Mark Geiger Email & Phone Number

As a co-founder and Managing Partner I'm actively managing the scaling of our agency's rapidly growing operations, finance, I.T and marketing divisions. Under my leadership and in collaboration with my business partner we recruited over 400 agents achieving $17M in Annual Premium in our first 48 months in business.

Plano, Texas

Develop new strategies and robust business cases from market research, competitive analysis and synthesized insights. Design, propose and present pilots, gaining acceptance from stakeholders, including analysis and research of pricing, revenue potential, market size, distribution approach, customer segmentation, competitive analysis and business and IT impacts. Identify and qualify strategic partners, create statements of work, and negotiate contracts.• Served as business analyst on the joint venture launch of a $10M digital coaching platform.• Designed the number one utilized health improvement program on the Coach by Cigna app launched on Samsung products and in the Google play store with over 500K downloads and 3K-4K users daily; project won Cigna Champion Quarterly Award.• Led pilot for national client to leverage video email. Increased engagement by 6% and saved over $1M in performance guarantees• Led the integration of consumer health improvement products in the Cigna/St. Joseph Hoag Health Delivery System joint venture in Orange County, CA.• Served as a liaison and subject matter expert on our consumer engagement product lines for Cigna’s ACO Embedded Care Coordinator (ECC) Advisory Board• Piloted and successfully implemented a new operational model to enhance Cigna’s ACO ECC’s access and experience. • Designed pilot with turnkey business case for an affordable, personalized, high quality enterprise health club network solution in response to customer value insights. Including membership, revenue and earnings opportunity.• Influenced innovations in a highly matrixed and cross functional team including enterprise wide adoption of the 1st crowd sourcing platform innovation tool as the Co-Lead of a Virtual colleague resource group (CRG).• Identified, sourced, and negotiated statements of work and contracts with strategic partners for the roll out of a national diabetes prevention program.

Plano, Texas

Engage and coach customers using motivational interviewing and behavior change techniques to deliver total medical cost savings• Achieved 100% of APO/Metrics.• Analysis of customer segmentation data to identify customer wants/needs. • Identify emerging trends & leverage existing assets to monetize trends on an alternative revenue strategies work stream.

Las Colinas, Texas

Founder of and responsible for the development of the business from start-up. Responsible for creating business launch plan and raising capital. • Grew the business to $1M with an average retail transaction of $600. • Developed multiple health and wellness programs and products for retail, including pricing and bundling strategies. • Managed P&L, daily operations, retail inventory, and equipment / facility maintenance while coaching a staff of eight. • Wrote and released company press releases on-line and in print. • Directed and managed free-lance development of marketing and advertising collateral, both digital and print. • Wrote website copy, managed content and email campaigns. Published weekly blogs as part of social media strategy. • Managed vendor relationships and contracts.• Built and managed external relationships with team of attorneys, accountants, bankers. • Sold corporate wellness programs as healthcare cost containment strategies at the CXO Level.• Sold and provided client and account management for regional and national companies including Fruit of the Earth, JPI, New World Broadcast, Barnsco Inc.• Designed training materials and trained staff on standard operating procedures and administration processes.• Organized and sponsored local health fairs including community speaking engagements.• Built and maintained relationships with industry specific media organizations.• Published as a regular, expert, writer and contributor for local newspapers, featured in the Dallas Morning News.