Mark Macisaac Email & Phone Number

Toronto, Canada Area

Sell live radio traffic report advertising through to both client direct and agency channels on the largest real-time traffic reporting content provider in Canada. Also TV platform represented with Global & City TV traffic content across select markets.

Toronto

A skilled sports expert with broadcast and media sponsorship expertise. Sold broadcast media weight over the past 18+ years on multiple sports teams and leagues including NHL,NBA, MLB, NFL.

Toronto, Canada Area

“Mark is one of the top sponsorship and media sales people in the sports media industry” – President of Sportsnet and NHL Properties•Prospected, developed, and retained corporate partnerships to grow revenue through advertising sales. Started as TV exclusive broadcast, evolving over the years to additional platforms including digital, radio, and magazine. • Sold a full line of product offerings including sponsorship inventory and commercial airtime. Proactively built clientele… Show more “Mark is one of the top sponsorship and media sales people in the sports media industry” – President of Sportsnet and NHL Properties•Prospected, developed, and retained corporate partnerships to grow revenue through advertising sales. Started as TV exclusive broadcast, evolving over the years to additional platforms including digital, radio, and magazine. • Sold a full line of product offerings including sponsorship inventory and commercial airtime. Proactively built clientele base through outreach and networking. • Aligned marketing and sponsorship programs with clients’ strategic business objectives. Communicated and collaborated with customers on implementation and activation of all partnership agreement components. • Brokered and managed Molson account for many years as point person for many years which purchased exclusivity deals with a number of NHL teams, including Toronto Maple Leafs "Molson Leaf Hockey on Sportsnet”. • Helped negotiate corporate sponsorship deals, including Molson’s March Madness NCAA tournament -Brackets Pool, valued at approximately $100K. DELIVERED RESULTS:==> Managed over 100 + accounts, growing yearly revenue over the years from $ 1.5M to $ 9M. ==> Launched Sportsnet as a start-up with 0 revenue to $13M in the first year of business.==> Consistently grew business revenue YoY for 10+ years, developing solid industry reputation.==> Added speciality channels OLN,FX,G4, BIO and SN1 to portfolio, increasing revenue over 100 % in 3 years.==> Integrated media assets and brand into multi-platform sales, selling the first multi-platform campaign to Molson - “Coors Light Hockeycentral Trade Deadline” sponsorship on Sportsnet.==> Presented custom sponsorship content to Unilever -Degree brand, securing one of the largest multi-platform sponsorships at that time. Show less

Toronto, Canada Area

Execute National/Regional outdoor marketing solutions. Manage key accounts in National agencies and with direct clients, approximately 200 accounts over a 10 year period.DELIVERED RESULTS:==> Consistently outperformed sales targets as strong negotiator and relationship builder.==> Supported consistent revenue growth, managing major accounts with CBC, YTV, Budget Rent a Car, Discount car Rental.

• Sourced and sold radio broadcast advertising on a local level. Honed selling skills on a retail level, establishing a reputation as a top revenue producer.