Responsible for all marketing, advertising and promotional activities for Diageo in TX-LA-MO-OK

Work with our brand marketing teams and field sales units to commercialize and refine spirits/beer brand programming. Also work on several department initiatives and programs that incorpate either a portfolio approach or specific partners (like mixers) for a given program.۰ Co-Lead for the Diageo FY12 “Perfect Store” project where national retail standards and prioritization of brand programs will be created and communicated out to the entire Diageo Sales organization for FY12. Launch to include training modules on the Diageo Way of Selling portal and electronic copies of the standards.۰ Created new Shelf Solution system for FY12 that will feature RTS, Smirnoff Flavors, Parrot Bay and Innovation. Collaborated with vendor who created Campbell’s Soup Gravity Feed system to create the system. Test market results in MO led to +10% change in trends for RTS over three month period.۰ Created new Diageo Innovation Center for FY12, “Discover Your New Favorite.” Program to include permanent in-store displays and paper POS to better feature new Diageo products at retail. Test results in SC showed a +130% difference in sales of brands featured on the display vs. control stores.۰ Managed the Cocktail Concierge Off-Premise Sampling program. Average bottle sales currently at 25 per event, up from 18 prior year۰ Worked with Cross Functional team to create “Winning at the Moment of Choice” Off-Premise Training for 2010 Diageo National Training week. ۰ Managed the creation, communication and distribution of over $4M worth of retail tools and activation for Captain Morgan and Pre-Mixed cocktails in FY10۰ Co-Lead of a cross-functional team that created Diageo’s “Winning in Vodka” and “Winning in Rum” strategies۰ Won FY10 “Consumer Connections” award along with the Captain Morgan team for helping create programs such as the “Captain’s Birthday”۰ Managed two direct reports, Paul Warren and Patti Hatzistavrakis

Work with brand teams and our field sales groups to commercialize programming. Manage relationships with POS vendors, partnerships and other projects that have to do with the creation of our brand programming.۰ Managed and oversaw the relationship with Stirrings through Weekly Conference calls, the creation of the FY09 pairing calendar and Perfect Account standards.۰ Became the primary point of contact for the Control State Marketing Directors; working to ensure that all brand programming accommodates their unique market needs.۰ Created the Cocktail Concierge calendar for FY09 and oversaw the creation of the core creative for each quarter’s offering.۰ Oversaw the Diageo-DGUSA portfolio initiative “Project Slainte,” which included the creation of new programming for Holiday and St. Patrick’s Day in FY09 and the refinement of the Red Stripe-Cuervo Cinco de Mayo program. Created the POS elements, gave input on the core creative, developed the selling story and materials and helped sell and communicate the programs to the DGUSA and Diageo field sales teams.۰ Worked with the Category Solutions and Category Management teams on a variety of projects, including a two store remodel in New Hampshire.

Managed the Diageo-Guinness USA distributors in the states of CO and Utah. Called on two statewide distributors and a dozen sub-wholesalers. Had one direct report. Also called on a small convenience store chain in Utah. Colorado Distributor won DGUSA Wholesaaler of the Year in my second year.۰ Finished FY05 at +7.5% in Colorado.۰ Managed largest Guinness market in the West to +8.4% in FY05.۰ Colorado wholesaler, Summit Distributing, won Golden Bar Award for Guinness Performance in FY05.۰ Finished FY06 at +8.9% in Colorado and +17.1% in Utah. ۰ Colorado wholesaler, Summit Distributing won Golden Bar Award for Top Diageo Beer Wholesaler in FY06.۰ Worked on two key DGUSA projects. Helped create the training session of Effective Wholesaler Management, which is still a mandatory class for all DGUSA field sales. Also created a comprehensive training schedule and regimen for all incoming DGUSA Sales Specialist.۰ Managed one direct report, Tom McGuire.

Managed the Diageo-Guinness USA Distributors in the Austin/San Antonio area. Called on six total distributors. Managed the test markets for Smirnoff Ice Twisted V and Smirnoff Ice Low Carb during this period.۰ Finished FY04 +15% due to strong launch of Twisted V.۰ Continued strong growth on Red Stripe in its second year as an investment market with +25% for FY04.۰ Total PABs +24.8% thanks to strong Twisted V test market results with two of four Central Texas wholesalers.۰ Oversaw Smirnoff Ice Low Carb test market in Austin.۰ Captured untapped growth at Gidden Distributing on beer with +9.6% by focusing on Ft. Hood military channel, despite the base only being at half capacity for the whole of FY04.۰ Drove strong execution at retail during Toast/St. Patrick’s Day with area wholesalers taking 2/3 of the placements in the statewide creative display contest.۰ Instituted area-wide wholesaler newsletter that recapped month to date and fiscal year to date numbers for each wholesaler compared to each other and the rest of the state.