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Senior executive with 25+ year track record. Most well-known for leading the strategic turnaround of Hilton (Blackstone), the largest PE profit in history and becoming the #1 company in its sector for growth, profitability, and place to work. Recently turned around a retail REIT, beating the PE underwriting and turning the largest, most profitable investment for SVP Global. Experience has included PE/Corporate transformations, an IPO, M&A, corporate financial planning, strategy/business development. Worked with private equity firms (Blackstone, SVP Global) and with large companies (Bain, Hilton, Expedia). I was the right hand to the CEO and CFO of Hilton ($50B+ EV), and the Blackstone team, responsible for managing the investment thesis, investor relations, leading a global transformation ($300M+ in annual expense savings), a new strategic plan, creating C-level budgeting/incentive processes, unlocked $350M in new annual revenue, co-leading a $15B+ debt and equity capital market transaction, investor relations & financial reporting. Evaluated $13B+ in M&A opportunities. Wrote an S-1 and working alongside top bankers and lawyers, managed the IPO process for HLT. Worked on the spin of PK (real estate) and HGV (timeshare) from HLT.At Expedia, led two businesses which included a global hotel brand comprising of 8,500 hotels, and hotel owner services, creating new B2B digital products. Successful seed-stage venture investor and strategy consultant in travel, restaurant, and other real estate-oriented businesses. Frequent guest speaker and panelist. I have a rare combination of understanding Finance and Technology. I also understand real estate but am an expert in travel distribution and systems. This has made me an invaluable partner to top leaders in travel. I have played leadership roles with the AHLA which helped shape that organization and change the hotel industry. I am on the advisory councils of MRI Real Estate Software and Placer AI. Specialties: Executive Management, Corporate Finance, Transformations, Value Creation, Financial Planning & Analysis, Corporate Planning and Development, M&A, Innovation, Investor Relations, Advisory and Board Member, Business Development. Dealing with ambiguity, results-oriented, fast-moving.
Wpg (An Svp Global Company)
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Chief Transformation OfficerWpg (An Svp Global Company) May 2022 - PresentOn behalf of a PE firm, joined the c-suite to rapidly transform a large retail real estate owner and operator. Significantly exceeded the investment underwriting and will turn the largest profit in the sponsor's history. Directly lead the technology/data and transformation departments, and executing on a significant digital transformation, with particular emphasis on commercial and finance functions. Began working with AI to accelerate solutions.
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Founder And Managing PartnerNeeba Group Mar 2016 - PresentSelf-directed projects, working on the following inter-related activities:1) Interim C-Suite leader for $6B pe-owned company, playing a COO/Transformation role, bringing new tech and data, transforming cost structures, and evaluating end-game options for the sponsor.2) Advisory: Consult for C-suites of public companies (e.g. IHG, YUM), PE firms, and VC firms. Work includes transformations, developing strategic and growth plans, investment analysis, corporate planning and budgeting, investor relations, and more. Identified over $200M in EBITDA growth opportunities in recent projects.3) Speaker: In 2020, conducted 50+ speaker/panelist engagements on various topics (distribution, hotel brands, loyalty, real estate, short-term rentals) for companies, investors, and equity analysts. 4) Venture Investing: Founder of Neeba Ventures, a successful seed-stage venture fund investing for the next generation of travel, transportation, and real estate tech companies (co-working, short-term rentals, data-oriented service providers, last-mile transport, etc.).5) Tech: leader of a team of tech leaders with expertise in data-oriented technology for hotel, travel, real estate, and more (i.e. automation, revenue management, big data aggregators, tech stacks, etc.)
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Global Leader, Owner Strategy And ServicesExpedia, Inc. Sep 2016 - Jun 2018Seattle, Wa, UsLed Expedia's "VIP Access" global hotel brand comprised of 4,500 hotels around the world, making it one of the largest hotel "soft" brands. Also, initiated and led a new global business division, focused on developed new "big data" and digital products for major hotel ownership groups (private equity, REIT's, etc.) and management companies. Defined a future-state hotel brand, from tech to marketing to support. Defined recommendations for Loyalty programs, as part of future state. Brand Net Revenues exceeded $250M annually. -
Chief Strategy Officer (Cso) (Included Transformation, M&A, Corporate Planning, Ir)Hilton Worldwide (Prior To Pk And Hgv Spin Offs) 2011 - Mar 2016Partnered with the CEO and CFO, and Blackstone, to drive a total transformation of the now $50B Company resulting in one the most successful equity returns in PE history. Led the global corporate strategy office which covered M&A ($13B+ businesses reviewed), Capital Markets ($15B+ in debt and equity transactions), Investor Relations, Corporate Planning, and Innovation for the world's largest hospitality company during a highly transformative period. In most cases, these were newly re-created functions so I built them up from scratch. With the CEO, created the company's first comprehensive global corporate strategy and C-suite incentive and metric system. Created BOD presentations. Led the global transformation of the company's organization, evaluated several major M&A opportunities, led parts of our debt refinancing and IPO transactions, and led activities which significantly increased the Company's EBITDA. Created and maintained global industry analysis, created competitive benchmark reporting, installed and led a five-year business planning and financial model cadence. Frequently met with industry analysts, tracking valuations and financial reporting changes. Planned for the corporate spin off of a REIT (Park Hotels (PK)) and Hilton Grand Vacations (HGV).
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Sr. Director, Global Corporate Strategy And TransformationHilton Sep 2008 - 2011Mclean, Va, Us -
Business Strategy ConsultantBain & Company 2006 - 2008Boston, Ma, UsAdvised clients on various issues including procurement optimization, customer service improvements, manufacturing process improvements, new business segment opportunities and industry analysis. Industries included manufacturing, travel, business services, and private equity. -
Peace Corps Volunteer, Business ConsultantPeace Corps 2001 - 2003Washington, District Of Columbia, UsWorked with small businesses on business planningAdvised farms on sustainability, environmental issuesConsulted with communities on economic development -
Business Development And StrategySilicon Valley Bank 2000 - 2001Santa Clara, Ca, UsWorked on strategy and business development for a new business incubation venture. Transitioned to a more general strategy and risk management role, evaluating technology and funding trends and risks, cost savings, and other business growth opportunities. Generated over $30M in cost savings. -
Manager, Hotel DevelopmentHilton Worldwide 1998 - 2000Mclean, Va, UsMet with various entities (equity, debt, public, developers, etc.) to help create new hotels for Hilton Hotels. This was pre-Promus acquisition, where we were just starting to accelerate our growth plans, and launching new brands. -
Finance AnalystTishman Realty 1996 - 1998New York, UsServed as the owner's analyst at a major resort & casino ($350M), developing the financial and accounting systems, creating the annual business plan and budgets, cash forecasting, and controller activities and general problem solving to get the resort opened. Also worked in asset management on real estate refinancing, property improvement plans, new real estate acquisition analysis, etc.
Mark Morrison Education Details
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Northwestern University - Kellogg School Of ManagementFinance -
Cornell UniversityHotel Administration
Frequently Asked Questions about Mark Morrison
What company does Mark Morrison work for?
Mark Morrison works for Wpg (An Svp Global Company)
What is Mark Morrison's role at the current company?
Mark Morrison's current role is Experienced executive leader (Transformation/CFO/COO/Tech/Strategy) leader . Private Equity, IPO, Transformations, Organization & Resource Allocation. Travel, Leisure, Tech, and Real Estate industries..
What is Mark Morrison's email address?
Mark Morrison's email address is mm****@****hoo.com
What is Mark Morrison's direct phone number?
Mark Morrison's direct phone number is +197238*****
What schools did Mark Morrison attend?
Mark Morrison attended Northwestern University - Kellogg School Of Management, Cornell University.
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