Mark Nicholson Email & Phone Number

Auckland, New Zealand

- Defined the overall organic social media & PR strategy, translating brand marketing and overall company objectives into strong plans that increase reach, engagement, and brand affinity.- Opened Foot Locker Europe’s first Instagram and TikTok accounts, growing followers to a combined 3 million followers.- Defined social strategies for Foot Locker’s 4 key platforms, Instagram, TikTok, Facebook and Twitter. Combined following of 6+ million- Leveraged the commercial opportunities across key social channels - Responsible for maintaining and improving the public image of the organization through earned media strategies- Responsible for 5 retained PR agencies across Europe, 1 Social Media agency and 1 Community Management agency- Managed, mentored and developed 4 team members- Worked closely with Data, Insights and Tech teams to define relevant KPIs and deploy adequate reporting systems to optimize journey mapping and monitor Brand Sentiment and Engagement - Managed and deployed media budget

o Develop and execute Foot Locker Europe's social media & content strategy on Facebook, Instagram, Twitter & Snapchato Curate content relevant to target market o Uncover data insights to develop creative ideas that drive the key business goals o Work with vendors in producing strong brand stories in social & onlineo Management of creative agencies

London, United Kingdom

o Provide launch activity for new store openings. (Including leaflets, press, outdoor posters, radio, brand ambassadors, in store demonstrations etc.)o Work with media agency to target the most effective media channels in local areas o Direct in house studio & external agencies on campaign creative ensuring strong local messaging o Compose RFPs for promotional agencies to pitch on launch activity campaignso Liaise with other marketing teams to create holistic marketing campaignso Liaise with trading to secure relevant offers and achieve appropriate sign-off across the mix.o Manage the end-to-end production of all required collateral via third parties where necessaryo Manage all communication regarding the store activity with retail operations, RGMs, branch managers, etco Administer exit surveys at the end of campaigns to ensure customers are engaged & to evolve campaignso Work with product manufacturers to leverage their local campaigns o Manage local marketing budget & activity calendaro Complete post campaign analysis to review campaigns effectivenesso Manage launch campaigns for new products, creating excitement & hypeo Develop custumer migration campaigns to transfer business from closing storeso Manage marketing intern

Albany, New Zealand

o Develop campaign briefs- ensuring they are clear and succinct o Traffic all elements of the campaign (including: Mailers, press, TVC, emails, POS, online ads, radioads) between internal & external stakeholders o Campaign analysis: Pull campaigns apart to see what worked & what didn’t work including artwork, product selections, media etc. Take key learnings for future campaigns o Store opening activity, develop an exciting media package to launch new stores & be onsite for the opening to create hype & co-ordinate activitieso Manage month end financial statementso Training & developing new team memberso Supervising junior marketing executive & managing their workload o Trademark champion, keep an eye on competitors moving into our space o Monitor competitor activity

Albany, New Zealand

o Develop campaign briefs- ensuring they are clear and succinct o Traffic all elements of the campaign (including: Mailers, press, TVC, emails, POS, online ads, radioads) between internal & external stakeholders o Campaign analysis: Pull campaigns apart to see what worked & what didn’t work including artwork, product selections, media etc. Take key learnings for future campaigns o Store opening activity, develop an exciting media package to launch new stores & be onsite for the opening to create hype & co-ordinate activities o Manage month end financial statements o Trademark champion, keep an eye on competitors moving into our space o Monitor competitor activity

Albany, New Zealand

o Coordinate the production and distribution of all POS o Ensure the accurate and timely distribution of in-store ticketing to support advertising initiatives and promotions o Provide up-to-date ticketing guidelines and training manual o To coordinate all product photography with a view to streamline processes and drive cost efficiencies

Cert. Dm, Direct Marketing

Bcom, Marketing & International Business