Mark Mercurio Email and Phone Number
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Mark Mercurio is a President & Chief Executive Officer at The Gorilla Glue Company at The Gorilla Glue Company. He possess expertise in consumer products, brand equity, customer insight, cross functional team leadership, shopper marketing and 7 more skills.
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President & Chief Executive OfficerThe Gorilla Glue Company Jan 2019 - PresentCincinnati, Ohio, Us
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Chief Marketing Officer & President, InternationalThe Gorilla Glue Company Sep 2018 - Jan 2019Cincinnati, Ohio, Us
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Chief Marketing OfficerThe Gorilla Glue Company Jan 2017 - Sep 2018Cincinnati, Ohio, Us
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Vice President, Marketing & InnovationThe Gorilla Glue Company Aug 2014 - Mar 2017Cincinnati, Ohio, Us
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Brand Manager Na IamsProcter & Gamble May 2013 - Aug 2014Cincinnati, Ohio, Us• P&L responsibilities for all N.A. Iams Pet Food ($1.1B retail sales), managing 6 direct reports including 4 Assistant Brand Managers and 2 Marketing Specialists, and leading Iams multi-functional business team. Expanded role after 6 months to include Global Iams innovation.• Delivered back-to-back years of sales growth for only second time since 2004. Consistently delivering share growth in 4 of 5 segments.• Developed new megabrand marketing and media model. Managed agency in developing all advertising including 17 TV and 6 print ads.• Overhauled operational discipline, developing new market analysis capabilities, establishing new Iams Multi-Functional Business team, and step-changing customer team engagement. Enhanced market awareness led to redefining 2014 growth strategies.• Led Pet Care’s ArtsWave Fund Drive. Was 1st Business Unit (of 30) to exceed goal and stretch goal; 3rd Business Unit to 100% response. • Awarded Key Manager Incentive. -
Customer Team Marketing Manager, Family DollarProcter & Gamble Oct 2011 - May 2013Cincinnati, Ohio, Us• Led Family Dollar (FDS) and P&G joint marketing and merchandising campaigns resulting in $103M sales, consecutive fiscal years of record P&G sales at Family Dollar (+9% & 10%, respectively) and regained share growth (+1.5%).• Developed influential relationships with FDS C-Suite including Chief Marketer, Chief Merchant, and Chief Operator & President. P&G was awarded FDS Supplier of the Year in 2012, with marketing partnership cited as a key driver. • Pioneered breakthrough joint marketing campaigns including first-ever Spanish-language co-equity television campaign, joint media partnership with Univision and OWN, and an Effie-award winning marketing and merchandising program featuring Olympian Lolo Jones.• Awarded Key Manager Incentive. Achieved highest possible performance rating.
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Brand Manager Swiffer Global FranchiseProcter & Gamble Aug 2009 - Oct 2011Cincinnati, Ohio, Us• Led Global Swiffer (>$1B global retail sales) to record sales (+4% volume sales, +5% $ sales) and share growth (+0.4 global $ share points).• Developed all global advertising and launched two new advertising campaigns in NA and Western Europe, including 13 TV spots, 10 digital and social media programs, and 5 print ads. Relaunched global website. Owned relationship with all global agencies (NYC, Paris, London).• Created and managed innovation portfolio worth over $300M in sales, including 5 new-to-the-world products and 4 franchise commercial restages that launched in NA and Western Europe.• Managed global equity and innovation strategy with team of three ABMs. Led cross-functional innovation teams including R&D, Market Research, Product Supply, and Finance. Chosen by Global GM to design regionally-dispersed global innovation team.• Awarded Key Manager Incentive.
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Assistant Brand ManagerProcter & Gamble Dec 2005 - Aug 2009Cincinnati, Ohio, Us• Led N.A. Swiffer’s WetJet business ($250M retail sales) to consecutive years of record sales (+9% & +14%). • Managed total Swiffer marketing and media plans (2nd biggest media budget in P&G), improving Marketing ROI and media efficiency.• Developed all N.A. WetJet innovation programs, managing 20+ multi-functional team of R&D, product supply, market research, and finance. Program included brand restage that grew sales 14%, improved profit margins and grew net profit 54%, overdelivering NPV targets by 50%.• Envisioned and brought-to-life new franchise commercial value-reframing program, rallying organization to shift strategies on short notice during 2008 recession. Program reignited growth setting Swiffer on course to be one of North America’s fastest growing businesses (+10%).• Awarded Recognition Shares by N.A. Vice President.
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Associate Manager Consumer & Market KnowledgeProcter & Gamble Jun 2004 - Nov 2005Cincinnati, Ohio, Us• Managed all Downy advertising and innovation research, including development of breakthrough pre-launch research techniques to measure new campaign potential. Forecasted pre-market volume for all initiatives, partnering with market forecasting suppliers (Nielsen, etc.).• Led franchise in-market diagnostic tools, including Marketing Mix Measurements, Media Effectiveness Tracking, and Equity Health Tracking. Pioneered new “Brand Health Review” program integrating meta-analysis across all in-market tracking tools.
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ConsultantAccenture Jun 1999 - Jul 2002Dublin 2, Ie
Mark Mercurio Skills
Mark Mercurio Education Details
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University Of Virginia Darden School Of BusinessMba -
University Of CincinnatiCivil Engineering
Frequently Asked Questions about Mark Mercurio
What company does Mark Mercurio work for?
Mark Mercurio works for The Gorilla Glue Company
What is Mark Mercurio's role at the current company?
Mark Mercurio's current role is President & Chief Executive Officer at The Gorilla Glue Company.
What is Mark Mercurio's email address?
Mark Mercurio's email address is ma****@****lue.com
What is Mark Mercurio's direct phone number?
Mark Mercurio's direct phone number is +151340*****
What schools did Mark Mercurio attend?
Mark Mercurio attended University Of Virginia Darden School Of Business, University Of Cincinnati.
What skills is Mark Mercurio known for?
Mark Mercurio has skills like Consumer Products, Brand Equity, Customer Insight, Cross Functional Team Leadership, Shopper Marketing, Brand Management, Trade Marketing, Fmcg, Brand Architecture, Marketing Research, In Store Marketing, Segmentation.
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