Mark Milton Email & Phone Number

San Jose, Ca, Us

San Jose, Ca, Us

High Touch Operations Manager, Bell

San Jose, Ca, Us

CISCO Sept 2013 – PresentCorporate Events Program Manager, MarketingCisco Connect Events:• Plan, lead and execute Cisco Canada’s largest end-user conference - Cisco Connect Toronto. • Plan, lead and execute a 7-city tour - Cisco Connect Canada Tour.• Conduct research and make recommendations; continue to evolve and grow events.• Propose new and creative ideas to improve event planning and implementation process.• Serve as liaison with key stakeholders, vendors on event-related matters.

Walldorf, Bw, De

SAP Jan 2009 – currentProgram Manager, Global Event Marketing (contract)Project Management:• SAPPHIRE NOW - facilitated the creation of a substantial on-site guide for attendees; cost reduction objectives, includes reducing overall document size by 5%.• SAP Cloud Solutions – developed a master sheet for cloud computing events enabling at-a-glance viewing for sales teams.• Business ByDesign branding – revisions to exhibit materials for consistency with business unit and corporate brand guidelines. Increased productivity with one-stop-shop for all exhibit material requests.Trade Shows & Conferences: • INC 500 – created customer-inviting environment with state-of-the-art demonstrations; reduced year-over-year costs by 10%.• SAP Business Objects User Conference - Managed conference for ~100 attendees: choosing venue, keynote speaker, invitation process, attending events, post-event ROI measurement, resulting in increased pipeline revenue.• ByD Partner Summit – managed all elements of partner meeting; increased space while reducing overall costs by $10,000.Customer Events: • SAPPHIRE NOW – provided hospitality events for Cloud Solutions sales team.• POE Denver – managed hospitality event for 55 top tier Business ByDesign partners.

Ca

NORTEL Program Manager, Marketing Events (Jan 2003 – Jan 2009)• Event marketing strategies; alignment of customer message with corporate strategy; adhered to brand governance.• Investor Relations; hosted media, press and analysts events.• Key partner activities designed to penetrate and grow target markets. Demonstrated value proposition to customers, prospects, partners, press and analysts with product demo’s, briefings and seminars.• Vendor RFP’s; established cost saving guidelines and introduced vendor performance metrics.• Managed 80% of all assigned North American tradeshows under budget resulting in a cost savings of $50,000 to $150,000 to the annual overall budget. Tracked and measured effectiveness of marketing spend and ROI.• Developed prospectus, sponsorship package for partner program; sponsorship sales exceeded revenue target by 340%. • Initiated an aggressive marketing campaign, which led to energetic show floor “buzz”. Resulted in a 57% increase in sales leads, numerous post event publications and news articles.• Orchestrated the creation of on-line customer fulfillment program resulting in the immediate fulfillment of requested collateral.

Pmp

Business Administration

Business Administration And Management, General