Mark Maurits

Mark Maurits Email and Phone Number

Revenue Marketing Leader | Demand Generation | Digital Transformation | Marketing Operations | Program Management @ Avenue In Consulting, LLC
Mark Maurits's Location
Bothell, Washington, United States, United States
Mark Maurits's Contact Details

Mark Maurits personal email

n/a
About Mark Maurits

Accomplished B2B marketing and operations leader specializing in building marketing programs and scaling campaigns throughout the customer lifecycle. Experienced in leading and developing effective marketing teams, working through ambiguity, and building cross-functional relationships. Accomplishments include establishing a Global marketing demand generation engine (Global Demand Center) to improve marketing efficacy, building a worldwide customer retention program to grow ARR and reduce churn, and improving the marketing/digital sales operating model to improve seller effectiveness. Strengths include:• Program Design • People Management • B2B SaaS Marketing• Business Planning • Sales Enablement • Relationship Management• Budget Management • Campaign Planning • Marketing Strategy

Mark Maurits's Current Company Details
Avenue In Consulting, LLC

Avenue In Consulting, Llc

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Revenue Marketing Leader | Demand Generation | Digital Transformation | Marketing Operations | Program Management
Mark Maurits Work Experience Details
  • Retired
    Retired
    Retired Jul 2023 - Present
  • Avenue In Consulting, Llc
    Marketing Programs Consultant
    Avenue In Consulting, Llc Jun 2022 - Present
    Seattle, Washington, Us
    Develop and execute co-marketing plans with organizations that develop applications for the Microsoft Teams platform.
  • Microsoft
    Director Cloud Marketing
    Microsoft Mar 2019 - Dec 2021
    Redmond, Washington, Us
    Led agile 5 person FTE team within the Global Demand Center responsible for developing mid to bottom-of-funnel customer engagement programs to improve the effectiveness of the marketing lead funnel. Partnered with the digital sales organization to set execution priorities and plan worldwide marketing & sales resourcing. Owned funnel analysis & led executive business review cadences.  Enabled 400 digital sellers to land $700M in new revenue and 51K new customers to Microsoft cloud services. Improved Azure trial engagement rates by 2X Consistent double-digit annual growth in Revenue per Seller and acquired customers.
  • Microsoft
    Group Marketing Manager, Smb Customer Retention
    Microsoft Feb 2017 - Mar 2019
    Redmond, Washington, Us
    Built Microsoft’s first international Customer Success program for unmanaged Azure customers. Managed global roll out of an FTE team responsible for program design, plays, offerings, budget management, resource allocation to grow Azure usage and reduce churn. Managed and optimized program operations against established KPI targets.  Drove $750M Annual Recurring Revenue (ARR) within the scaled Azure customer base.  Ramped 200 CSMs to support 25K unmanaged Azure customers.
  • Microsoft
    Sr. Business Program Manager - M&O Initiatives
    Microsoft Mar 2015 - Feb 2017
    Redmond, Washington, Us
    Designed marketing capabilities for the Global Demand Center; a scaled, global marketing demand generation organization. Standardized marketing automation approach, built evergreen campaign framework and established lead scoring methodology. Designed scaled Account Based Marketing (ABM) framework. Led change management of field marketing roles into the new marketing operating model to improve campaign performance.  Established consistent, forecastable lead flow through standardization and optimization of marketing campaigns. Doubled lead conversion rates compared to pre-lead scoring baseline.  Trained 3K field-based marketers on modern marketing techniques.
  • Microsoft
    Group Marketing Manager - Marketing Operations
    Microsoft Dec 2010 - Mar 2015
    Redmond, Washington, Us
    Led 25 person FTE PMO team responsible for standardizing marketing tech stack, Marketo administration, creating marketing process, email campaign execution and standard marketing reporting. Consolidated multiple Tele sales/Chat programs into a country-wide function using uniform processes. Drove 30% cost reduction through standardization and deduplication of marketing operations functions.Increased pipeline generated from SDR and Chat resources.
  • Microsoft
    Sr. Marketing Manager
    Microsoft Sep 2006 - Dec 2010
    Redmond, Washington, Us
    Built and operated 120-person vendor-based SDR function accountable for qualifying marketing-generated leads and handing off to field sellers and partners. Used Six Sigma practices to improve lead conversion rates. Generated $500M in marketing-sourced pipeline.
  • Microsoft
    Marketing Manager
    Microsoft Nov 2002 - Sep 2006
    Redmond, Washington, Us
    Marketing Manager, 11/2002 – 09/2006Managed vendor-based list production team responsible for generating targeted marketing lists and analyzing campaign results. Led business requirements creation and program management for lead management tooling for connecting marketing and sales. Improved lead hand-off time from marketing to sales from 3 weeks to 48 hours.

Mark Maurits Skills

Product Marketing Product Management E Commerce Program Management Competitive Analysis Direct Marketing Marketing Demand Generation Integrated Marketing Vendor Management B2b Marketing B2b Telemarketing Data Analysis

Mark Maurits Education Details

  • Washington State University
    Washington State University
    Business (Marketing)

Frequently Asked Questions about Mark Maurits

What company does Mark Maurits work for?

Mark Maurits works for Avenue In Consulting, Llc

What is Mark Maurits's role at the current company?

Mark Maurits's current role is Revenue Marketing Leader | Demand Generation | Digital Transformation | Marketing Operations | Program Management.

What is Mark Maurits's email address?

Mark Maurits's email address is mm****@****oft.com

What schools did Mark Maurits attend?

Mark Maurits attended Washington State University.

What skills is Mark Maurits known for?

Mark Maurits has skills like Product Marketing, Product Management, E Commerce, Program Management, Competitive Analysis, Direct Marketing, Marketing, Demand Generation, Integrated Marketing, Vendor Management, B2b Marketing, B2b.

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