Mark Mcgarry Email and Phone Number
I am an accomplished strategic brand & product executive and certified mindset & resiliency coach with a 20-year track record of driving growth & innovation for global market leaders and emerging challenger brands in the sportswear industry. This includes:• Senior leadership roles at Nike, Puma and York Athletics MFG.• Launching Nike’s first successful brand entry in the action sports category.• Holding & steering $1.3B in total footwear revenue accountability at Puma.• Driving 94% average annual revenue growth in the first 4 years at York Athletics MFG.• Generating industry-leading footwear category gross profit margin of 50% at Puma.• Growing Lifestyle footwear revenue by 53% as VP of Footwear at Puma.• Maintaining an industry-leading average repeat customer business of 32% at York Athletics MFG.Since 2013, I’ve partnered with my spouse to build & run sportswear consultancy, MCGARRY&sons — serving as Chief Strategy Officer and helping brands launch & scale.I am currently a certified Mindset & Resiliency Coach and Career Strategist that helps ambitious executives & entrepreneurs optimize business success and improve their mental well-being with mindset strategies rooted in neuroscience and positive psychology.Above all, I am a versatile brand & product leader who brings the best out in cross-functional teams, drives KPI results, and delivers consistent, repeatable success. I thrive in synthesizing mission, vision, and values into playbooks & strategies that strengthen the brand, team performance and propel business forward.BRANDS & PARTNERS:Nike • Hoka • Tracksmith • Cotopaxi • Bodega • Reebok • Janji • Alps & Meters • Puma • New Balance • Adidas • Moolah Kicks • Norton Motorcycles • Usain Bolt • Shaun White • Walt 'Clyde' Frasier • Alexander McQueen • MTV • Ferrari • Ducati • Mercedes • Mini Cooper • Hasbro • Undefeated • Kith • Rhone • Sneaker Freaker • Foot Locker • Warner Bros.EXPERTISE:ARCHITECTING MEANINGFUL BRANDSValue Proposition • Positioning Strategy • OmniChannel Strategy • Partnerships • Campaign & Content Creation • Digital & E-Commerce Activation • KPI TrackingCREATING PRODUCT CATEGORIESProduct Strategy • Brand Energy Collaborations • Product Management • Forecasting & Planning • Merchandising • Margin KPI Management • GTM StrategyBUILDING & GROWING COMPANIESVision & Strategic Planning • Capital Fundraising • P&L Performance Management • Revenue OptimizationLEADING HIGH-PERFORMING TEAMSAttracting & Mentoring Talent • Culture Scaling & Growth • Board Management • Certified Mindset & Resiliency Coach
Questrom School Of Business, Boston University
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Associate Director, Mba Career Development (Executive Sabbatical)Questrom School Of Business, Boston UniversityBoston, Ma, Us
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Assistant Director, Mba Career CoachingQuestrom School Of Business, Boston University May 2024 - PresentBoston, Ma, Us• Guiding the next generation of global business leaders and entrepreneurs who understand the impact of business on society and create value for the world.• Provide career strategy and coaching to full time MBA students at the Questrom School of Business who are changing careers, seeking advancement or increasing fulfillment in their current position.• Contribute to the planning, development and implementation of innovative programming in collaboration with the Industry Relations team, MBA Learning Communities, Centers of Excellence and MBA programs including Social Impact, Health Sector Management, Digital Technology and Management Science.• Provide career strategy and mentorship for career exploration, personal branding, interview preparation, job search strategy, networking and offer negotiation. -
Co-Founder & Strategic AdvisorMcgarry&Sons | Sportswear Specialists Sep 2013 - PresentBoston, Ma, Us• Partnered with spouse to co-found consultancy focused on helping performance footwear & apparel brands launch & scale — building the agency into the go-to strategic partner for brands like Hoka, Cotopaxi, Tracksmith, Champion, Janji, New Balance, Reebok, Moolah Kicks, Alps & Meters, and Nike. In 2015, recruited by client to join its new venture, York Athletics MFG, as its CEO and co-founder. • Highly sought after by digitally native challenger brands to disrupt established categories — guiding clients like Tracksmith through competitive category positioning, brand & product value proposition, consumer insights, and brand narrative & key messaging processes to develop core strategic tenants.• Approached regularly by clients like Hoka to create & launch new product categories — providing product strategy, performance innovation, line architecture, creative direction, and design while collaborating with in-house sourcing, development, and manufacturing teams to help Hoka enter the performance apparel space globally in early 2024.• Lead GTM strategy and omnichannel activation for brands like York Athletics MFG — injecting big idea launch concepts, campaign creative direction, digital & IRL channel strategy, and creative asset production to ensure brand authenticity, maximize editorial exposure, and increase customer acquisition.• Across ten years, recognized with numerous industry awards — notably receiving The Best Workout Shirts for Running from Runner’s World for Tracksmith, Best Gym Shoe for Every Type of Workout from Men’s Health for York Athletics, The Best Running Jacket to Weatherproof Your Run from GQ for Janji, and a 50 On Fire Award from BostInno. -
Certified Mindset & Resiliency CoachMental Health & Resiliency Training For Entrepreneurs Apr 2022 - PresentHelping ambitious executives & entrepreneurs optimize career success and mental well-being with mindset & resiliency strategies rooted in neuroscience and positive psychology. SERVICES:Resiliency Strategies for Improved Health & Wellbeing • Lifestyle Behavior Optimization • Meditation & Mindfulness Instruction • Cognitive Restructuring • Cultivating Positivity • The Science of Stress • Adaptive Strategies for Regulating the Nervous System • Growth Mindset Instruction • Goal Setting & Accountability • Social Connection Assessments • Mending Mind & Body • Self-Care Strategies -
Mentor-At-Large, Healthlab Entrepreneurship AcceleratorHarvard University Sep 2023 - Jul 2024Cambridge, Massachusetts, Us -
Ceo, Board Member & Co-FounderYork Athletics Mfg. Feb 2016 - Sep 2021Boston, Massachusetts, Us• Recruited by the third-generation sportswear company to build a D2C performance footwear brand from the ground up — holding full P&L ownership while setting the vision, building the operating team, raising four rounds of funding, and leading the organization through high-margin growth across five years as CEO.• Engineered a balanced omnichannel business model grounded in e-commerce, wholesale, strategic brand & athlete partnerships, and media exposure — creating a successful formula for responsible growth and achieving a +94% average annual revenue growth in the first 4 years with +32% repeat business and +2% average ECR.• Built York Athletics MFG into a strong social impact brand committed to mental health & community connection — creating the award-winning marketing campaign ‘Worth the Fight' featuring gold medalist and activist Aly Raisman to raise awareness and financial support for underserved populations.• Served as de facto Chief Product Officer — building a lean international sourcing & manufacturing platform and driving all product creation to deliver one of the industry’s highest quality performance training footwear lines that received recognition as Best New Performance Gear by Men’s Health, Best Gym Shoe by Men’s Fitness, Best All Around Gym Shoe by Gear Patrol and Best in e-Commerce by Boston Magazine.• Oversaw all marketing and strategic partnerships — creating brand heat and exposure through negotiated collaborations with Olympic Gold Medalist Aly Raisman, Rhone Apparel, Huckberry.com, Title Boxing, Barry’s Bootcamp, Zappos, and Amazon.• Led innovation initiative focused on increasing e-commerce conversion with minimal returns & exchanges — creating Fitfinder, a revolutionary mobile solution using 3D imaging to ensure accurate sizing for at-home purchases, ultimately reducing the average return rate to an industry-leading 12% – 15%. -
Global Vice President — Lifestyle FootwearPuma Aug 2010 - Sep 2013Herzogenaurach, De• Recruited by the iconic footwear brand to reinvigorate its global lifestyle footwear business — rising through the product ranks across eight years to become the company’s youngest senior executive and successfully growing the product portfolio to over $1.3 Billion in revenue with an industry-leading profit margin of 50%+.• Hand-picked by CEO, CPO, and footwear leadership team to serve as a member of the executive strategy team — leading market-shifting brand & product transformation initiatives to increase cultural relevance, drive demand, and maximize regional commercial opportunities for Puma’s lifestyle business. • Built a brand energy program from the ground up to reinvigorate the iconic Puma Suede franchise and other core product lines — partnering with Usain Bolt, Alexander McQueen, Hussein Chalayan, Pele, Walt “Clyde” Frazier, Ferrari, BMW, MTV, Sneaker Freaker, and Undefeated to increase relevance, exposure, and revenue while validating a repeatable framework for success across other business units.• Partnered with global merchandising and GTM teams to standardize the global product footprint for luxury, lifestyle, women’s performance training, motorsport, and kids categories — creating SMUs for wholesalers like Foot Inc., Genesco, JD Sports, and Nordstrom to meet regional revenue targets.• Led a multi-national team of 13 Product Marketing Managers in the US, Germany, United Kingdom, and Japan — restructuring the team and centralizing the product creation process from regional to global to ultimately maximize cohesion, increase SKU efficiency, and grow the lifestyle business by +53%.• Selected by the holding company, Kering, to create a new product category within newly acquired sister company, Volcom — building the team, strategy, and infrastructure to develop & launch footwear for one of the most authentic surf / skate / snow brands in the industry. -
Global Product Group Director — Lifestyle FootwearPuma May 2009 - Jul 2010Herzogenaurach, De
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Global Senior Product Manager — Lifestyle FootwearPuma May 2007 - Apr 2009Herzogenaurach, De
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Global Product Manager / Jr. Product Manager — Lifestyle FootwearPuma Jun 2005 - Apr 2007Herzogenaurach, De
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Marketing Director & Co-FounderPoptsunami Marketing May 2004 - Jun 2005• Co-founded creative consultancy focused on connecting brands with youth culture — building outside-of-the-box ideas around action sports athletes, musicians, and events.• Within 14 months, built a portfolio of high-value client business — delivering creative campaign strategy, photography, content production, and experiential marketing for Adidas Skateboarding, Norton Motorcycles, Dakine, MTV, and Sub Pop Records.
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Marketing Communications Manager — SavierNike 2002 - 2004Beaverton, Or, Us• Recruited as an early hire to build Nike’s new skateboarding sub-label, Savier — leading global advertising, PR & athlete exposure, and web content to authentically connect with the action sports culture and ultimately architecting the success formula for the industry-shifting global skateboarding venture, Nike SB.• Partnered with marketing & sales leadership to create the brand’s international and regional marketing strategies — leveraging the crossover appeal of skateboarding & street culture to gain exposure in credible media platforms like Vice, Complex, Fader, Transworld, Thrasher, Slap, and Kingpin.• Led cross-functional collaborations with Nike’s product, sourcing, and marketing teams to dramatically expand the brand’s presence in action sports, street culture, and entertainment. -
Snowboard Coach & Product Wear TesterVans Jun 2001 - Aug 2001Costa Mesa, California, Us• Joined Vans’ High Cascade Snowboard Camp at Mount Hood as a snowboard & skateboard coach in an effort to pursue a career in snowboarding — gaining exposure to the product wear-testing process of a world-class action-sports brand and igniting a lifelong passion for the footwear industry.
Mark Mcgarry Education Details
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University Of VermontRecreation Management With A Minor In Business
Frequently Asked Questions about Mark Mcgarry
What company does Mark Mcgarry work for?
Mark Mcgarry works for Questrom School Of Business, Boston University
What is Mark Mcgarry's role at the current company?
Mark Mcgarry's current role is Associate Director, MBA Career Development (Executive Sabbatical).
What schools did Mark Mcgarry attend?
Mark Mcgarry attended University Of Vermont.
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