Mark Lauinger work email
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• Assisting organizations with definition of marketing strategies impacting markets served, product offerings and product and delivery economics and support requirements.• Defining and executing a product development process utilizing a staged approach of analysis, design and execution.• Addressing business development needs around channel strategies, partner identification and structuring of mutually beneficial strategic partner relationships.• Financial analysis of business conditions, assumption based projections and internal and external funding options.• Operational due diligence of marketing structure and strategies, HR and performance management strategies and pricing and product strategy.• Consulting expertise focused on analysis of business drivers and inhibitors, definition of recommended improvements and action planning and steps to enhance revenue and enable growth.Specialties: -Product Management – Service offering definition and service delivery strategies-Product Development – Sourcing new product ideas & product adjacencies-Business Development – Evaluating, cultivating and negotiating strategic partnerships-Business & Marketing Strategy-Business Process Definition & Execution-Operational Due Diligence-Pricing Strategy & Profitability-Pricing Administration-Business Plan Creation & Financial Projections-Employee Selection & Onboarding
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Venture AdvisorI2E, Inc. Jun 2011 - PresentOklahoma City, Ok, UsWork collaboratively with client companies to assist them in developing and growing their business venture throughout a multistage commercialization process. Primary activities include assisting with market assessments, evaluation of technical and commercial feasibility, review and refinement of client business plans and financial models, determination of company valuations, guidance in the preparation and delivery of investor presentations, and identification of potential capital sources given the client company’s specific stage of development. -
Senior Vice President Venture DevelopmentI2E, Inc. Jun 2011 - PresentOklahoma City, Ok, Us -
PrincipalMfl Consulting Corp. Nov 2010 - Jun 2011MFL Consulting Corp. offers a suite of business consulting services focused on strategic product efforts, marketing strategy and sales structure. Outputs of engagements include recommendations centered on enabling growth and accelerating revenues from marketing and product related initiatives. The consulting engagement encompasses a comprehensive audit, research and interviews, formulation of recommendations and planning tools for operational execution.
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Coo/ Vp Of AlliancesReliant Live Dec 2008 - Dec 2010Tulsa, Ok, UsManage business development & marketing initiatives for Reliant. Also direct alliance and reseller activities for the company by identifying, vetting and contracting with potential partners and resellers to further expand Reliant's markets. Reliant targets partners and direct clients for our suite of software tools (e.g. skills testing, behavioral assessments, learning management system, 360 performance management & an online organizational survey tool) aimed at Human Resources leaders. -
Consultant - Business StrategyReliant Mar 2008 - Dec 2008UsStrategic Consulting, including business plan & sales strategy development. -
Sr. Director Business Development/Product DevelopmentUsis Mar 2002 - Mar 2008Falls Church, Va, Us•Directed commercial business development activities to identify and qualify potential partners for product or platform opportunities. •Assisted USIS corporate business development team in assessing potential investment or acquisition opportunities. Duties included initial market analysis and direction of the operational due diligence, which led to a successful vertical acquisition in 2005. •Managed new product development cycle, which includes assessment of product opportunities, evaluation of buy/build criteria, and product launch responsibilities. New product development revenue target for 2008 targeted at $1.5M. •Initiated business discussions with third party platform and product partners and manage the ROI analysis, contract negotiation, and joint development definition. •Directed the pricing process by overseeing the review and analysis as well as balancing market pricing intelligence with internal profitability objectives. •Implemented USIS product management organization through consolidation of product functions under specific domain experts. •Created a product development process to pursue, filter and define new product ideas. •Developed a standardized product framework for use with new and existing products. •Managed product life-cycles, identified market requirements for product opportunities, and developed communication channels to provide product information throughout organization. •Negotiated agreements for products and data sourced from third parties, which represented half of all product revenue -
Sr. Director Business DevelopmentUsis 2002 - 2008Falls Church, Va, Us -
Vp MarketingUsis 2002 - 2008Falls Church, Va, Us -
Operations DirectorAshford.Com Jan 2000 - Jun 2001•Identified critical operational trends and defined both short and long term requirements for improved operational efficiency and cost reductions in excess of $1M. •Developed metrics for tracking and managing key activities of e-commerce business lines. •Provided financial analysis relative to revenue models and growth projections. •Conducted scalability analysis of cost structure and headcount. •Presented weekly metrics and recommendations to COO and management team.
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Major Account ManagerWiltel Communications 1990 - 1995Us•Sold private network services and managed 30 accounts with revenue of $1M per year. •Developed strategic sales plans to generate new accounts and expand existing business. •Coordinated account team of sales engineers, sales support and sales management.
Mark Lauinger Skills
Mark Lauinger Education Details
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Rice BusinessFinance & Entrepreneurship -
Georgetown UniversityGeneral -
Washington And Lee UniversityGovernment & Economics -
Cascia Hall
Frequently Asked Questions about Mark Lauinger
What company does Mark Lauinger work for?
Mark Lauinger works for I2e, Inc.
What is Mark Lauinger's role at the current company?
Mark Lauinger's current role is SVP - Venture Development at i2E, Inc..
What is Mark Lauinger's email address?
Mark Lauinger's email address is ma****@****ive.com
What schools did Mark Lauinger attend?
Mark Lauinger attended Rice Business, Georgetown University, Washington And Lee University, Cascia Hall.
What skills is Mark Lauinger known for?
Mark Lauinger has skills like Strategy, Leadership, Business Development, Strategic Partnerships, Management, Business Planning, Business Strategy, Marketing Strategy, Product Management, Pricing, Process Improvement, Management Consulting.
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