Mark Mohn Email & Phone Number

Shippensburg, Pennsylvania, United States

Shippensburg, Pa

Responsible for the development, communication and implementation of the Attachments business plan in cooperation with the region and the Global Attachments Team

Shippensburg, Pa

Responsible for the development, communication and implementation of the Attachments business plan in cooperation with the region and the Global Attachments Team.

Responsible for largest revenue segment of JLG product line of aerial work platforms, including market research, new product development, business planning, pricing, communications and sales training.

Managed entire marketing function for $600M revenue segment of JLG product line of aerial work platforms, including market research, new product development, business planning, pricing, communications and sales training.Drove the development and implementation of media strategies that resulted in accelerated sales growth and profitability of 20% year after year through national / international ad campaigns, ad placement schedules, sales literature development and press releases.Researched and analyzed key markets / industries and potential market channels. Developed business plans, marketing and advertising campaigns including pull-through campaigns and lead generation for sales team. Participated as an integral member of a strategic international management team charged with developing the Chinese market. Identified products to be produced at new Chinese manufacturing facility, researched customer requirements and provided customer training.Led sales and marketing portion of Special Projects Group for customers with specialized requirements. Team successfully achieved revenue generation of $25M. Collaborated with members of the Special Projects Group to redesign the process of special projects acceptance and completion resulting in faster response time and the ability to accept more projects. Projects increased approximately 50% after the process was streamlined.Resume of

Served as a core member of Integrated Product Development Team for all new product development. Coordinated and served as liaison between customers and functional departments during design of new products. Conducted domestic and international prospecting by cultivating relationships with existing and potential customers through frequent meetings during which specifications for new products and market segments were identified.Evaluated and proposed attendance to specific revenue generating tradeshows. Proposed models to be exhibited and determined how they should be displayed. Budgets ranged from $25K to $2M.; Managed marketing function for $350M revenue Grove Manlift full product line of aerial work platforms, including new product development, marketing, business planning, sales training, technical support and market research. Administered departmental budget of $500,000.Spearheaded development of Manlift Ideal Product Portfolio. Used extensive market research and statistical analysis to determine proper model / options mix. Served as chairman of Manlift Executive Product Committee which was responsible for developing Manlift five-year product development plan and prioritizing projects.Led Integrated Product Development Team for two new projects that began production on time and were 5% and 14%, respectively, under cost target. Served as key team member of Integrated Product Development Team for all other new product development.Collaborated with ad agency to develop national / international ad campaigns, ad placement schedules, sales literature development and press releases.Recruited, hired, trained, and managed performance of four direct reports. Conducted annual reviews, identified areas of growth and implemented plans for achievement. Direct reports were consistently promoted as a result of excellent mentoring and skills development.

Set up and organized marketing department at facility to support Europe, Africa and Middle East markets.Responsible for business plan development for all new European projects. Managed development of international specifications for the full product line.Developed European sales literature, price lists and support materials.

Assisted product specialists with in-house and field sales training. Assisted district sales managers with new distributor development.Hosted distributors and customers during factory visits, including site tours and demonstrations.

Bs, Marketing

Bachelors Of Science, Marketing