As the Executive Producer of Programming at CBC Music, I direct the music and talk strategy for a national, multi-genre radio network that reaches 2.1 million listeners each week. I have been leading this role for over eight years, managing the daytime radio programming and overseeing the development and production of new network programs.I have a strong track record of initiating and leading cross-platform projects and initiatives that align with the network's priorities and goals, such as Music Day on CBC, National Day for Truth and Reconciliation, International Women's Day, and Polaris programming. I also have extensive experience in production management, content strategy, and digital storytelling, as well as a deep knowledge of the Canadian music industry and its diverse genres and artists. I am passionate about creating engaging and innovative radio experiences that connect with audiences and showcase the best of Canadian music and culture.
Cbc Music
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Executive Producer, ProgrammingCbc Music Mar 2015 - PresentVancouver, Canada AreaExperience: Direction and strategic planning; Department oversight; Ability to initiate and lead cross-platform projects Direct music and talk strategy for CBC Music, a national, multi-genre radio network with an audience reach of 2.1 million listeners each weekManage Daytime radio programming, including the conception and creation of new network programs.Responsible for executive management relationship as well as oversight of creative production teams.Lead major radio initiatives based on network priorities, namely: Music Day on CBC alongside the JUNO Awards; National Day For Truth and Reconciliation; Home For The Holidays; International Women’s Day; Canada Day; Polaris programming Oversee the development of digital music strategy including the direction and promotion of 200 online music playlists which range from Pop to Classical; & South Asian to Indigenous - servicing Canadian audiences with more than one million tracks per weekManage 11 member team of radio producers and music programmers based in Vancouver and TorontoWork with Communications, Legal, Business affairs, Operations, and other teams within CBC Music to further the goals of music departmentProject Manage the development and implementation of new broadcast tools into production path [RCS radio production suite] alongside Media Operations team and vendor.
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Sr. Producer / Music ProgrammerCbc Music Mar 2011 - Feb 2015Vancouver, Canada AreaExperience: Management of 50 multi-genre music properties, team supervision, strategic planning, production tool specialistProduct owner for 50 web-based genre music streams including Classical, Jazz, Indie Pop, Indie Rock, Singer-Songwriter, Electronic; Hiphop and WorldSupervisor of music programming staff. Manage workload and set direction for teamDevelop and implement all workflow solutions in areas of scheduling, host-recording, live playback, and library management for CBC Radio 2, CBC Radio 3, SONICA [SiriusXM], and Web-based streamsWork with Director of Music to set direction and priorities of web-streamsWork with Communications, Legal, Business affairs, Operations, and other teams within CBC MusicProduct specialist for Dalet Music Rotation (DMR). Train radio production staff and hosts on how to use production tool. Liaise between production department and Media Operations and Technology (MO&T) department
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Music Programmer/ ProducerCbc Radio 3 Mar 2006 - Mar 2011Vancouver, Canada AreaProduction of Internet and Satellite broadcast radio, Podcast programming and production, Producer of Bucky Awards, Testing and implementation of new production technologiesWork with on-air hosts and other producers to create several daily radio programsEnsure daily programming and stability on 24/7 Internet/Satellite broadcast network using Dalet Music Rotation (DMR) & RCS SelectorProducer of yearly Bucky Awards – manage production team, develop production schedule, and coordinate broadcast awards ceremonyWork alongside Music Director in music jury to select music for broadcast and weekly Top 30 music chartProduce and edit daily Track Of The Day audio podcast series Artist and artist/management relations and interview coordination
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Music Programming SupervisorMtv Canada 2003 - 2006Experience: Production Coordination, Department Supervision, Contract Compliance, Music Copyright, Internal and External CommunicationsDepartment head responsible for all music related activities of MTV Canada and MTV|2Part of core group involved in the development, launch and subsequent weekly construction of national video program, Versus – producing 70 episodesEstablished and maintained relationships with Canada’s major and independent record labelsSourced and cleared theme music for MTV Canada productions Versus and 969 Responsible for the management of music videos serviced to MTV Canada and MTV|2 – Head of Music Jury/ scheduling/ administration of music libraryDirected the monthly preparation of music reports for AVLA, CRTC, and SOCANInvolved with Promotions, Production, Communications and New Media department managers to coordinate creative direction of MTV Canada and MTV|2 brands within Canada
Mark Macarthur Education Details
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Communications
Frequently Asked Questions about Mark Macarthur
What company does Mark Macarthur work for?
Mark Macarthur works for Cbc Music
What is Mark Macarthur's role at the current company?
Mark Macarthur's current role is Executive Producer @ CBC Music | Content Strategy, Project Management.
What schools did Mark Macarthur attend?
Mark Macarthur attended The University Of Calgary.
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