Mark Norman Email and Phone Number

Oversee Real Estate, Construction, Design, and Facilities for all 500+ corporately owned and operated Hair Cuttery and Bubbles salons. Hair Cuttery locations are primarily located on the East and Southeast coast from Florida up to Pennsylvania, as well as in greater Chicago and Indiana. All Bubbles salon locations (15 total) are located in the greater Washington DC (DMV) markets.• Lead and execute growth strategies for new Hair Cuttery salons and remodels of existing locations • Procure and engage with architects, supply vendors, project management firms, and general contractors on new salon builds and remodels across all markets • Evolved and implemented mapping and predictive analytics for strategic growth• Partner with top retail real estate brokers in all active markets• Manage facilities budget, software, and vendors for all salons to balance service quality and costs

Oversaw Real Estate and Construction teams for all brands in U.S. and Canada.

Self Esteem Brands, a privately held fitness and personal care corporation, is the parent company and Franchisor of Anytime Fitness (5,000+ locations worldwide), The Bar Method, Basecamp Fitness, and Waxing the City.• Led and oversaw Real Estate Department for all new growth and existing portfolio management in the United States and Canada, primarily via Franchise partners, but included some Corporate locations, in a high volume capacity finalizing 100-150 new leases annually.• Evolved and reorganized Real Estate Department to enhance resources and improve strategic growth, on boarding strong third party local brokers (70+) in all markets across the U.S. and Canada.• Recommended and implemented DMA model platform and protocol for franchise sales launch of Basecamp Fitness, as well as revisions to prior setup of Anytime Fitness, The Bar Method and Waxing the City brands, which focuses on flexibility and ability to secure the best real estate available for our franchise partners.• Launched significant networking and Landlord facing marketing initiatives to highlight all four brands and educate about target site characteristics.• Led the vendor selection, build, and ongoing management of mapping and predictive analytics platform

Regis Corporation is the world’s largest hair salon company, with nearly 6,000 retail locations, operating both Corporate and Franchised owned salons. Brands include, but are not limited to, Supercuts, Cost Cutters, First Choice Haircutters, Roosters, Regis, Mastercuts, Magicuts, Pro-Cuts, Style America, Borics, Hairmasters, and SmartStyle (locations within Wal-Mart locations).• Led the Real Estate Department for all new salon growth and existing portfolio management, both Corporate and Franchise, in the United States and Canada.• Directed team of six Real Estate Directors responsible for all organic salon growth in the U.S. and Canada. Team is responsible for high volume deal production (annual goals from 125-175) in collaboration with 100 plus brokers to procure sites.• Managed team of four Real Estate Managers responsible for negotiating and improving all corporate and franchise leases (upon request) utilizing market comp data and local knowledge. Team finalizes between 600-800 renewals annually.• Oversaw GIS Director and GIS Technician who contract and produce demographics, fluid web mapping of all Regis’ brands as well as direct competition, and manage predictive modeling site selection vendor. • Collaborated extensively with President of Franchise, Franchise Development, Franchise Operations, and Franchise Finance team for all monthly Discovery Day presentations and decisions on approvals for prospective new Franchisees. • Proposed and implemented strategic corporate salon growth of key brands to grow market share across all markets and capitalize on key real estate opportunities. • Represented Regis at all major International Council of Shopping Centers (ICSC) trade shows to strengthen landlord relationships, gain industry knowledge, and keep the market educated on Regis real estate growth strategies.

Oversaw team of Real Estate Directors for new salon growth and existing portfolio, both Corporate and Franchise, for all non-mall Regis brand locations in the United States.Supervised GIS team and third party predictive analytics modeling for the Real Estate Department.Remained directly responsible for new salon growth and existing portfolio for all non-mall locations in Colorado, Iowa, Kansas, Minnesota, Montana, Nebraska, North Dakota, South Dakota, and Wyoming.

• Oversaw new salon growth and existing portfolio across a range of changing territories, covering over 25 states.• Managed and educated all brokers within my markets for site procurement of our active brands.• Traveled and toured extensively to gain local insights and review specific centers for consideration.

Park Midwest Commercial Real Estate merged with, and became, Mid-America Real Estate-Minnesota, LLC.As one of the five local Principals in the Minneapolis-St. Paul Mid-America office, continued to serve existing client base and aided in pursuit of new business in the Twin Cities.

In January 2009, I was promoted and made a Partner in the company.

In my years at Park Midwest Commercial Real Estate, I served in various capacities and titles as both Property/Asset Manager and Leasing Associate (Broker) for a wide array of retail developments and Landlords.Working in the different elements allowed for growth and development of a strong knowledge base on elements of management, leasing, construction, and financial analysis within the commercial real estate industry. Below is an overview of the different functions in which I served:Property/Asset Management: • Provided third party management for all aspects of multi-tenant retail properties in the Twin Cities, which included hundreds of Tenants and multiple Landlord groups.• Coordinated and effectively implemented sizable volumes in annual operating expense dollars• Oversaw all Tenant Improvement dollar allocations and construction projects• Managed dozens of vendors and annual service contracts• Provided insight during development process with regard to management and pro forma expectations• Developed knowledge base regarding major building systems and construction elements (i.e. Roof, HVAC, etc.)Leasing/Brokerage:• Worked with broad range of retail business types and sizes in leasing of buildings, from national retailers to smaller local operators in securing new retail tenants within the company portfolio. • Responsible for all lease renewals within my portfolio.• Analyzed financial statements and business plans of prospective Tenants for presentation and recommendation to Landlords• Provided comparable market research and analysis for clients regarding value of their spaces for lease.