Since earning my engineering degree from Loughborough University, I have developed a strong career in the bicycle and wheeled goods industry, with a particular focus on driving sales and marketing strategies across the UK, EU, and North America. My expertise spans building consumer-focused product lines, managing global partnerships, and implementing innovative go-to-market approaches.I started my career by deepening my technical and design skills and understanding of relevant safety standards. I soon progressed to leading the product team and then transitioned into roles that emphasized sales growth and market expansion.In my most recent role, I established the Northern Hemisphere division for a leading Australian wheeled goods manufacturer, building a scalable business that achieved revenue of USD $21M in 4 years. This success stemmed from strategic marketing, data-driven decisions, and strong customer engagement across traditional retail, online marketplaces and ecommerce websites.
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DirectorMilk Bikes Limited Aug 2010 - Aug 2024Chelmsford, United KingdomFounded in 2010, Milk Bikes Limited is a UK-based consultancy to the wheeled goods industry. Milk has helped large and small brands with a range of projects from initial concept design through to sourcing a suitable production partner. We have experience launching and building brands, setting up distribution and omni-channel sales networks in the UK, EU and north America for companies wanting to expand into new markets. Milk understands the challenging it is to get your product range into the market, be that a high street retailer, a local specialist dealer or direct-to-consumer on one of the growing array of marketplaces. We have managed to get brands placed with mass-market retailers and may be able to help you achieve this too.We can do as much or as little as you need. If you’d like to chat please get in touch. -
Head Of Northern HemisphereMomentum Mobility Limited Aug 2020 - Jan 2023Chelmsford, England, United Kingdom -
Director (Uk)Momentum Mobility Limited Nov 2017 - Jul 2020UkMomentum Mobility Limited is the leading manufacturer and distributor of bicycles and wheeled goods in Australia and New Zealand, and now supplying UK, European and North American markets.
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Co FounderJr Drift Trikes Limited Oct 2012 - Oct 2020Hemel Hempstead, United KingdomDesign and produce components for the young and rapidly growing adrenaline sport of drift triking.
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Director2Wt Ltd Feb 2015 - Jan 2016Chelmsford, Essex2WT LTD proud distributor of: - MOMSEN BIKES. Forged in the Untamed South Africa- Stop-A-Flat - 100% puncture-proof inner tubes- MUNA - Little bikes with Big attitudes
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Product Development ManagerSports Direct May 2007 - Aug 2013Universal Cycles (part of the Sports Direct group) was one of the largest distributors of bicycles and accessories in the UK. I oversaw the design, technical, and production aspects. My role included:• Designing frames and forks, and compiling specification sheets for each model, making sure that all componentry is compatible.• Ensuring that new products, components, and packaging meets stringent British and European safety standards, initially through in-house testing in our workshop, and then using 3rd party test houses (e.g., Bureau Veritas, SGS, etc). • Ensuring our suppliers comply with various Social, Ethical and Environmental standards required by Universal’s customers (Argos, Tesco, Toy R Us, etc).• Travel to and communicating with our factories and agents based in Asia (China, Taiwan, Sri Lanka, Cambodia, Vietnam, Bangladesh, etc.).
Mark Meadows Education Details
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Engineering
Frequently Asked Questions about Mark Meadows
What is Mark Meadows's role at the current company?
Mark Meadows's current role is Business Leader with Engineering Expertise | Specializing in Sales, Marketing & Product Development | Combining Technical Knowledge with Strategic Growth.
What schools did Mark Meadows attend?
Mark Meadows attended Loughborough University, St. John's College.
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