Mark Nickel Email & Phone Number

Iowa

Provide both marketing strategy and hands-on art direction including website development, TV / radio advertising production; event planning, event marketing, branding (logos, corporate identity, magazines, marketing collateral, advertising). > Recruited for design & layout of Marriott magazines (Spanish & English publications)

Des Moines, Iowa Area

The American Marketing Association (AMA), one of the largest professional associations in the world, with over 30,000 members who work, teach, and study in the field. By becoming a member, you gain access to a vast body of marketing knowledge, high-quality training programs, the latest tools and tactics, exposure to leading-edge thinking, and opportunities to interact with marketing peers around the world.For the state Board of this terrific professional association, I help build strategy, and direct the marketing and logistics for a growing event portfolio, presenting leading-edge marketing strategy, success stories, and repeatable marketing tactics. In this, I head event development, venue selection, and speaker selection / recruitment (local, regional & national) for 20-30 annual luncheons, workshops, social media discussion groups, member events, and member/non-member gatherings. I also team with our Sponsorship and Communications committees to drive funding and promotion of our events.>  To date (since 2018 start), have grown our event program by 11%> Secured top-tier leaders to present; e.g., Editor & Publisher of John Deere’s The Furrow magazine (pioneers of content marketing); Chairman of the Board for Meredith Corporation (among others!)> Built strategy for substantial expansion of event portfolio and member-driven content

Advanced from creative direction and art direction to management team of this firm providing architectural design, master planning, interior design and facilities assessment to educational, commercial, and government sectors. In addition to working on company strategy and direction, managed all aspects of marketing function. Headed corporate identity development, website development, tradeshow / event design and promotion, marketing collateral (brochures, PowerPoint) and print advertising. Developed in-depth expertise in architectural design and construction industries.> Built segment marketing strategy that increased lead progress through sales funnel by 30%> Developed company’s 1st marketing database, which eliminated 100% of lost leads and grew demand generation metrics by up to 60%> Helped double account win rate (from 20% to 40+%) by leading complete revamp of presentations and proposal content, design, and layout> Drove successful transformation to platform-independent model and mobile marketing> Role further expanded to include coordination of field business development / sales force > Handled marketing for high-profile projects such as Extreme Makeover: Home Edition> Left on acquisition of firm and relocation to Des Moines

Handled conceptualization, design, and production of client marketing collateral and print advertisement; also, wrote, directed and produced broadcast marketing pieces (television and radio spots) during Mudd Group’s expansion into non-automotive client space.> Retained through acquisition and integration of McConville Advertising > Developed advertising campaigns that received consistent client acclaim> Selected to develop agency’s own marketing material and website redesign

Bachelor'S Degree, Communications

Advertising Design