Provide independent consulting services for commercial operations needs of biopharma, communication agencies and healthcare technology companies. Provide extensive insights, next gen analytics and strategy consulting experience both in-house and external in the areas of pharma strategy and commercial analytics. Assignments include but not limited to analytics & insights, sales operations, marketing and sales analytics, primary and secondary market research, advanced analytics, forecasting, competitive intelligence and technology departments.

Solutions-based expert, internally and externally, applying consultative problem-solving skills to Biopharma and Medtech customers in the area of commercial effectiveness. Develop and deliver insightful, value-added solutions that address complex client needs. Proactively continue to strengthen subject matter expertise of the commercial effectiveness practice by providing next gen commercial solutions through engagements and thought leadership.

Develop and lead Guidehouse’s India-based Life Sciences strategy consulting apart from business development/revenue generation globally around products centering on data analytics including clinical data products. Full ownership of new product development that involves extracting clinical trial data, medical publications, therapeutic area level treatment guidelines, extraction of global medical conference abstracts, NIH Grants, etc. New product development efforts also centered on creating unique offering around Competitive Intelligence monitoring and subscription based revenue generation and margin improvement. Lead the Data and Analytics Practice as the resident SME in the Life Science practice. Deep expertise in measurement of “scientific share of voice” with proven experience in medical data acquisition and automation. Based both in India and the US, across different cultures, time and business environment, lead Guidehouse's efforts to expand their consulting capabilities in the US while building a solid life science consulting capability/footprint at Guidehouse's existing India location. This lead to an increased revenue and tremendous margin improvement Involved in projects around developing launch excellence infrastructure and integration, sales force optimization, exploring, planning and designing “digital ecosystems” etc.

Lead the development and execution of strategic initiatives in all program areas of Publics Health Solutions. Develop and implement the organization’s strategy internally and externally so that all employees and partners understand the strategic direction and how it carries out the company’s overall goals. Inspire commitment to clear strategic plans driving immediate change while leading decision making that sustains organizational change and improves organizational effectiveness. Balance strategy formulation and execution exercising influence at all levels of the organization. Lead the implementation of the vision process, promoting organizational values and commitment to development of employees as leaders throughout the corporation. Development of strategy centered around:1. Go to market strategy 2. Partnership and M&A strategy development 3. New product development and positioning 4. Marketing and communication strategy and 5. Business planning..

Member of the Executive Leadership Team (ELT) with global top-line revenue targets, and EBIT targets overseeing company strategy, marketing, business development and new product development.

Complete responsibility to design and develop custom pharmaceutical solutions in areas relating to commercial strategy, marketing, business intelligence solutions, sales and Managed Care analytics, forecasting, incentive compensation, data storage/warehousing, custom performance measurements, coordination of planning Multi-channel marketing operations and other pharmaceutical solutions to enable manufacturers to leverage multi-channel capabilities of Publicis Touchpoint Solutions. Responsible for providing commercial strategic planning and direction to the Business Development groups as well.

Member of the Executive Committee (EC) overseeing Technology, Sales and Marketing Analytics, Sales Operations for all pharmaceutical companies engaging the services of Publicis Touchpoint Solutions. Complete responsibility to design and develop custom pharmaceutical solutions in areas relating to data storage/warehousing, marketing, sales and Managed Care analytics, incentive compensation and custom performance measurements and other pharmaceutical solutions to enable manufacturers to leverage multi-channel capabilities of Touchpoint.. Responsible for providing commercial strategic planning and direction to the Business Development groups as well.

Retained 100% by Medmeme Inc, New York as the Head of Analytics, Marketing and Product Development. Assignment includes developing analytics to strengthen the company’s offerings. Responsible for development of products based on Medmeme’s data assets and creating business/marketing plans for them. This includes developing predictive analytical techniques for selection of Key Opinion Leaders, selection of Clinical Trial sites and Centers of Excellence for therapeutic thought leadership. Assignment also includes strengthening the platforms of existing products and appropriately positioning it with pharmaceutical customers.

Member of the Executive Leadership Team (ELT) reporting to the President of Wolters Kluwer Pharma Solutions. Responsible for all offshore work of company’s data operations. Complete responsibility to design and develop custom pharmaceutical solutions in areas relating to data storage/warehousing, marketing, sales and Managed Care analytics, incentive compensation and custom performance measurements for pharmaceutical solutions. Responsible for providing commercial strategic planning and direction to the ELT, Therapy Areas, Sales Management, Marketing and Business Development. Responsible for developing a global data solution for Wolters Kluwer Pharma Solutions Unit. Extensive international network creation, development of term sheet for data partnerships, business partnership and sales strategy development. Countries include Germany, France, UK, India, China, Mexico, Italy and Australia .

Marketing Research & Business Intelligence, Forecasting, Business Analytics and Sales Operations)Member of the Executive Leadership Team (ELT) reporting to the President of Organon, USA. Responsible for providing commercial strategic planning and direction to the ELT, Therapy Areas, Sales Management and Business Development. Primary Marketing Research and Business Intelligence, Sales Operations, Forecasting and Business Analysis departments reported directly to this position. Provide selected information and direction on the US to the Global Venture Teams and Global Business Development and various analyses of market drivers for current and future products.• Totally re-structured all aspects of performance metrics and instituted a new Performance Measurement Strategy by implementing 3rd generation sales, marketing and managed markets reporting suites.• Developed a web-based Contact Management System for Account Managers in Managed Markets• Developed and designed a new Forecasting Platform for all promoted and pipeline products• Analyzed and provided strategic direction to numerous business development projects at various stages of development supporting with primary and secondary marketing research.• Structured and staffed a top class strategy group consisting of Forecasters and Asset Valuation specialists, Business Analysts, Market Researchers and Sales Operations specialists.• Developed resource optimization solution for a new product leveraging primary research, patient-level data and other secondary sources

Responsibility for fact-based recommendations in the promotion, sales force sizing/deployment, incentives, physician/ institutional selling areas, field force automation and Oncology Operations as well as authoring of statistical studies for marketing and sales management. The ability to effectively “sell” analytically based opinions to key decision-makers is an important component. Depts managed included Resource Optimization & Targeting, Field Incentive Compensation & Performance Metrics, Forecasting, Call Planning and Alignments, Decision Analytics, Management Science, Field Force Automation and Data Management/Integrity with an annual budget of over $100 million.• Instituted the Incentive Compensation Governance Board to develop and plan the next generationIncentive compensation plan for 2004 and beyond• Streamlined Forecasting models for 19 promoted compounds and about 40 more in the pipeline.• Institutionalized key metrics with the introduction of Weekly & Monthly Trending Reports, Target Quality Reports (TQRs), Patient Switch Dashboards and other launch weekly tracking reports.• Was responsible for the development of Early Warning Systems (EWS) with monthly delivery of predictive tools to Regional Sales Directors and above.• For the first time at Sanofi Aventis set up an Advanced Analytics group for predictive analysis and longitudinal analytics.• Orchestrate the roll out of a Field Force Automation (FFA) system to over 5000+ field force.• Piloted for 4Q 2004 the iCall™ Call Planning system (synchronized selling) for real time call planning and target feedback.• Designed and help develop weAlign™ – an alignment tool for real time alignment changes.• Extensively used longitudinal patient data for targeting and call planning.• Responsible for all aspects of contract negotiations, planning and institutionalizing of 250-person CSO• Managed a 90+ staffed best in class Analytics and Sales Operations Group• Managed a annual budget of over $100 million

Executive Director, Sales AnalyticsManage over 30 staff members. Responsible for standard, ad hoc, and prospective analysis of sub national data for Primary Care, Oncology, Institutional, and Endocrine and Ophthalmology business units as well as providing analytical support to six regional business units. Other responsibilities included portfolio optimization and resource allocation for all of Pharmacia. Extensive interaction with Brand Teams, Marketing Research, Sales Management, and IT Departments. Designed and developed the first “one-stop-shop” analytic support group for regional sales leadership• Coordinated the development and design of an “Early Warning System” by utilizing superior capabilities, tools and identifying levers that could be capitalized• Developed internal capabilities for portfolio resource optimization across Pharmacia• Created “next generation” Managed Care Analytics group• Drive knowledge and sales/marketing “science” into business• Coordinated efforts to design and develop Sales Reporting Systems for 5000 sales personnel.• Developed leadership talent and organized for success.

Director, Marketing Research and Business Intelligence, Oncology and VirologyManage a group of Market Researchers supporting knowledge-based decision-making of the Oncology and Virology Marketing and Sales Departments. Responsible for all aspects of primary and secondary marketing research to support the generation and implementation of marketing and sales strategies. Responsibilities include designing and development of data sources and reports for the Oncology and Virology Divisions. market/sales analysis, including all primary market research, database marketing, customer targeting, incentive plan design, alignments, forecasting, and Competitive Intelligence and Marketing Programs. ROI measurements formed part of core responsibilities. • Spearheaded a Company-wide initiative on Patient-based and Rx-based forecasting systems for the HIV, Oncology, CV, Diabetes and CNS therapeutic areas. These systems became the basis for all forecasting tracking by the Marketing and Finance Depts. at BMS.• Initiated the first ever HIV Patient Audit to complement existing Scott Levin and ISIS audits. Also helped develop the methodology for projecting data to universe. This audit provided the basis for all marketing planning and clinical trial activities.• Initiated one of the first electronic launch tracking systems in the Company. The system provided avenues to track all aspects of launch metrics including awareness, trail, usage and repeat.• Lead the HIV Sales and Marketing Research Team in the BMS – Dupont merger. Was instrumental in all aspects of sales force design and Market Research Dept staffing.• Was responsible for developing the Company’s first “true” CRM solution for the HIV franchise. This included the development of a web-based physician attendance/program tracking system with embedded ROI calculation and reporting systems.

Responsible for all aspects of Sales Operations and analytics for Novartis’s North central region. Other responsibilities include devising methods for analyzing promotional ROI, product positioning, selling responsiveness, target selection, and incentive strategy. Responsible for identifying growth areas/potential by segments and recommending solutions for promoted portfolio. Responsibilities include all analytical information-systems and financial management support to the General Manager and regional office. Creation and monitoring of annual budgets by Cost Units is part of the core responsibility. Additional responsibilities also included coordination and overseeing of the NovaQuest field force for the region.