A proven, results-oriented C-Level executive with 25+ years experience in sponsorship strategy, driving revenue, profit and overall business growth. C-Level leadership in both Professional & Amateur Sport, negotiation of major commercial partnerships (in excess of $400+ Million) with particular expertise in Sponsorship, Business Development Strategy & Execution, Marketing, Broadcast, Multi-Platform Media, Sales Management, Promotions and Event Management. Specialties: *Sponsorship Strategy / Strategic Partnerships*Creating and maintaining genuine, long-term relationships*Revenue/Profit Generation, Maximization & Retention*Partnership/Sponsorship Analysis,Strategy, Sales, Acquisition, Activation/Service, Valuation & Measurement*Leadership and change management*Integrated Marketing/Solutions/Partnerships*Broadcast (Production, Distribution and Rights Sales/Negotiation)*Client & Agency development/management*Media / Broadcast sales
Listed skills include Integrated Marketing, Sponsorship, Strategic Partnerships, Marketing, and 46 others.