Mark Jarvis Dip Idm, M Idm Email & Phone Number

Basingstoke, England, United Kingdom

A leading role in the P&L commercial marketing team managing existing trading channels and leading an innovation approach to develop and deliver new opportunities to drive commercial and customer growth across new business and renewals.

Basingstoke, England, United Kingdom

A key role within the Insurance Broker Marketing Team, responsible for driving commercial performance by using expert knowledge of performance levers, identifying areas for optimisation and implementing change.Worked collaboratively with senior stakeholders from across the business to develop a pipeline of initiatives based on actionable customer and business performance insight to drive performance improvements across all customer contact renewal channels.Responsible for optimising the digital renewal journey and introducing new activity to maximise customer lifetime value whilst delivering best in class customer outcomes.

Bournemouth, England, United Kingdom

Responsible for driving the commercial performance of this business critical channel, delivering significant new business customers, income and retention in order to drive sustainable and profitable growth.A highly commercial role working in collaboration with Head of Digital and Commercial Lead as well as cross functional teams spanning Sales and Service, Pricing, Underwriting, IT to develop and execute coherent plans and initiatives that optimised trading performance and exceeded business commercial priorities and objectives.

Bournemouth, England, United Kingdom

Responsible for leading the identification, development and communication of new product / customer value propositions to help the Ageas and Rias general insurance products standout in the market.Key role in developing a roadmap of new and enhanced propositions and offers tailored to the needs of specific target markets, customer segments and channels to support the achievement of business targets.Encompassing complex cross functional project delivery building and leading virtual teams across the business.

Bournemouth, England, United Kingdom

Responsible for the delivery of an insight driven cross-sales strategy to increase multi-product density and LTV of the existing home and car insurance customer base.Achieved strong commercial performance, exceeding overall cross sale budgeted sales targets by 125% in 2016.

Bournemouth, England, United Kingdom

Responsible for the expansion of the Rias brand via the creation of a multi-channel brand response acquisition strategy, incorporating robust test and learn programmes spanning improved targeting, profiling and segmentation to optimise campaign performance and inform future strategy. Delivered annual digital and offline new business acquisition marketing campaigns to meet each months sales targets for home and car insurance products.Launched new propositions (multi year fixed price proposition) to revitalise the brand and maximise penetration of the over 50s market - used insights to overcome key challenges and constructively influence key internal stakeholders. Implemented multiple integrated marketing campaigns proactively identifying new cost-effective marketing opportunities to achieve strong commercial growth. Budgeted sales targets exceeded by 130% during 2015.Led the exploration into new media to evolve the acquisition strategy. Delivered the brands first ‘hot housing’ initiative to amplify the effect of brand TV investment, simultaneously increasing brand reach and market share. Also, led the brands first prospecting and retargeting display strategy driving an uplift in performance.Drove sustainable competitive advantage and cost effective customer acquisition through the development of new digital and offline creative executions.Responsible for developing annual media plans, budget submissions, quarterly re-forecasts and month ahead call centre forecasts.Provided line management support and professional development for one marketing executive.

Bournemouth, United Kingdom

Assumed the responsibility for overseeing Castle Covers’ new customer acquisition marketing activity with the aim of growing the overall retail business and further enhancing its reputation as the fastest growing provider of over 50s insurance.Responsible for the brands overarching marketing campaign activity to meet monthly new business sales targets, utilising the full marketing mix within agreed budgeted costs.Planned and developed annual and quarterly digital and offline marketing activity plans, budgets and test and learn programmes, driving the acquisition of new home and car insurance customers, within a budget of £5.5m.Responsible for the quarterly reforesting of plans, re-allocating budget according to changes in media performance and competitor activity. Monthly forecasts delivered within a 10% accuracy enhancing the planning and allocation of inbound call centre resource.Assisted in the rebranding and repositioning of the brand, developing a compelling new value proposition (‘best price first time’) aligned to brand values and key customer segment needs.Worked collaboratively with agency partners to develop new digital and offline creative executions, derived from key customer insights, to motivate prospects, meet brand objectives and marketing regulatory standards.Continuously created more effective marketing strategies to drive sustainable competitive advantage by developing and testing new campaigns utilising profiling, segmentation and statistical modelling techniques.Responsible for the professional development of 3 marketing executives providing recognition and support to create a highly engaged and motivated team.

Bournemouth, United Kingdom

Assisted in shaping the strategic approach and tactical delivery of customer retention, cross-sale and up-sale campaigns using customer insight and data driven activity to positively influence the retention, product density and LTV of over 1 million home and car insurance customers within an annual budget of over £1.5m.Applied expert knowledge of propensity models, value segmentation techniques, customer journey mapping and robust statistical testing measures to improve marketing productivity and inform future customer marketing strategies. Key successes:Delivered a highly personalised customer contact and retention strategy implementing a value segmentation model and a number of new touch points to drive customer value and engagement. Positively influenced retention by 1.5%.Developed a number of compelling incentive programmes to positively influence the retention behaviours of high risk / value customer cohorts at critical points in the renewal cycle. Initiatives positively influenced retention by up to 1%.Identified an opportunity to capitalise on high customer advocacy levels to re-launch the brands ‘recommend a friend’ program. An enhanced customer journey and compelling offer delivered an impressive 1:4 ROI.Delivered highly targeted, trigger based retention marketing strategies to the outbound customer telemarketing channel retaining an additional 10,000 customers p.a.Supported the campaign planning and execution of new product launches (Dignity funeral plan and Over 50s life plan). Created robust test programs focussed on improving marketing effectiveness through targeting, personalisation, contact strategy and incentive approaches. Test programmes contributed to over 50s life plan delivering year on year growth.Delivered an innovative data capture initiative to enhance marketable customers within the customer database for future cross-sale and up-sale campaigning.

Bournemouth, United Kingdom

A high profile role, working collaboratively between marketing and sales operations, to develop and execute targeted, data and insight driven marketing test campaigns that supported the business strategy to improve customer retention, product density and LTV.Pivotal role in successfully building an outbound customer telemarketing capability to successfully execute test plans within an annual budget of £1m.Managed campaign plans, briefed and delivered campaigns, set performance targets and monitored and analysed results to drive optimum performance and adherence to regulatory requirements. Applied an excellent working knowledge of statistical testing, campaign analysis and evaluation, utilising payback projections and LTV analysis, to implement change and provide recommendations to the business according to each tests full roll-out potential.Successful tests, including proactive retention dialling and up-sell strategies, rolled out to the business producing a significant ROI.Test operation nominated for Contact Centre Team of the Year in recognition of innovative practices and exceptional commercial results (Call Centre Focus European Call Centre Awards 2008).

Bournemouth, United Kingdom

Recruited, coached and led teams of 10 sales consultants, driving exceptional sales performance levels and behaviours within a highly competitive and regulated inbound and outbound call centre environment.Utilised expert call centre knowledge to ensure targets set out in the operational plan were delivered in a compliant manner, whilst controlling resources and costs to deliver optimum profitability and efficiency. Exceeded all commercial sales targets for 12+ consecutive months (2005).Continually drove performance improvements through motivational coaching, performance reviews as well as developing a range of reward and recognition initiatives. Named sales team manager of the year (July 2006) in recognition for exceptional commercial performance.Deputised as Call Centre Manager. Responsible for overseeing the overall sales operation of 100+ staff, ensuring KPI’s, operational efficiencies and compliance quality standards were met.Proven track record in coaching and developing leadership qualities across the team and wider department to support ongoing talent and career progression. Successfully mentored a number of the team to progress to more senior roles within the organisation.

Post Graduate Diploma, Direct And Digital Marketing, Credit

Short Course, Developing Compelling Customer Value Propositions, Pass

Short Course, Digital Marketing, Pass

3 A-Levels, Computing (B), Mathematics (C) & Business Studies (D)

8 Gcse'S (Grades B - C)