Mark Mcdonnell Email & Phone Number

Newquay, Gb

Global

Most technology companies still do push marketing – pushing their solutions and services on the customer, shouting about their benefits, hoping it’ll stick. But it doesn’t wash with customers, it just creates undifferentiating noise. Decision makers and influencers buy things because they have challenges. They want to do something with their business, but something’s getting in the way. They buy when they see how a solution or service solves their problem.I help tech companies show (not tell) their customers that they understand their challenges and explain – in plain English, not technobabble – how they can help the customer solve their problem.This approach reveals the value the customer can get from the technology company and getting that ’value proposition’ across is what makes them buy.I do this work at an amazing little outfit called Coterie (the name means “a little group of friends”). It’s the nicest place I’ve ever worked. We specialize in doing this for global technology companies that work in partnership with each other – and we’re really good at it. If you’re in the market, pop by and check us out.

Cornwall, Uk

I help global IT companies cut through the noise and tell the world what they do in a way that inspires and engages.Most of my work over the last 2-3 years as Content Works has been to provide strategic content consulting and writing services to the global IT service provider, Dimension Data. I designed and wrote all the content for their c-level thought leadership programme, Ambitious Thinking. This included strategic planning, competitor research, gap analysis, brand alignment, storytelling strategy, senior stakeholder interviewing, and all content creation.I was also responsible for defining and messaging most of their go-to-market value propositions at the global level: hybrid IT, hybrid cloud, digital infrastructure (including data centre and networking), cybersecurity, workplace solutions, and customer experience solutions.I wrote value propostion presentations, narratives, long and short form web copy, sales engagement guides, social media content, client emailers, and video scripts. I interviewed senior company executives and clients and ghost wrote by-line articles, blogs, and social media posts for them.I’m familiar with persona-based value propositions and buyer journeys. I’ve defined a persona buyer journey messaging strategy for managed services, and written content to persona specifications.I’ve written several of Dimension Data’s annual Top IT Trends blog series, technology research reports, and major internal communications programmes around digital transformation and data management. During my time trading as Content Works I have also worked for the international writing agency, The Writer, doing mainly tone of voice and case study work on their HSBC, BT, PcW, Atos and Post Office accounts.

Homeworker Based In Cornwall, South West England.

I connect BT's customers to information, people and services that help them create new possibilities. I write and edit strategic corporate communications for BT Global Services, like the Operating Handbook, the Core Story presentation and video, the main Corpoarte Presentations on Innovation, Service, Challenges/Solutions and Industries. I edited the BT chapter in the WEF Global IT Report - and some of the blogs which our execs publish arent written by them, you know ;-)

Marketing Manager, Campaign ExectutionMarketing Manager, Traditional ServicesMarketing Manager, Financial Services SectorBusiness Development ConsultantProposition Development Consultant

London

CRM strategy for Rolls Royce Motor CarsCRM strategy review for BarclaycardASDA Home Shopping project

Bristol

Senior Consultant on Norwich Union Life and Pensions Call Centre transformation projectCareline consulting project for Unilever

Bristol, United Kingdom

Commissioned many books including a ground-breaking service for international lawyers on International Corporate ProceduresDid a rights deal with the biggest legal publisher in the world

Mba, Strategic Marketing

Did an MBA distance learning course while full-time employed in the publishing industry. Final year disertation on performance management.

Ba Hons, German

German and European philosophy, literature, drama and art. Some Classics and modern European history. Spent a year at uni in Berlin.

Bachelor'S Degree, German Literature, Art And Philosophy

Studied German philosophy and Berlin nightlife

Education record

Activities and Societies: Winter mountaincraft week in th eLake District Visited Germany 14 times while at school. The first student.