Mark Mohn Email & Phone Number

Shippensburg, Pennsylvania, United States

Shippensburg, PA

Responsible for the development, communication and implementation of the Attachments business plan in cooperation with the region and the Global Attachments Team

Shippensburg, PA

Responsible for the development, communication and implementation of the Attachments business plan in cooperation with the region and the Global Attachments Team.

Responsible for largest revenue segment of JLG product line of aerial work platforms, including market research, new product development, business planning, pricing, communications and sales training.

Managed entire marketing function for $600M revenue segment of JLG product line of aerial work platforms, including market research, new product development, business planning, pricing, communications and sales training.Drove the development and implementation of media strategies that resulted in accelerated sales growth and profitability of 20% year after.

Served as a core member of Integrated Product Development Team for all new product development. Coordinated and served as liaison between customers and functional departments during design of new products. Conducted domestic and international prospecting by cultivating relationships with existing and potential customers through frequent meetings during.

Set up and organized marketing department at facility to support Europe, Africa and Middle East markets.Responsible for business plan development for all new European projects. Managed development of international specifications for the full product line.Developed European sales literature, price lists and support materials.

Assisted product specialists with in-house and field sales training. Assisted district sales managers with new distributor development.Hosted distributors and customers during factory visits, including site tours and demonstrations.

Bs, Marketing

Bachelors Of Science, Marketing