• Develop and manage global distributor/dealer/key account network within the region.• Develop and implement product/sales training for customer’s personnel.• Establish and achieve annual/quarterly global sales targets..• Develop, manage and implement marketing and promotional plans and activities to build sales and brand awareness for Octane and its products.• Provide top quality customer service to and on behalf of Octane’s customers.• Research and understand the global fitness industry including the market demand and market share for Octane’s products and its key competition.• Recruit, manage and develop top of the industry sales personnel.• Communicate the company philosophy and position to its customers and in turn, communicate customer’s needs and positions to the company. • P&L responsibility for global sales.•

INTERNATIONAL DAIRY QUEEN, INC. – Minneapolis, Minnesota 1984 – 2006Vice President – International Operations, 1991 –2006Direct P&L responsibility for international operations – 375 restaurants in 17 countries outside of the United States and Canada. Developed and implemented strategic direction, growth strategies and support structure for international operations. Led, managed and developed cross cultural support functions/team of fourteen personnel - operations, marketing, development, training, supply chain, R&D and administration. Built and maintained strong, long-term mutually beneficial relationships with franchisee business partners and suppliers.• Developed highly productive and effective relationships with franchisee business partners and suppliers by creating an environment of trust and respect.• Increased sales and transactions by leading and encouraging development of new product ideas and innovations to meet local consumer needs.• Consistently exceeded system operational standards and average restaurant profitability and ROI levels for franchisee operations.• Achieved 70% increase in service fees through development, adaptation and implementation of marketing and operational initiatives.• Increased total revenues 400% to over $4,000,000. Managed operating budget exceeding $1,000,000.• Initiated and supervised development of regional marketing plans for Asia, the Middle East and Mexico which resulted in greater marketing consistency, improved support efficiency and four years of consecutive same store sales increases.• Realized double digit cost reductions to franchisees by supervising local sourcing of over 75% of all food, paper and equipment worldwide and establishing a distributor in Mexico.• Planned and implemented innovative solution to comply with new franchise regulations in China which is now being replicated by a number of companies.• Planned and led implementation of international expansion strategy leading to net resta