Mark Kawar Email & Phone Number

A company's needs change when it grows from small to midsized. Things like business plans, budgets, vendor management, hiring processes, and company policies all need to rise to the next level for a growing company to continue to operate efficiently. I've solved these problems in my past fulltime roles, so I founded Up One Rung to bring that experience to a broader audience. If you've grown but it feels like you're still operating like a smaller company, let's talk: Mark@UpOneRung.com.

Washington, D.C., Us

- Ran a department of 30 people, including three directors and 10 engineers. - Led the operational side of the carve-out of GovExec from Atlantic Media, setting up multiple new functions (which had previously been handled by Atlantic) for the first time, including IT, cybersecurity, and facilities management. - Led the technical and operational integration of 14 acquired companies over three years, including City & State New York, Public Sector 360, and Forecast International. Found millions of dollars in cost savings and synergies by consolidating tech platforms and vendor contracts. - Led the continuous consolidation and modernization of the company’s tech stack, especially in the areas of hosting, cybersecurity, and digital advertising. - Launched Virtuoso, a homegrown virtual events platform. It has run 500 events and counting.

Washington, Dc, Us

- Saved over $1mm by keeping company expenses below budget. Tactics included renegotiating contracts, tightening policies, rationalizing compensation, and analyzing ROI on new spending. - Reorganized the sales team to create defined goals and territories and generate visibility into sales performance - past and future. Rolled out a new sales plan to align compensation with performance. - Created the company’s first comprehensive annual revenue and expense budgets through a collaborative process that met growth and margin goals and aligned with the strategic plan.- Managed a team of 13 across three countries (U.S., Spain, Philippines). Managed the company’s finance, accounting, business operations, and facilities.

Washington, Dc, Us

- Rolled out Adobe Analytics and Tealium to the one-third of usnews.com that hadn't been using it, creating a unified view of the company’s analytics for the first time. - Created the company’s first set of unified KPI tracking dashboards for the C-suite, which include financial, advertising performance, and web traffic metrics. - Used search data tools such as Search Console and SearchMetrics – as well as Adobe Analytics – to improve the site’s search visibility and increase traffic from organic search.- Provided business units with insights to support their product launches and road maps, using competitive research, audience surveys, and other first- and third-party data.

New York, Ny, Us

- Ran tracking and accountability processes to ensure that department goals/KPIs aligned with business strategy. Produced revenue and audience dashboards and other reports for the C-suite.- Implemented an email and web testing program that improved email subscription conversion by over 15% and web subscription conversion by 20% in its first year through constant testing (qualitative and quantitative) and product iteration. - Used data science to increase subscription conversion by 30% through better recommendations.- Increased the targetable ad inventory by 10% by creating a third-party data acquisition program.

New York, Ny, Us

- Launched Gannett’s local ecommerce group. Collected 2 million email addresses and drove $10mm in revenue in the first year. Used merchant focus groups, survey research, and competitive landscape evaluation to guide the strategy for Gannett’s local marketing services group.- Supported a company-wide strategic transformation process by writing strategic plans, building financial models, evaluating acquisition targets and assessing the industry landscape.- Created a new $25 million revenue stream by turning a liability into an asset. I bundled newspaper archives digitization with archives licensing and got Gannett’s newspaper archives digitized for free while increasing licensing revenue by 250% by bundling all licensing channels with one partner.- Financial modeling, competitive research, and due diligence for M&A, including a $100mm+ deal.

New York, Ny, Us

New York, Ny, Us

Washington, Dc, Us

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