Mark Neerman Email & Phone Number

United States

Atlanta, Georgia, United States

Joined a team of industry leaders to serve as content architect for the launch of Neighborhood TV, covering REALLY LOCAL news and entertainment as brand extension to legacy partners. Neighborhood TV is distributed to consumers by partner platforms and wherever they are from FAST channels to streaming on web/mobile/apps.

San Francisco Bay Area

Managed the launch of 24-hour streaming network CBSN Bay Area, building it into a leader within the CBS News station group. Integrated news operations across linear, digital and social media. Launched new 7pm newscast online and on-air that quickly became a newscast of record in San Francisco. Launched new multi-platform content initiatives including award-winning "Project Home", focusing on solutions to the Bay Area's crippling housing crisis. Managed investigative reporting, including a… Show more Managed the launch of 24-hour streaming network CBSN Bay Area, building it into a leader within the CBS News station group. Integrated news operations across linear, digital and social media. Launched new 7pm newscast online and on-air that quickly became a newscast of record in San Francisco. Launched new multi-platform content initiatives including award-winning "Project Home", focusing on solutions to the Bay Area's crippling housing crisis. Managed investigative reporting, including a series of reports that helped bring statewide change to the unemployment system. Leader within the CBS News station group integrating network and local operations. Recruited impactful talent, differentiating in a legacy marketplace and reflecting the vibrancy and diversity of the Bay Area.Served as leading partner to some of the strongest Journalists in the industry through pandemic, calls for social change, wildfires, a divisive election, two mass shootings and drought all while developing new work flows to keep crews safe. Show less

Las Vegas

Managed the team that returned News3 to market leader in Las Vegas. Across the board ratings gains while developing and integrating a 24/7 strategy for owning content on all platforms. Winner of multiple Emmy Awards.In addition to Las Vegas, promoted to oversee news operations at KRNV News4 Reno, FOX11 Reno, FOX26 Fresno, FOX42 Omaha, KMEG CBS14 and FOX44 Sioux City, KTVO Kirksville.

Louisville, Ky

Managed all editorial content for on-air, online and mobile products. Developed strategies to gain audience collaboration and to expand brand identity through mobile, social and traditional media. Developed and analyzed audience research with leading industry survey firms to create innovative brand strategies, communicated those plans to staff and successfully executed.Supervised and directed work of more than 65 content producers (news reporters, anchors, producers… Show more Managed all editorial content for on-air, online and mobile products. Developed strategies to gain audience collaboration and to expand brand identity through mobile, social and traditional media. Developed and analyzed audience research with leading industry survey firms to create innovative brand strategies, communicated those plans to staff and successfully executed.Supervised and directed work of more than 65 content producers (news reporters, anchors, producers, photographers, multi-platform producers) for accuracy, writing quality, and persuasiveness. Wrote and edited compelling promotional copy for selling daily stories, newscasts, special reports and station talent. Show less

San Francisco Bay Area

Managed all daily operations in a complex news environment. Recruited talent. Created, launched and managed new media projects, including a new white label traffic site working with Silicon Valley partners. Served on NY O&O corporate team to restructure newsrooms for multi-platform content distribution. Completed extensive GE leadership training.

Las Vegas

Managed all operations of seventy person newsroom in a highly visible market. Reformatted main newscasts bringing significant ratings growth. Created new morning news format, bringing the four hour newscast from last to first place. Assisted in developing and managing overall station goals. Worked closely with sales and marketing in all aspects of growing the product.

Richmond, Virginia Area

Managed all operations of aggressive breaking news driven newsroom. Significant ratings growth in all newscasts. Successfully instituted tri-anchored newscasts. Rebuilt staff to competitive levels. Managed team through 9/11, award winning coverage of DC sniper scare.

Portland, Oregon Area

Served as number two in charge of dominant Northwest news leader. Managed all daily operations of newsroom. Overhauled newsroom systems and product to take late news from last to first place in one year. Worked closely with Broadcast Image Group.

Miami/Fort Lauderdale Area

Managed all evening newscasts in a fast paced breaking news market. Responsible for making very quick decisions and problem solving in a highly competitive environment.