Mark Morley Email & Phone Number

United States

Towson, Maryland, United States

Towson, Maryland

As Channel Marketing Manager I am primarily responsible for directing and coordinating strategic marketing activities to achieve operating plans within National accounts. As Channel Marketing Manager I have overall responsibility for the profitability, promotion, pricing, merchandising and new product plans for key growth categories within the prescribed Business Unit. Key responsibilities: •Charged with achieving specific targets in association with identifiable accounts or particular segments of the business•Evaluate analytics to determine which promotions are most effective and which to use to overdrive strategic goals•Work with our product marketing teams to identify and implement growth initiatives within our current product ranges as well as expansion areas•Reviews brand and merchandising messaging and tactics to make sure they comply with overall channel strategy and make recommendations on improvements for a better customer experience within specific accounts•Provides brand, product and management team competitive insights and recommendations•Work with the cross functional teams to develop product, merchandising, and promotion strategies•learning and understanding the channel P&L to make sound business decisions in order to drive top and bottom lines•Work with sales & marketing team in collaboration with product, brand, and finance to develop strategic initiatives•Successfully executing market communication plans and new product launches•Analyze/tracking POS, Inventory, Market Share, Competitive Landscapes•Tracking program/promotional effectiveness and recommend changes and improvements as required

Towson, Md

Towson Maryland

Towson, Md