Summary:Works with brand and agency clients senior management to:- develop omnichannel marketing communications and campaigns.- transform their creative operations

Remit:Creative:- Channel planning- Comms / content planning- Campaign concept development- Creative directionOperations:- Response planning- Response resourcing

Operations:- Setting up In-house Design Studio Facility- Resource / Supplier Procurement and Management- Developing Marketing WorkflowCommunications:- Formalising Brand Architecture- Evolving Brand Identity- Campaign Planning- Creative Direction- Creative Services Management- Creative Delivery

Remit:Creative:- Comms and concept development- Creative directionOperations:- Service provision- Content delivery- Customer experience- Financial control

Remit:Creative:- Channel planning- Comms / content planning- Campaign concept developmentOperations:- Response planning

Appointed Managing Director of Public, Brand Experience Agency to work with the Owner, Business Development Director, FD and senior management to co-ordinate, develop and manage growth initiatives.Responsible for evolving the client experience, driving operational and commercial efficiencies and maintaining the quality and effectiveness of Public’s work and client experience.

Summary:Following a period of consultancy, joined AIM listed SaaS cloud technology company dotDigitalGroup plc (dotMailer) as Director of Marketing Communications. Worked with the board and department heads to coordinate and align internal product, client services, sales and marketing teams growth initiatives. Developed new cross-channel investment and communication strategies and plans to grow revenues from existing clients, open up new local and international markets and transform sales pipeline to achieve forecasted growth.----------------------------------------------------Role - Marketing Operations:- Business Growth Strategy (Coordinating and aligning board and cross-departmental initiatives)- Marketing Strategy (Positioning, communication, content, channel and partner strategies)- Investment Strategy (Team, supplier, channel & campaign budgets and reporting ROI)- Team Strategy (Leadership, reorganisation, recruitment, KPI's and development)- Supplier Strategy (Procurement and KPI's)Role - Marketing Activity:- Process Management and Team Leadership (Team: Head of Marketing, Marketing Managers, Channel Managers, Production Manager, Designers and Suppliers)- Planning (Lead generation, conversion, nurturing and loyalty programmes)- Creative Direction (Communications, content and campaigns)- Evaluation (Channel, campaign, team reporting / CRM)Channels:- Events (Trade shows, seminars, webinars, private dining, speaking opportunities)- Digital (Email, web, social, blog)- Telesales- Sponsorship- Awards- PR

Summary:Following consultative period, joined RPM brand experiential agency to work with senior management as Creative Director to create and evolve new and existing creative services, revenue opportunities, processes, tools and resources to win and service clients more effectively, and raise the quality of the creative product and service.----------------------------------------------------Role - Creative Operations:- Service growth and ROI strategy- Team recruitment / development strategy- Ways of working and best practice- Output quality controlRole - Creative Services:- Creative Management (Team and project capacity planning, budgeting and utilisation)- Creative Direction (Communication and campaign strategy, planning and creation / Team leadership and direction)- Quality control (Service provision / Creative Output)Channels:- Live (Experiental)- Shopper (On & Off Trade)- Digital (Web/Social/Mobile)- OOH- RTM- ATL (Press)Campaigns:- Brand and product engagement campaigns / toolkits- Shopper consideration and conversion campaigns / toolkits- Category consideration and conversion campaigns / toolkits- Customer / Trade engagement and sales campaigns- Corporate communication and engagement campaignsClients (Brands):- Diageo (Smirnoff / Smirnoff Flavours / Guinness / Pimm's / Cuervo / Captain Morgan Spiced / Captain Morgan Black / Bailey's / Johnnie Walker / Talisker / PreMix Cans / Innovation - Jeremiah Weed, Zwack, Grind / Category - Spirits)- Heineken (Strongbow / Bulmers)- Sky (SkyRide)- Dr Oetker (Onken)

Summary:Founded and managed Millard Stanhope, a brand communication and design agency, to provide creative branding and campaign services to B2C and B2B, national and international brands, clients and agencies, for over 10 years.----------------------------------------------------Role - Operations:- New business- Operations- Finance- Client Servicing- RecruitmentRole - Services:- Account Management (Client and project management from briefing to activation)- Creative Management (Team and project capacity planning, budgeting and utilisation)- Creative Direction (Communication and campaign strategy, planning and creation / Team leadership and direction)- Photography Management (Pre-production and post-production)- Photography Direction (Art Direction)- Production Management (Supplier management from briefing to delivery)- Quality control (Service provision / Creative Output)Channels:- Live (Experiential)- Shopper (On & Off Trade)- Retail- Guerilla- Digital- RTM- OOHCampaigns:- Brand and product engagement campaigns / toolkits- Shopper consideration and conversion campaigns / toolkits- Customer / Trade engagement and sales campaigns- Corporate communication and engagement campaignsClients (Brands):- Unilever (Super Noodles / OXO / Flora / Peperami / Cup-a-soup)- Etam (Etam / Etam Plus / Tammy / EJC)- TUC (Union Energy / Conference)- Broadreach Networks (Ready to Surf)Agencies (Brands):- Cubo (Busch Entertainment / AT&T)- Cake (Rizla)- RPM Ltd (Adidas / McVities / Umbro)