Mark Ley Email & Phone Number

Oceanside, Ca, Us

Toronto, Ontario, Ca

For guests seeking pure wanderlust in an unspoiled world of biodiversity, Four Seasons Resort Peninsula Papagayo is the gateway to adventures of a lifetime and a portal for reconnecting with loved ones. It has the genuine warmth of Pura Vida and is the country’s most exclusive destination.Leading a dynamic Sales, Marketing, Public Relations, Revenue Management and Reservations teams.Current projects: - Shifting business mix and increasing luxury leisure stays- Growing residential occupancy and revenues with ultra high net worth accommodations- Driving creative storytelling to expand seasonal stays - Evolving digital strategies to drive direct bookings through existing and new channels. - Driving growth in exposure with the aim of shifting perception as just another “bucket list” destination- Developing strategies for increased repeat stays and reputation as a preferred travel destination worldwide.- Growing employee engagement and development

For most of my life I have held a camera in my hands. I've toured with bands, explored forgotten communities, captured my passions around the ocean and chased the concept of wanderlust through travel. Most recently I picked up paint (no brush) and have begun to capture the lost relics of ocean inspired adventures through a modern take on gyotaku. Capturing the shapes, figures and stories of surfing, diving and the beach with colorful nods to the worlds we play in. www.markkley.com

Big Sur, California, Us

Oversaw sales & marketing for Alila Ventana, and drove strategic marketing for the collection of California properties, working closely with property leaders to grow awareness for the Alila’s of California sub brand globally.Achievements- Developed and deployed consistent integrated marketing campaigns- Grew brand recognition and reputation- Aligned resources where appropriate for increased reach and impact- Developed creative programming, partnerships and storylines for expanded reach and impact

Big Sur, California, Us

When you reach the edge of the continent, where the sky, the sea, the mountains and the redwoods all converge, you find a place of unmatched beauty and tranquility. You feel the pull that has drawn artists and thinkers for centuries. And you're enveloped by the same inspiration to discover, (dis)connect and create.Achievements- Developed dynamic programming which drives exposure and guest feedback.- Deployed "Always On" digital marketing strategies across diverse channels. Focused on unlocking new guests and new markets. - Cultivated interesting partnerships that add value to the guest experience and access to the inaccessible.- Implemented and evolving booking standards and guidelines for a more cohesive group balance.- Built a dynamic and efficient sales and marketing team. - Diversified segmentation and business mix for maximum revenue generation and stability. - Crafted diverse storylines which help to define the property against a highly competitive selection of luxury hotels.

Kailua-Kona, Hawaii, Us

Lead Four Seasons Resort Hualalai, the only Forbes Five-Star and AAA Five-Diamond Resort on the Island of Hawaii, through a resort-wide renovation of accommodations and amenities. The $120 million dollar enhancement program updated almost every aspect of the Resort, further enhancing the guest experience while maintaining the distinct, authentic character of the Resort.Four Seasons Resort Hualalai is the only Five-Star Resort on Hawaii Island and has received the top rating for the past thirteen years. Hawaii Island is nature's quintessential outdoor paradise, blending fine white sand, dazzling turquoise oceanfront, and dramatic black-lava landscapes. Set on Hawaii Island’s exclusive Kona-Kohala Coast, this showpiece oceanfront luxury resort at Hualalai captures the essence of Hawaiian design, culture, and tradition. Lead a dynamic Sales, Marketing, Public Relations, Revenue Management, Reservations, Catering and Events team.Recent Successes:- Developed and promoted “Only at Hualalai” Experiences for increased exposure and ancillary spend growth.- Lead Sales and Marketing through a resort-wide multi-million dollar renovation- Exceeded Group budget in 2018/2019/2021 and exceeded budgeted ADR goals.- Implemented successful “Always On” Social/Display/Digital Marketing Campaigns.- Recognized by Forbes as one of the top 30 resorts to follow on Instagram (#11)- Launched “Bring Hualalai Home” Social Promotions to stay connected during closure- Branded and Launched Golf Academy at Hualalai- Implemented and lead “All in Challenge” Campaign which raised $1M and was recognized in the top 10 of successful campaigns on the channel. - Successfully led teams through a series of crises and recoveries

Golf is played all over the world. Consistently loved and embodied by an incredible depth of loyal fans and followers of the game. The competition, the drama, the frustration, the nerves, that indescribable feeling of crunching a tee shot right down the middle. BICC loves everything that golf has to offer and I worked to bring that passion to the games most avid players visiting Hawaii. I developed and implemented a re-branding and re-positioning of one of Hawaii's best kept secrets, while successfully growing overall membership. - Implemented social and display Marketing campaigns- Developed brand guidelines, built new website and social channels- Developed new collateral and marketing assets- Coordinated logo design and concept development- Designed an enhanced member experience, focused on community play and exciting activities- Coordinated retail enhancements in shop and product- Developed and implemented partner program for increased exposure and engagement.

St. Helena, Ca, Us

Adopted the Las Alcobas slogan of "Refining the art of hospitality." and adapted it to a successful sales and marketing strategy. I was primarily responsible for educating professional meeting planners and travel agents on a new luxury resort product and concept in Napa Valley. This required me to build trust in the property, and brand, with an end result of those organizations and individuals booking Las Alcobas Napa Valley. I developed pre-opening & year one group sales and marketing plans. I successfully sold the property through creative storytelling and grass roots hustle which was targeted at a database of over 5000 meeting planners, executive administrators, travel agents and third party planners that I cultivated for the property.

Calistoga, Us

Solage holds a special place in my soul. I first stepped foot on the dirt lot in 2007 as part of a pre-opening team and returned again in 2012 to help the team grow into new markets with new offerings. Successful both times, I was responsible for selling a unique luxury product, in a leading international destination. I sold to to meeting planners, executive administrators, third party planners and discerning travelers. Any and all who enjoyed the details that came with a luxury experience and the style/character that came with a more social atmosphere. I brought a proven history of sales success through consistently exceeding goals and innovative ideas to the table. I focused my energy on telling a different story in Napa Valley. One of boisterous evenings, adventurous activities, lounge filled days and wildly unique wine experiences that were not for the faint of heart or palette.

Kley Creative is a sales and marketing consulting firm focused on providing targeted business development, on a contract basis. Additionally, Kley Creative provides marketing support through content generation and promotion. I work with small to medium sized businesses, helping each to create and manage content for digital marketing strategies or provide core business development support. I help businesses find the story within their company and share it with their customers for increased engagement, exposure and leads.Clients Included:Solage CalistogaMaderas Golf ClubElite MeetingsCopper Blue CreativeLAW RecordsPepperState FarmSynergy Learning SystemsAaron Chang PhotographyThe Suite Project

Santa Barbara, Ca, Us

As the Director of Marketing, I focused on developing and implementing a community based marketing strategy that focused on creating and sharing educational content with a core group of 75,000 meeting planners. Facebook, Twitter, LinkedIn, YouTube, a company Blog and email marketing platforms were created and optimized for fan growth and lead development.

Responsible for selling the resort to group and leisure clients, ultimately achieving budgeted revenues for the year. Re-built the group/leisure client databases and implemented email marketing strategies alongside targeted PPC campaigns and SEO optimization for increased leads. Developed electronic and traditional marketing programs to re-introduce the resort and it’s amenities. Additionally I managed the group sales and catering teams, while setting individual goals, annual budgets and managing a personal sales goal.

Calistoga, Us

Responsible for educating meeting planners, executive administrators and third party planners on a brand new product and building their trust in the property and brand with an end result of those organizations holding meetings at conferences at Solage. Helped lead Solage to the most successful property opening to date for Auberge Resorts and exceeded annual budget by 30%. Worked with department heads and executive team to develop meeting packages that showcased the property and brought additional guaranteed revenue to departments while groups stayed at Solage.

Kohala Coast, Hawaii, Us

Santa Cruz, California, Us