Mark Mcclain Email & Phone Number

Charlotte, North Carolina, United States

Rockville, Md

Managed entire marketing function while training / supervising a staff of 6.5 employees:• Constructed and executed strategic and niche marketing programs for all phases of firm promotion• Wrote, designed, and printed all firm literature, flyers, brochures, and numerous specialty pieces• Created and instigated firm and affiliate websites• Negotiated/executed advertising contracts with over 50 publishers• Initiated and implemented ROI marketing reporting system• Worked in tandem with software/IT and CPA sales staff to secure new clientele and referrals • Conducted market and competitor research• Advertised and coordinated sales, educational seminars, conferences, expos and tradeshows• Participated in launch of company affiliate (Aronson Consulting)

Sarasota, Florida

Coast Bank NA (formerly Coast Federal Savings and Loan) had 40 branch offices primarily located on the east and west coasts of Florida, employing over 400 personnel. I worked in Coast Bank's Advertising/Marketing Department and was responsible for:• Surveying competitors' product offerings and services• Creating/testing new products and services offerings• Training personnel on new product offerings• Creating and designing artwork for two major print campaigns• Managing print/radio contracts • Radio scripting and production• Plan/execute branch office promotions and events• Coordinate reporting of branch office productivityCoast Bank merged with SunTrust Bank in 1992 and no longer exists.

Education record

Computer Science

Computer Science