Premium in our first 48 months in business.

Plano, Texas

• Develop new strategies and robust business cases from market research, competitive analysis and synthesized insights. Design, propose and present pilots, gaining acceptance from stakeholders, including analysis and.
• Served as business analyst on the joint venture launch of a $10M digital coaching platform.
• Designed the number one utilized health improvement program on the Coach by Cigna app launched on Samsung products and in the Google play store with over 500K downloads and 3K-4K users daily; project won Cigna Champion.
• Led pilot for national client to leverage video email. Increased engagement by 6% and saved over $1M in performance guarantees
• Led the integration of consumer health improvement products in the Cigna/St. Joseph Hoag Health Delivery System joint venture in Orange County, CA.
• Served as a liaison and subject matter expert on our consumer engagement product lines for Cigna’s ACO Embedded Care Coordinator (ECC) Advisory Board

Plano, Texas

• Engage and coach customers using motivational interviewing and behavior change techniques to deliver total medical cost savings
• Achieved 100% of APO/Metrics.
• Analysis of customer segmentation data to identify customer wants/needs.
• Identify emerging trends & leverage existing assets to monetize trends on an alternative revenue strategies work stream.

Las Colinas, Texas

• Founder of and responsible for the development of the business from start-up. Responsible for creating business launch plan and raising capital.
• Grew the business to $1M with an average retail transaction of $600.
• Developed multiple health and wellness programs and products for retail, including pricing and bundling strategies.
• Managed P&L, daily operations, retail inventory, and equipment / facility maintenance while coaching a staff of eight.
• Wrote and released company press releases on-line and in print.
• Directed and managed free-lance development of marketing and advertising collateral, both digital and print.