Engaged in consulting with organizations, specializing in delivering Strategic Business Transformation, Innovation, Data-driven Behavioral Marketing and AI-Data Analytics services.Partnering organisations to focus on commercializing solutions, cultivating partnerships, steering strategy, fostering growth, driving innovation including several start-ups. Operating across diverse industry verticals such as Banking, Insurance, AgTech, Sustainability, Healthcare, Pharmaceutical, eHealth, Telco, Retail, Climate Risk, Charity, FMCG, and Tourism.

We collaborate with organizations to achieve their marketing and sales objectives, Wattle Labs introduces the SaaS Hub—a sophisticated artificial intelligence platform. This exclusive system, built on human-centric algorithms, generates and predicts psychometric customer attributes on a personalized 1:1 basis and integrates a recommendation engine to analyze attributes, behaviors, marketing strategies and communications.The fusion of psychometrics and hypertargeting surpasses traditional methods, significantly enhancing the effectiveness of sales and marketing initiatives. By creating hyper personalized and precisely targeted communications, this approach taps into profound insights into customer psychological and behavioral traits. The outcome is an optimized approach to strategically crafting marketing messages, refining sales strategies, and enhancing overall customer engagement.Accessible through an intuitive dashboard delivered via SaaS, the Wattle Labs platform and its data ecosystem are seamlessly accessed through the Hub.

Engaged across Strategy Consulting, Business Transformation, Innovation, Start-ups, Marketing & Consumer Engagement, Behavioral Data Insights & Analytics.Specializing in Joint Ventures, Partnerships, Defining Commercial Structures, and Delivering Digital & Behavioral Data Driven Products & Services. With expertise in understanding the strategic integration of Artificial Intelligence, Data Collaboration, Data Enrichment, Data Governance & ensuring Compliance across government and private industry regulations.Operating across various industries including Banking, Insurance, Telco, Healthcare, Pharmaceutical, FMCG, Retail, Aerospace-Satellite, Climate Risk, and AgTech.

Data Commercialization and Monetization - aiming to propel business transformation and establish a distinctive edge by introducing innovative Behavioral Data Products & Services to the market, especially within the Insurance sector and other verticals.Key areas of focus include Marketing, Behavioral Data Profiling, Governance & Compliance, Data Enrichment, Data Collaboration & Data Analytics.With a focus on cultivating strategic and commercial partnerships with leading Insurance market leaders, driving Strategic Product development and commercialization to expand Consulting Data Services and Products.The approach involves identifying, sourcing and implementing innovative and specialized capabilities to deliver Business, Customer Engagement and Behavior-Driven Products & Services.Defin'd, a big data solution powered by Finity Consulting. When integrated with your own business data, it unveils potent insights into current and potential customer needs.

Mark is a specialist working across strategy, business transformation, innovation, behavioural Analytics, omni-channel marketing communications, operationalising and commercialising innovative Data Driven Products & Services. Leading projects across industry sectors including Insurance, Banking, Pharmaceutical, Healthcare, FMCG, Retail, Telco, Car Manufacturing, Travel, Real-Estate, Property, Entertainment, Sport, Marketing, Advertising, Media & Charity.With a focus on program management, developing new data driven opportunities, data governance & data management, leveraging compliant 3rd party data assets, go-to-market strategy, strategic alliances, and innovation to create Products & Services that deliver a point-of-differentiation to drive business growth locally & overseas.Working across all areas of the business to drive outcomes & ROI.

Consulting to companies focusing on strategic management, business optimisation, program management, JV business development and innovation.Developing business cases & plans, M&A, IM's, commercial compliance, data governance, data privacy, 3rd party data enrichment, strategic digital marketing, IT solutions, stakeholder management & financial analysis. Ownership and delivery of projects incorporating on-line services; consolidation of assets including financial, Pharmaceutical insurance, consumer purchase, real-estate, behaviour & profiling, entertainment, sport, marketing, social media, third-party industry data & card payment transactions. Development & delivery of disruptive and inovative driven initiatives. Developing the strategic road-map, innovation to create products, services & solutions that deliver a point-of-differentiation to enable business growth.

Engaged in a spectrum of roles, contributing to Strategic Consulting, Business Transformation, New Business Development, Commercialization, Loyalty Program Management, Partnership Management, Go-to-Market Product & Services, Behavioral Marketing Analytics & Profiling, Communications, Emerging Technologies and Data Analysis/Insights.Playing a pivotal role in Financial Analysis & Commercial Management, strategically positioning the company as a leading data-driven behavioral analytics & marketing firm. I served as a Board member until February 2014.My responsibilities included delivering data-driven behavioral marketing communications, automation, and solutions that engaged over 12 million consumers for clients such as Visa, MasterCard, AMEX, CBA-CommSec, Westpac, St George, Mortgage Choice, ING, AIA Insurance Australia, CUSCAL - Credit Unions, Bankwest, Toyota, MBF/BUPA, Optus, Telstra, Officeworks, Priceline-API (FMCG-Proctor & Gamble, Unilever, Sunsilk), Motoring Associations Australia (NRMA, RACV, RACQ, RAA), Sigma, L’Oreal, Fitness First, and Ticketek.Also played a key role in developing and managing strategic alliances, identifying and cultivating opportunities and joint ventures with local and global partners in the US, Thailand, Singapore, UK, India, and Australia. This involved collaboration with agencies, FMCG, entertainment providers, and major credit card companies such as MasterCard, Visa, and AMEX.In addition, to also managing local and international vendor relationships, handled commercial contract negotiations and conducted due diligence with firms including KPMG, PWC, Deloitte, Ernst & Young, Accenture, HP, and IBM. I actively participated in client commercialization and governance, while also engaging in stakeholder management during M&A activities for blue-chip companies.

Managed and deployed Marketing & Business Intelligence solutions that enabled informed decisions to be made by stakeholders across Australia. Deployed Business Intelligence to automate and offer real-time access to information to enable the Westpac Mortgage national group to enhance financial lending services and marketing throughout the bank and brokers. Delivered greater consumer engagement through relevant financial information and services for business conversion and servicing existing clients.

Managed the business strategy and delivery of marketing and loyalty solutions and BI data driven capability and technology for blue chip clients including RAMS Home Loans, Bankwest, Myer Group, Schroeder Property Group-Shopping Centres, Morgan & Banks, Perth Theatre Trust, AFL West Coast Eagles and RACWA. Developed the strategy and solutions to deliver effective communications and BI data driven marketing to drive greater market share, customer spend & profitable consumer behaviour to deliver a positive ROI.

Thoroughbred Racing & Breeding Services