Mark Laity

Mark Laity Email and Phone Number

Director at The StratCom Academy @ The StratCom Academy
Mark Laity's Location
United Kingdom, United Kingdom
Mark Laity's Contact Details

Mark Laity personal email

About Mark Laity

Mark Laity has been involved with the media & Strategic Communication (StratCom) for over four decades, first as a journalist, mostly with the BBC, then in a variety of posts as a spokesman & senior manager for NATO. His experience covers all levels, from the political & strategic, to the frontlines of operations. Within NATO he was a leading driver for the development of StratCom within the Alliance, nicknamed ‘Mr StratCom’.Upon retirement from NATO in January 2021 he co-founded the StratCom Academy, providing training, education and consultancy services within the security area.Until December 2020 he was the first Director of the Communications Division at SHAPE, and was largely responsible for the creation of the division that, along with the new military policy of which he was a primary author, represented a step change in the military handling of StratCom.From 2007 until 2017, he was the Chief StratCom at SHAPE, the first postholder, created in response to the growing importance of StratCom in military operations. His office led in the creation of SHAPE's first StratCom directive, military training in StratCom, as well as NATO military policy and oversaw their implementation.The StratCom post followed nine months in Afghanistan in 2006-7 as the NATO Spokesman in Kabul & Media Adviser to the ISAF Commander, for which he was awarded NATO’s Meritorious Service Medal. Two other tours followed. Prior to this he was the first civilian Chief of Public Information at SHAPE and before that the Special Adviser to the Secretary General of NATO, Lord Robertson, & NATO’s Deputy Spokesman.He joined NATO after 22 years in journalism, mostly in the BBC as an editor, producer & reporter. This included, from 1989, 11 years as a BBC Defence Correspondent, reporting from the frontlines of most major conflicts of the nineties.As an internationally recognised expert on StratCom he is a popular speaker, mentor and advocate of the role of StratCom, and has taught and spoken to audiences and at courses all over the world.He has BA(Hons) & MA degrees from the University of York and in 2020, in recognition of his work in journalism & StratCom, the university awarded him an Honorary Doctorate (DUniv).He is an Associate Fellow at the King’s Centre for Strategic Communications, a Visiting Fellow in Defence and Security at Cranfield University and a Senior Research Fellow at the Centre for Army Leadership. He is also a British Army reservist, working in the field of Strategic Communications.

Mark Laity's Current Company Details
The StratCom Academy

The Stratcom Academy

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Director at The StratCom Academy
Mark Laity Work Experience Details
  • The Stratcom Academy
    Senior Director
    The Stratcom Academy Feb 2021 - Present
    United Kingdom
    I am the joint founder of the StratCom Academy, a 2021 start-up. We provide training, education, mentoring, and consultancy on all aspects of Strategic Communication, especially in the security sector, whether as a complete package or in partnership with others. We are still a young company but are already providing to a wide range of countries and organisation the fruits of decades of experience at all levels and elements of Strategic Commucation. With our team of associates we offer a range of NATO-accredited courses, as well as packages tailored to customer needs, as well as individual presentations and advisory services.
  • Ukrainian Pr Army
    Advisor
    Ukrainian Pr Army Sep 2022 - Present
    Kyiv, Ukraine
    The PR Army is a dedicated group of communication professionals who self-mobilised to support their country following the second Russian invasion of Ukraine in February 2023. As an independent NGO they have done a brilliant job highlighting their country's battle for continuing independence against Russian aggression. In particular their focus on Russian forcible deportion of Ukrainian adults and children has helped the issue gain worldwide attention. StratCom is a key line of effort in Ukraine's struggle to prevent Russia destroying their nation and its identity, and I am proud to be able to play a small role (no fee of course) in advising such a talented and inspiring group. It's a privilege to work with them.
  • British Army
    Army Reserve Officer
    British Army Mar 2022 - Feb 2024
    A Group B Reservist, with Captain's rank. I worked in the StratCom field within the Specialist Mentoring and Coaching Group (SMCG) which is part of the Army's Staff Corp, regretfully having to retire after reaching the age limit for service.
  • Shape/Nato
    Director, Communications Division, Shape
    Shape/Nato Aug 2017 - Dec 2020
    Mons, Belgium
    As the first Director of the Communications Division, I was responsible for creating the division, an entirely new structure within SHAPE. As such I was in charge of all elements of communication, Public Affairs, InfoOps and PSYOPS, within SHAPE and oversight of the implementation of StratCom throughout NATO's military structure. I was responsible for StratCom policy & doctrine development and implementation as well as leadership of StratCom training and education within NATO's military. I was also the StratCom adviser to the SHAPE Command Group and part of the management board. The role also required closely working with the communicators at NATO HQ and operating at the political/military level.
  • Shape/Nato
    Chief Strategic Communications
    Shape/Nato Mar 2007 - Aug 2017
    SHAPE is the military part of NATO that oversees all NATO military operations. Strategic Communications co-ordinates all NATO's military information campaigns. This was a new post created in recognition of the growing role of information in military operations. The post was a critical enabler for the development of StratCom within NATO.
  • Nato/Isaf
    Stratcom Adviser To Nato'S Senior Civilian Representative
    Nato/Isaf Aug 2010 - Oct 2010
    Kabul
    My third Afghan tour, advising Ambassador Mark Sedwill, with particular focus on ISAF transition and the NATO Summit in Lisbon in Nov 2010.
  • Nato/Isaf
    Nato Civilian Spokesman (From 20/2/08)
    Nato/Isaf Feb 2008 - Aug 2008
    Kabul, Afghanistan
    My second tour of duty in this post. See below.
  • Nato/Isaf
    Nato Civilian Spokesman
    Nato/Isaf May 2006 - Feb 2007
    Kabul, Afghanistan
    Acted as Media Adviser to the ISAF Commander, General David Richards, and the civilian spokesman for NATO. The first holder of the post, I was a 'by name' request by the then Secretary General, who wanted better linkages between on the ground communicators and the top level politics.This period covered NATO's first major land combat in its history and my tour was extended at the request of ComISAF. I was later awarded NATO's Meritorious Service Medal.
  • Shape/Nato
    Chief Of Public Information
    Shape/Nato Sep 2005 - May 2006
    In charge of an office of 20+, mainly military, public affairs staff. The office oversees all public affairs for NATO military operations. I was the first ever civilian to hold the post.
  • Self-Employed
    Consultant
    Self-Employed Jan 2004 - Sep 2005
    Provided Strategic Communications advice to a variety of mainly security-related clients. Primarily worked for NATO's General James Jones, the then Supreme Allied Commander Europe, as well as Admiral Ed Giambastiani, NATO's Supreme Allied Commander Transformation. Also developed and ran a Media Operations in Peacekeeping course for the Kofi Annan Peacekeeping Training Course. During this period I had a formal association with the Centre for Defence Studies, King's College London.
  • Nato
    Special Adviser And Deputy Spokesman To The Nato Secretary General
    Nato Mar 2000 - Dec 2003
    Worked as a special adviser on defence and strategic communications to the then Secretary General, Lord Robertson. Also worked as Deputy NATO Spokesman, including one year as NATO Spokesman. A particular highlight was working as a special adviser to the Macedonian president during 2001, when Macedonia was on the brink of civil war. Later I became the NATO civilian spokesman for Operation Essential Harvest that oversaw the peace deal ending the threat of war.
  • Bbc
    Defence Correspondent
    Bbc Jan 1989 - Feb 2000
    Starting as the BBC Radio Defence Correspondent I became the correspondent for both radio and TV from the mid-90s. Notable highlights were covering the 1990-91 Gulf War from Saudi Arabia, multiple visits to Bosnia in the mid 90s, and then covering the Kosovo conflict from both NATO HQ and Kosovo in 1999.
  • Bbc News
    Various
    Bbc News 1981 - 2000
    Cardiff, Then London
    From regional newspapers (The Western Mail - the Cardiff-based Welsh daily morning newspaper) I joined the BBC, working variously as Sub-editor (BBC Radio Wales), radio Producer (R4 Today), TV Producer (Newsnight), Senior Producer (R4 Analysis), and Deputy Editor (R4 The World this Weekend), before becoming Defence Correspondent.

Mark Laity Skills

Strategic Communications Crisis Communications Corporate Communications Media Relations Media Planning Journalism Broadcast Journalism Public Speaking Spokesperson Leadership Mentoring Of Staff Team Building Management Strategic Planning Project Planning Defence Multinational Afghanistan Nato Military Operations Policy National Security Military Diplomacy Press Releases International Relations Public Affairs Crisis Management Public Diplomacy Foreign Policy Government Command Public Relations Politics Speech Writing International Security Political Risk Analysis Foreign Affairs International Organizations Reputation Management Political Science Communications Planning Political Communication Intelligence European Union Intelligence Analysis Peacebuilding Operational Planning Counterterrorism Defense

Mark Laity Education Details

Frequently Asked Questions about Mark Laity

What company does Mark Laity work for?

Mark Laity works for The Stratcom Academy

What is Mark Laity's role at the current company?

Mark Laity's current role is Director at The StratCom Academy.

What is Mark Laity's email address?

Mark Laity's email address is ma****@****ail.com

What schools did Mark Laity attend?

Mark Laity attended University Of York, University Of York, University Of York, Redruth County Grammar School.

What are some of Mark Laity's interests?

Mark Laity has interest in Sailing My 100 Year Old River Yacht.

What skills is Mark Laity known for?

Mark Laity has skills like Strategic Communications, Crisis Communications, Corporate Communications, Media Relations, Media Planning, Journalism, Broadcast Journalism, Public Speaking, Spokesperson, Leadership, Mentoring Of Staff, Team Building.

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