Mark Meyer Email & Phone Number

St. Louis, Mo, Us

St Louis, Missouri, United States

Primary Market Research Development and Execution: Lead the market research process, including providing guidance to team members and stakeholders on research methodologies, research study design (qualitative & quantitative) and project management techniques to support companies ability to use research for business impact. Direct research execution, analysis and presentation of key insights and recommendations to stakeholders. Secondary Research: Oversee the tracking, procuring and synthesizing of secondary research to inform key business initiatives. Leads the relationship with existing vendors and identify new resources to assist with market research objectives. Offering Ideation: Primary marketing strategy representative for development process, partnering with the Product Management and Sales Distribution teams to inform of ideation & feasibility of offering development and iteration. Market Intelligence: Research new markets or new areas of the market to discover new or enhance existing offerings. Develop methods for obtaining and maintaining data necessary for research and determine the appropriate qualitative and quantitative techniques for analysis. Leads intelligence and competitive analysis. Analyze indirect competition and evolving customer, technological and regulatory trends.

St Louis, Missouri, United States

Assistant Vice President at $1B+ divisional HQ. Lead and direct F&I (Finance & Insurance) product development & product integration for automotive, marine, powersports, recreational vehicle and ancillary product lines. Coordinate product development with IT-mainframe, web, claims, actuary, legal-compliance, regulatory, accounting, project management office, training and marketing. Responsibilities included legal contract development, product launches, product innovation, review business opportunities, legal review of marketing collateral materials, market monitoring & market reporting, manage competitive intelligence, due diligence with acquisitions and stand-up classroom adult learning / training for employees, agents & direct sales force.

St Louis, Missouri, United States

Director / Product Development at $600M+ divisional HQ. Lead and direct F&I (Finance & Insurance) product development for (10) automotive product lines. Coordinate product and project management with IT, web, claims, actuary, legal-compliance, regulatory, accounting, project management office, training and marketing. Responsibilities include legal contract development, product launches, review business opportunities, manage competitive intelligence, financial lender approvals, product consolidations from acquiried companies and stand-up classroom adult learning / training for agents & direct sales force.

St Louis, Missouri, United States

Executive Risk Underwriter with $7M book of business & $3M risk authority for privately held & non-profit organizations. Managed underwriting / development of Executive Protection products-Directors & Officers, Fiduciary, Crime, Kidnap-Ransom-Extortion, Internet Liability & Employment Practices Liability. Manage 20 agency/broker relationships. Responsible for sales, marketing, product training and financial analysis/rating of exposures.

St Louis, Missouri, United States

National marketing leader of GE insurance service agreements. Manage 6 product lines-automotive, marine, motorcycle, (RV) recreational vehicles, personal watercraft and snowmobile with 1,500 accounts and 22,000 contract sales. Accountable for new business development, marketing plans, agent product training and trade shows. Responsible for market research, competitive intelligence, recruiting agents, collateral materials development, fulfillment, printing, public relations, web content and advertising agency relationships.

St Louis, Missouri, United States

Managed $1 million business plan with 750 households and 2,300 policies. Marketed and sold property, casualty, life and long term care insurance, in addition to banking, and mutual funds products. Recruited and managed support staff. Provided coaching in selling tactics, product knowledge and customer service. Obtained Series 6 and Series 63 financial license designations.

St Louis, Missouri, United States

National team marketing leader and corporate liaison of the business development group for the #1 automotive tire manufacturer. Coached marketing development skills and facilitated marketing activities of 8 field-marketing managers for 6 brands in 6 zones. Orchestrated integration between field sales and brand management, motor-sports, competitive intelligence and marketing research business units. Provided retail consulting, product training, benchmarking and classroom adult learning training seminars for key partners and industry trade associations.

Seattle, Washington, United States

Team sales leader with $40 million business plan and $400K market support budget. Managed 6 brands and 95 accounts with 400 points of sale in 13 states. Lead 8 account managers and 3 zone staff (Marketing, Operations & Training) providing coaching, performance reviews and development of account management techniques. Directed and approved marketing strategies, tactical plans, product training, co-op advertising and sales forecasting. Managed key client relationships and new business development.

Houston, Texas, United States

Team marketing leader with $24 million business plan and $200K market support budget. Managed 6 brands and 70 accounts with 300 points of sale in 6 states. Lead 8 account managers providing market data & analysis on consumer segments, media, channels of distribution and competitors. Provided retail consulting to select customers.

Houston, Texas, United States

Territory manager with $8 million business plan and $20K market support budget. Managed 6 brands and 40 accounts with 160 points of sale. Managed customer’s action plans, product training, promotions, merchandising and retail inaugurations.

Master Of Business Administration (Mba)

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General